Group Member : - Crystal Chia Fye Jzng- Teo Chiang Loong- Chin Ke Ni- Ngu Xian Le- Isaac Chew- Ng Yeen Mun- Renee Teoh Yen Qin

What is Cendol?

Introduction• Originated from Southeast Asia

• Popular in Indonesia, Malaysia, Singapore, Brunei, Cambodia, Vietnam, Thailand and Burma

• Cendol can be served hot and cold.

• In Malaysia Most cendol served cold . (because the weather is always hot)

How To Make Cendol• Ingredients :

– Green Bean Flour– Tapioca Flour– Rice Flour– Salt– Sugar

• Topping :– Gula Melaka– Grass Jelly– Red Bean – Creamed Corn

• Boil a pot of water

• Mix in the,Green Bean Flour ,Tapioca Flour, Rice Flour, Salt , Sugar

• Stir until well mixed

• Pour the cendol into a potato ricer and squeeze the cendol into a bowl filled with Cold Water.

Served

• Cendol served with shaved ice and coconut milk , some even add in Sugar Melaka .

• Add any topping you like .

KEY OF SUMMARY

• We have selected two cendol business of two different geographical locations which have been running for 35 years .

• The first business is the cendol vendor in SS15, Selangor

• The second business is TEOCHEW cendol ice in Penang Road, Penang

The Brief Description : SS15 Cendol• owned by Mr Hamid , Mr Azim

• located in SS 15

• Mr Hamid (founder)

• business operated 34 years

• start with bike and , motorcycle and now is truck

• Rm 100 + (holiday)

• Rm 50 + (working day)

SS15 Cendol

• Other things being sold :

– coconut drinks

– Kacangputeh

– Rojak

Teo Chew Cendul• Penang road (first Branch )

• 500-600 costomers / day

• 80 years

• raining affect the business

• Mr jim is the owner and his grandfather is the founder

• Focusing on branching more

• planning to branch in singapore

Teo Chew Cendol• Type of Cendol :

– original cendol

– durian cendol

– white coffee cendol

Comparative Analysis of the Businesses’ Competitive Traits

• TeoChew Penang Road Cendol are more commercially successful that SS15 Best Cendol.

• TeoChew Penang Road Cendol had attracted more eyesight from the local foods blogger and gourmet magazine compare to SS15 Best Cendol

• TeoChew Penang Road Cendol have successfully branching out all over the Malaysia and they are planning to branch out till oversea at Singapore in the future of time.

• In the perspective of Mr Hamid, instead of having franchise all over, he chose to maintain its business small-sized scale and steadily as in the original way.

• Mr. Hamid had refused to take any risk and challenge since the economy are depressing that might lead to cash flow issue. Mr Hamid decide live to in a comfortably and less risk way of live.

Comparison of the 2 businesses SS15 Best Cendol Difference Teo Chew Cendol (Penang)

Mr. Hamid and his assistant Mr Azim (son) Founder

Mr Tan Teik Fuang the original founder . Jim is the current heir of his grandfather business which lasted three generation

Jalan SS 15 / 4g ,47500 Subang Jaya , SelangorMalaysia Location

27 &29 lebuh keng kwee , 10100 Georgetown,Penang

None in their business area Number of competitors

Few competitors in their business area( especially the opposite stall )

Original Flavour Type of cendol sold Original Flavour, Coffee Flavour and also Durian Flavour

Daily 11.30 a.m. - 7.30 p.m. Business hour

Monday to friday10.30 a.m. - 7.00 p.m.Weekend10.00 a.m. - 7.30 p.m.

Mr Hamid , His Son and 2 more workers

Operating System

Mr Jim and 20 foreign workers

RM 2.00 Price of cendol

Rm 2.50(spot edible) , RM 3.20 (take-away)

Maintaining its small-scaled business

Future PLan Oversea branching (such as singapore)

SS15 Best Cendol Difference Teo Chew Cendol (Penang)

History of Cendol• In Southeast Asia, cendol became a quintessential part of cuisine.

• Often sold at roadsides, hawker centres and food courts.

• Cendol can be found almost anywhere in Indonesia, especially Jakarta, Bandung, and Yogyakarta.

• Originally, cendol or dawet in Java was served without ice, but after the introduction of refrigeration technology, the cold cendol became widely popular.

• It is most likely that each country developed its own recipe of cendol. Which explains why it is most popular in Malayan port cities where British refrigerated ships’ technology would provide required ice.

• Malaysian Department of National Heritage declared cendol a Malaysian Heritage.

CONCLUSION

CONCLUSIONPenang Road cendol is successful than SS15 cendol.

• Due to the risk they took throughout the years, it gave them more business opportunities and made them more outstanding.

• Penang Road cendol is more successful because they have franchises in different states

• SS15 cendol, it can only be found in Subang Jaya,Selangor Malaysia.

• Penang Road cendol have branched their products from the classic bowl of cendol to durian flavoured cendol and also white coffee flavoured cendol

• Whereas SS15 cendol only have the original flavour of cendol.

• There are many pros and cons in these businesses, they both should continue to improve their goods for their business and also be well prepared to face the bad times too. So it will have the abilities to grow and improve a better business.

Reference

• Malaysian Cendol Recipe - Asian Inspirations. (n.d.). Retrieved January 14, 2016, from https://asianinspirations.com.au/recipe/cendol/

THANK YOU !