eMerchandising

C L E V AC O N S U L T I N G

People will forget whatyou said, People will forget whatyou did,But they will neverforget how you madethem feel.

M A Y A A N G E L O U

eMerchandising

The Internet is transforming the way companies must display theirproducts to get more clients and retain their customers. The objective ofthis training is to help marketing professionals and students to adapttheir marketing mix to this profound shift in the customer relationship.

S E L L M O R E , B E T T E R , M O R E O F T E N

Training program

0 1

0 20 30 40 5

Act on the conversion rate & the average shoppingbasketMethodologyArrange the offer and optimize the customer journeyWebsite promotionMonitor performance

01What is merchandising and action perimeter

M E R C H A N D I S I N G

Act on theaverageshopping cart

M E R C H A N D I S I N G V SE M E R C H A N D I S I N G

M E R C H A N D I S I N G V SE R G O N O M I C S

Adapt customerexperience from reality tovirtual

P O T E N T I A LC U S T O M E R SB E H A V I O R S

02Using Data to understand the drivers and breaks ofpurchase on your online store.

U N D E R S T A N D I N G C U S T O M E RA N D P R O S P E C T N E E D S

Methodology

D E M O N S T R A T E D E P T H O FP R O D U C T K N O W L E D G E

Analyzing shopping baskets, Identifying tops sellers,rotations, new products and cross sellingopportunities.

M U L T I C H A N N E L & M U L T IP L A T F O R M S

Take into account the multichannel and multisupport dimension in the merchandising of its shop(customer account, promotions, loyalty, basketrecovery).

E C O M M E R C E S I T EC O N C E P T I O N

The keys to successful requirement specifications,choosing your agency, making the website evolve.

03The good products, at the right place, at the righttime.

P R O D U C T D I S P L A Y

Arrange theoffer andoptimize thecustomerjourney

G E N E R A T E T R A F F I C

SEO : understanding the importance of content(texts, images, videos ...) to improve the SEO of itswebsite

D E S I G N I N G W E B B R O W S I N G

Defining the user journey according to the needs ofthe potential buyers and the profitability criteria ofthe site.

P R O D U C T D E S C R I P T I O N S

The golden rules: images, videos, Generate andmanage product reviews, Essentials of a goodproduct description, Cross Selling.

E S S E N T I A L F E A T U R E S

Elements of reassurance, payment options, delivery,coupongs, upsell, transactionnal emails.

04From recruiting a prospect to retaining a happycustomer

S A L E S P R O M O T I O N : W H YA N D H O W ?

Sales promotion P E R S O N N A L I S A T I O N

What tools to personnalise the customer journey?

R E L A T I O N A L M A R K E T I N G

05

D E F I N I N G K P I

Trackperformances ofonlinemerchandisingactions

T R A C K P E R F O R M A N C E SW I T H E F F I C I E N TD A S H B O A R D S

- Analysing shopping baskets- Getting an analysing customer feedback

about

Clarisse began her carrier in the web 12 yearsago. She worked for Yahoo! Kelkoo where shehelped pure players develop their trafic andleads generation strategies.

In 2010 , she launched www.bellebene.com , 360° platform combining e-commerce, blogging andevents for women of color. The site became a reference in less than 2 years .She co- organized the Natural Hair Academy , thefirst beauty event dedicated to the beauty ofnatural hair that gathered 1,200 people in 2014.

C L A R I S S E L I B E N E

S A L E S M A N A G E R

Elaborated and sold multi-channel e-marketing strategies

M E D I A S T A Y | O C T 2 0 0 7 - A P R 1 0

She created CLeva Consulting in 2015where she trains marketingprofessionals and independantetailers develop their internet sales,create powerful brands and buildstrong communities aroung their corevalues..

Contact

Consultante Formatrice @CLeva Consulting

clevaconsulting@gmail.com

06 60 79 03 49

C L A R I S S E L I B E N E