AMMARAH SHAFIQ MUHAMMAD TAYYABMUHAMMAD ZAHIDMUHAMMAD SAAD

PALWASHAY

‘’ FASHION IS NOT FOR BOYS , ITS GIRL’S HEADACHE ‘’

INTRODUCTION OF FASHION

FASHION AND ITS ORIGIN

CATEGORIES OF FASHION

BRANDS

FASHION DIVA’S

FASHION MANTARAS

ROLE OF MEDIA

HOW INTERNET IS CHANGING FASHION

MERIT’S AND DE MERITS OF FASHION

GENDERS PSYCHOLOGY AND FASHION.

CONCLUSION

What Fashion is ? • Complications in definition.• Definition varies from person to person. • Fashion is a popular trend, especially in styles of dress,

ornament, or behavior. • form of nonverbal communication• To indicate occupation, rank, gender, locality, class,

wealth and group affiliation. • Word apply to customs.• Covers form of free speech. • Personal manners.• Use of words.• Accent within language. • What ,when and how ?

Fashion is a general term for a popular style or practice, especially in

Fashion As An Abstract Art

• See everything but nothing .

• Own interpretation

• No rules to follow .

Own taste ,style built fashion Personality

• Fashion as a sign system

• Fashion as a Barometer of Cultural Changes

• Occupation, Status and Purpose of Clothing

ANCIENT TIME AND FASHION

• Ancient Jericho , Roman used clothing for nonverbal communication.

• Communication to indicate specific occupation, rank, gender, class, wealth, and group affiliation.

• Industrial revolution ,cross over fashion and women's.

ORIGIN OF FASHION

Paris, France from 1600s become center of fashion.

France – considered the center of fashion for almost 400 years from 1600s into the 1900s. Especially in Paris.

In the 1600s, French royalty and wealthy landowners employed their own dressmakers and tailors.

Want to know the Fashion History?

EARLY FASHION HISTORY

Popular items in early fashion history

•Long, Floor length skirts•Lace, Frills, and Chiffon as clothing decorations•Collars •Yoke Blouses•Tea Gowns- loose, flowing gowns adorned with chiffon, lace, and frills

1920 , WORLD WAR AND FASHION

• World war 1 (1917) ,time for change.

• Rising of music like jazz ,motivation

• Short skirts and dresses expose their knees.

• Cutting , hairstyling was rare

Popular items in the 1920’s:

Flapper Dresses•Coats with fur hoods•Shapeless shift dresses•Day-length (ankle-length) dresses for daytime• Scalloped, dipping, and handkerchief hemlines to achieve the effect of a first long, then short hemline•Mary Jane shoes•Wrap coats that went from one side to the other and closed with a large button or complicated tab and buckle

Charleston had an influence on women in the twenties

The fashion went from “ladylike” to more daring.

Cloche Hat

1900’s _1950’s

ITEM POPULAR FOR 2000’S :

•Leggings•Menswear for women•Skinny jeans•V neck shirts •Feminine items like ruffles and lace for decoration on clothes•Cardigans•“Ugg” Boots•Floral Prints•Long, flowing dresses (maxi) as well as short, tight, dresses (mini or bandage)•Tights•Slouchy boots•Scarfs

CATEGORIES OF FASHION:• Haute Fashion ( high fashion )

• Elegant

• Dramatic

• Classic

• Conservative

• Western

• Casual

• Futuristic

List of popular colors

S.No. Colour Emotions

1 BLACK Severe, mysterious, sophisticated, glum, depressing, deadly

2 BLUE Serene, calming, cool, quiet, sleepy, sad

3 BROWN Warm, earthy, drab

4 GRAY Well-informed, dignified, gloomy, cold

5 GREEN Fresh, successful, loving, greedy, restful, calm.

6 ORANGE Happy, cheerful, new, motivated, garish, warm.

7 PINK Soft, innocent, delicate, feminine, delicious

8 RED Alert, warning, aggressive, energetic, cheerful, angry, vital, exciting

9 VIOLET Royal, rich, stately, passionate, impressive, alone

10 WHITE Clean, pure, young, safe, simple

11 YELLOW Sunny, bright, hopeful, optimistic, joyful, clear, positive, alive

Color guidelines according to seasons

Summer- Think clear, contrast and bold colors.

Fall - Think soft, cool, slightly grayed colors.

Spring - Think bright, fresh and lively colors.

Winter- Think deep, dark and muted colors.

Fashion trends for girls

• Clothing

• High heels

• Jewelry

• Makeup accessories

• Purse, bags or clutches

• Hina in Muslim society

Fashion trends for boys

• Suits• Long Coats• Bright Converse Sneakers• Dress Shoes• Scarves• Puffer Vests• Fedora Hats• Fur on trim and Fur Hats• Leather accesories• Button Down Sweaters & Sweater Vests• Hair styles

FASHION FOR CHILDERENS

• Offspring:

Offspring is kids clothing label, primarily comprising casual wear for boys and girls from newborn to 12

years, designed and manufactured in Pakistan.

• Leisure Club:

Leisure Club is 'the' family fashion destination that offers the

best in Eastern and Western couture for Kids, teens & Adults. Leisure Club consists of 3 sub brands: CLUB X, LC Kids, & LC Boutique

Brands in Pakistan for girls

• Bareeze

• Warda

• D&G

• Damas

• L’Oréal

• Stylo

• Ecs

FASHION BRANDS:

• Brands are the ones that give identity to a fashion. They are created by designers and are meant for sale .

• They carry the trust of the brand and designer.

IMPORTANT FASHION BRANDS

1 Adidas

2 Armani

3 Bentton

4 Calvin klein

5 Dolce & gabbona

6 ED Hardy

7 Fastrack

8 Gucci

9 Louis vultton

10 Lee

11 Levis

12 Longines Hamilton

13 Mango

14 Nike

15 Pepe Jeans

16 Prada

17 Puma

18 Rolex

19 Reebok

20 Tissot

21 Tommy Hilfiger

22 Wrangler

23 Woodland

24 Van Heusan

It is a small shopping outlet put by fashion designers to showcase and sell their collections.

• FASHION BOUTIQUES

INTERNATIONAL BOUTIQUES

1 Chanel

2 Christian dior

3 Yves saint Laurent

4 Seven

5 Oak

6 Outfit

7 Cos

8 Machka

9 Vakko

10 Matches

INTERNATIONAL BOTIQUES

1 Aki Narulla’s

2 Manish Arora’s

3 Umrao Tailor

4 Ritu Beri’s

5 Amara Palli’s

FASHION DIVA’S/FASHION DESIGNERS IN THE WORLD

• VALENTINO GARAVANI-• TOM FORD –• BETSEY JOHNSON.• DOMENICO DOLCE • STEFANO GABBANA.• STELLA MCCARTNEY. I• Ritu Beri• Rohit Bal -• Rina Dhaka –• Manish Malhotra-• Abu Jani and Sandeep Khosla-'

MANISH MALHOTRA

VALENTINO GARAVANI

STELLA MCCARTNEY

RINA DHAKA

MEDIA

Fashion journalism:

• Fashion magazines bring the world of international fashion home. The best fashion, beauty, shopping, health, travel and culture ,trends, runway slideshows are written in these magzinees.

Fashion before the Internet

• FASHION SHOWS

• A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week.

• Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons.

WELCOME

F TV

THE 24/7 CHANNEL

I SEE IT FIRST ON FTV

ABOUT FASHION TV

• FTV is the only 24 hours / 7 days fashion, beauty and

style TV station worldwide and provides glamorous

entertainment with emphasis on the latest trends

• FTV is one of the 4 most distributed channels worldwide

(top 3 outside the USA)

• FTV is updated, informative, glamorous

What is Social Media

The use of electronic tools for the purpose of sharing and discussing information and experiences with others…

Why Social Media

93% say a company should have presence in social media

85% say a company should use it to interact with them

Almost 60% of Americans interact with a brand on a social media site

56% feel a stronger connection to brands when use social media

It’s About Relationships, Not Pitches

Monitor your brand and reputation online

Social Media Exposure: Better Than Traditional Ads and Cheaper

Monitor others brands/reputations

Interact with your consumers

Track ROI better

Men/Women 18-34 yrs

33% want companies to market to them via social media

famous fashion shows in and abroad:

• Lakme fashion week

• New York fashion week

• Wills lifestyle fashion week

• Milan fashion week

• Paris fashion week

• Berlin fashion week

• Amsterdam international fashion week

• London fashion week

• Japan fashion week

• Buenos Aires fashion week

• Maiami fashion week

Social Media Strategies

Getting Cozy in Communities

The majority of the industry thought this would tarnish brand image if they engaged in social media. Now almost every brand or retailer, from American Apparel, Sears and JCPenney, to Oscar De La Renta and Louis Vuitton, have created a presence in several social communities.

Social Media Strategies contd..

Creating Niche Communities

Fashion Brands are experimenting with development of their own social networks or even invitation-only communities. Luxury brands Louis Vuitton, Dolce & Gabbana, Chanel and Burberry have launched their own social networks or added social components to their existing web sites

Niche

Communities

• Niche communities such as Weardrobe (recently purchased by Like.com), Modepass, and Lookbook.Nu,have yielded impressive ROI, as their audiences are more likely to become loyal customers

Social Media Strategies

Embracing Mobile Applications

Fashion Brands have taken to developing apps via iPhone in a big way. Chanel shows its runway collections via iPhone app, and the Gilt Groupe app allows users to shop sample sales and receive alerts as to when sales are starting.

JustLuxeStyleCaster

StyleCaster’s app lets users access style tips, individually customize news feeds and fashion trends, and houses a large online retail catalog of brand-name clothing.

JustLuxe is a digital global concierge company whose extremely interactive app comes with over 1,000 member benefits. Utilizing GPS, the app will recommend participating restaurants and hotels in the user’s area. It’s the first style-oriented app that leverages location-based mobile marketing

Digital mediums are changing the fashion industry

Social Media Fashion Blogs E-tailing

Rue La La

Key takeaways

Listen to what your

consumers are doing and saying online

Social media can have a

place in luxury marketing

Experimenting with strategic

marketing techniques

can help brands stay

ahead

• FASHION SCHOOLS

• Fashion schools will provide you the training you need to advance in your fashion career. Whether you are interested in clothing design, fashion merchandising, fashion marketing, or fashion in general, they provide you with all. Here are examples of very famous fashion schools.

It is the art of application of design to clothing and accessories.

INTERNATIONAL SCHOOLS:

• Westwood College

• Arizona Fashion Design Schools

• Tucson Design College

• California Fashion Design Schools

• International Academy of Design & Technology

• Brooks College

• Colorado Fashion Design Schools

• Denver South Florida Fashion Designer Schools

• American InterContinental University

Merits of fashion

• Fashion can be the reflection of Economic environment

• cultural identity

• Personality

• Confidence

Demerits of fashion:

• devil

GENDER PSYCHOLOGY AND FASHION

• Set of social and behavioral norms in social or inter personal relationships.

• FAGOT and MAR .D

• Tested gender stereotypes and labeling within young children.

• The differences between gender labels of boys and girls ,using materials

"The only real elegance isin the mind; if you’ve gotthat, the rest really comesfrom it."— Diana Vreeland“