ENGLISH II (ELG 30605)RESEARCH REPORT PRESENTATION

Name of group members: Harwinder Singh Girn Carlson Ko Darryl Harvey Lawrence Neville Geoffrey Aaron Chong Yu Ho

COMIC SHOPS

HISTORY OF COMIC BOOKS

Started as 10 cent books. well-known hero came from the

comic strips was Popeye who appeared in 1929.

The Golden Age

The Silver Age The Marvel Age

Appeared The Fantastic Four Comic - Known “The Worlds Greatest Comic

Magazine” Spider-man were introduced - First appear in Amazing Fantasy

The Bronze Age

Anti heroes introduced Created by Marvel in 1973 till 1974 Known anti-heroes: - Wolverine - The Punisher

Marvel Comics were sold in 1989 - Sold to a businessman named Ron Perelman Change in Marketing Campaign strategy Use of cover gimmicks in comic. Example: - Holograms - Glow in the dark - Extend out into a poster - Others

The Gimmick Age

BRIEF DESCRIPTION OF BOTH BUSINESSES

Comics Mart• Location: Lot T-033A 3rd Floor, Mid Valley Megamall• Founded by William Pang in 2004• Change of ownership to Mr. Wong Khai Hong who

bought the shop in 2007• Business hour: Daily from 10am to 10pm• Products sold:• - Comic books• - Board games• - Action figures

EXAMPLE OF PRODUCT

Action Figures

Comic Books

Board Games

NUMBER OF COMPETITORS

Meeples

BookXcess

Kinokuniya

LAO MAO COMIC BOOK HOUSE

Location: 119, Jalan Bunga Pekan 2, Banting, 42700, Banting, Selangor, 42700, Malaysia

Founded by Lim Hock Chai in 1993 Open Time: - Monday from 9 30am to 6 00pm - Tuesday to Saturday 9:30am to 9:30pm - Sunday 10:00am to 5:00pm. Product: Comic Books, magazines and toys Vast collection of vintage books and magazines since 1994 Most selling product: Comic The owner doesn’t really care about their competitors and

there are very few of competitors.

EXAMPLE OF PRODUCTS

Comic Books

Online game Cards

COMPARITIVE ANALYSIS OF BUSINESSESSTRATEGIES OF BOTH BUSINESSES

Comic Mart: Advertising - Put up sign around the shop - Display action figure Classes / Workshops - Lesson for playing board games - Painting miniatures Services - rental of board games - memberships Pricing - discounts

Lao Mao Comic Store Advertising - Use of social media like Facebook - Business card Services - Rental of comic books - Membership Organizing events - Encourage children to read

OBSTACLES FACED BY NEW BUSINESSES

Lack of publicity Lot of effort needed for promoting their shop Few customers The use of digital comics Location

TABLE OF DIFFERENCES BETWEEN BOTH BUSINESSES

Comics Mart Differences Lao Mao Comic House

Mid Valley, Megamall, Kuala Lumpur

Location A shop house in Banting, Selangor

Mr. Wong Khai Hong Current Founder Mr. Lim Hock Chai2004 Year business was

founded1993

RM 500 000 Capital needed to start this business

RM80 000

5 Number of employees needed

2

7 Number of competitors

2

10.00a.m. to 10.00p.m. daily

Business hour Monday – 9.30am to 6.00pm Tuesday to

Saturday- 9.30am to 9.30pm

Sunday -10.00am to 5.00pm

Western comic books, board games, action figures, miniatures

Types of products Asian Comic books, online card games, toys

No Rental of products Yes

TABLE OF SIMILARITIES BETWEEN BOTH BUSINESSES

Comics Mart Similarities Lao Mao Comic House

Comic books Main products Comic books

Yes Membership Yes

No branches Number of branches No more branches. Branches have been closed down.

No Future plan No

Commercial Type of business Commercial

Passion Motives for starting business

Passion

conclusion

RECOMMENDATION

Comic Mart: - Increase the space of the shop - Move location of the shop - Putting up posters - Advertise through social media

Loa Mao Comic Book House - Maintain a tidy place - Renovate the shop - Extend the space of their shop

Interview video

THANK YOU!!