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Production Methodologies The Concept The Medium (s) The Audience The Producer The Production The Distribution The Interaction Catherine Gleeson & Sohail Dahdal

Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

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Catherine and Sohail take you through the A to Z of production methodology from the concept stage through scope, design and creation looking at the various deliverable markers along the way.

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Page 1: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

Production Methodologies

The Concept

The Medium (s)

The Audience

The Producer

The Production

The Distribution

The Interaction

Catherine Gleeson & Sohail Dahdal

Page 2: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

Cyclic and Interactive

The Concept

The Medium (s)

The Audience

The Producer

The Production

The Distribution

The Interaction

Catherine Gleeson & Sohail Dahdal

Page 3: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

Cyclic and Interactive

The Concept

The Medium (s)

The Audience

The Producer

The Production

The Distribution

The Interaction

Catherine Gleeson & Sohail Dahdal

Page 4: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

A-Z Production Methodology

Concept Stage-Idea-Research-Data

Catherine Gleeson & Sohail Dahdal

Page 5: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

A-Z Production Methodology

Concept Stage-Idea-Research-Data

Deliverables-Tagline-Goal-User experience

Catherine Gleeson & Sohail Dahdal

Page 6: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

A-Z Production Methodology

Concept Stage-Idea-Research-Data

Deliverables-Tagline-Goal-User experience

::: Tagline :::Behold, the cow, a never ending source of milk!

::: Goal :::Create a living creature that provides a never

ending source of protein

::: User Experience :::The user will have an easy to access living

creature that is harmless and can easily provideprotein supplement daily - perhaps also calcium,

all as a liquid easily digested!

::: Tagline :::Behold, the cow, a never ending source of milk!

::: Goal :::Create a living creature that provides a never

ending source of protein

::: User Experience :::The user will have an easy to access living

creature that is harmless and can easily provideprotein supplement daily - perhaps also calcium,

all as a liquid easily digested!

Catherine Gleeson & Sohail Dahdal

Page 7: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

A-Z Production Methodology

Concept Stage-Idea-Research-Data

Deliverables-Tagline-Goal-User experience

Catherine Gleeson & Sohail Dahdal

Page 8: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

A-Z Production Methodology

Concept Stage-Idea-Research-Data

Deliverables-Tagline-Goal-User experience

Scope Stage-Platforms-Structure-Scope

Catherine Gleeson & Sohail Dahdal

Page 9: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

A-Z Production Methodology

Concept Stage-Idea-Research-Data

Deliverables-Tagline-Goal-User experience

Scope Stage-Platforms-Structure-Scope

Deliverables-Content model-Functional specs-Technical specs

Catherine Gleeson & Sohail Dahdal

Page 10: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

A-Z Production Methodology

Concept Stage-Idea-Research-Data

Deliverables-Tagline-Goal-User experience

Scope Stage-Platforms-Structure-Scope

Deliverables-Content model-Functional specs-Technical specs

::: Content Model :::::: Content Model :::Main Body:Meat, Bone,

Skin

Storage:Stomach

Navigation tool:Legs

Input:Mouth

Output1:Rear End

Output2:udder

Feedback:Sound

Bonus Features:Eyes, Ears,

Nose

Catherine Gleeson & Sohail Dahdal

Page 11: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

A-Z Production Methodology

Concept Stage-Idea-Research-Data

Deliverables-Tagline-Goal-User experience

Scope Stage-Platforms-Structure-Scope

Deliverables-Content model-Functional specs-Technical specs

::: Functional Specs :::::: Functional Specs :::

Moo

1.Clicking on udder you get milk

2.Clicking on mouth you get sound

Note:clicking on the tail will makecow run of screen >end ofgame

Catherine Gleeson & Sohail Dahdal

Page 12: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

A-Z Production Methodology

Concept Stage-Idea-Research-Data

Deliverables-Tagline-Goal-User experience

Scope Stage-Platforms-Structure-Scope

Deliverables-Content model-Functional specs-Technical specs

::: Technical Specs :::

Application:-Flash

Elements:-navigation button-Sound-Animation

Platform:-Web 2.0, MAC/PC-WAP

::: Technical Specs :::

Application:-Flash

Elements:-navigation button-Sound-Animation

Platform:-Web 2.0, MAC/PC-WAP

Catherine Gleeson & Sohail Dahdal

Page 13: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

A-Z Production Methodology

Concept Stage-Idea-Research-Data

Deliverables-Tagline-Goal-User experience

Scope Stage-Platforms-Structure-Scope

Deliverables-Content model-Functional specs-Technical specs

Catherine Gleeson & Sohail Dahdal

Page 14: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

A-Z Production Methodology

Concept Stage-Idea-Research-Data

Deliverables-Tagline-Goal-User experience

Scope Stage-Platforms-Structure-Scope

Deliverables-Content model-Functional specs-Technical specs

Design Stage-Design concepts-Prepare assets likevideos, scripts, audio

Catherine Gleeson & Sohail Dahdal

Page 15: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

A-Z Production Methodology

Concept Stage-Idea-Research-Data

Deliverables-Tagline-Goal-User experience

Scope Stage-Platforms-Structure-Scope

Deliverables-Content model-Functional specs-Technical specs

Design Stage-Design concepts-Prepare assets likevideos, scripts, audio

Deliverables-Interface Design-Interaction Design-Raw assets-Style guides

Catherine Gleeson & Sohail Dahdal

Page 16: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

A-Z Production Methodology

Concept Stage-Idea-Research-Data

Deliverables-Tagline-Goal-User experience

Scope Stage-Platforms-Structure-Scope

Deliverables-Content model-Functional specs-Technical specs

Design Stage-Design concepts-Prepare assets likevideos, scripts, audio

Deliverables-Interface Design-Interaction Design-Raw assets-Style guides

::: Interaction vs. Interface Design :::

what does it do? [ interaction design ]what does it look like? [ interface design ]

lets start with [ interaction design ]1. how do you make a cow? what comprises a cow?does it have 2 legs or four

legs (or three)? Is it a quadruped or a biped or maybe a tri-ped?2. what about some horns - or not?a set of teats - then it wouldn't be a cow?3. what functionality does it have? movement - eg: walk, run, talks eg: moos

"cow noise", grunts, multilingual?eats: grass, chocolate? chews its cud...4. sits down just before it rains, walks towards the nearest shed around dusk,

you can milk it? other...what user feedback does it give? milk?

[interface design ]what form does the cow take? ie: how do we build the cow so it represents theaction (remember we've never seen a cow before...)What makes a cow a cow? it could look like a dog? or a cat? or any otherquadruped…what colour(s)spots or not spots?

::: Interaction vs. Interface Design :::

what does it do? [ interaction design ]what does it look like? [ interface design ]

lets start with [ interaction design ]1. how do you make a cow? what comprises a cow?does it have 2 legs or four

legs (or three)? Is it a quadruped or a biped or maybe a tri-ped?2. what about some horns - or not?a set of teats - then it wouldn't be a cow?3. what functionality does it have? movement - eg: walk, run, talks eg: moos

"cow noise", grunts, multilingual?eats: grass, chocolate? chews its cud...4. sits down just before it rains, walks towards the nearest shed around dusk,

you can milk it? other...what user feedback does it give? milk?

[interface design ]what form does the cow take? ie: how do we build the cow so it represents theaction (remember we've never seen a cow before...)What makes a cow a cow? it could look like a dog? or a cat? or any otherquadruped…what colour(s)spots or not spots?

Catherine Gleeson & Sohail Dahdal

Page 17: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

A-Z Production Methodology

Concept Stage-Idea-Research-Data

Deliverables-Tagline-Goal-User experience

Scope Stage-Platforms-Structure-Scope

Deliverables-Content model-Functional specs-Technical specs

Design Stage-Design concepts-Prepare assets likevideos, scripts, audio

Deliverables-Interface Design-Interaction Design-Raw assets-Style guides

Catherine Gleeson & Sohail Dahdal

Page 18: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

A-Z Production Methodology

Concept Stage-Idea-Research-Data

Deliverables-Tagline-Goal-User experience

Scope Stage-Platforms-Structure-Scope

Deliverables-Content model-Functional specs-Technical specs

Design Stage-Design concepts-Prepare assets likevideos, scripts, audio

Creation Stage-Design graphics-Program-Test-Usability

Deliverables-Interface Design-Interaction Design-Raw assets-Style guides

Catherine Gleeson & Sohail Dahdal

Page 19: Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal

A-Z Production Methodology

Concept Stage-Idea-Research-Data

Deliverables-Tagline-Goal-User experience

Scope Stage-Platforms-Structure-Scope

Deliverables-Content model-Functional specs-Technical specs

Design Stage-Design concepts-Prepare assets likevideos, scripts, audio

Creation Stage-Design graphics-Program-Test-Usability

Deliverables-Final project

Deliverables-Interface Design-Interaction Design-Raw assets-Style guides

Catherine Gleeson & Sohail Dahdal