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ETHICAL ISSUES IN ADVERTISING
Introduction
• Ethics in advertising means a set of welldefined principles which govern the ways ofcommunication taking place between theseller and the buyer
• According to Vilhjalmur Stefansson ,”Ethicaladvertising uses the truth to deceive thepublic whereas Unethical advertising usesfalsehoods to deceive the public”
ETHICAL ISSUES IN ADVERTISING
• Advertisements that are
– Drive Desire for Unnecessary Products
– Deceptive
– Offensive
– Promote Unhealthy Products
– Attracting people to consume unhealthy products
– Create a Sort of Unsatisfied Society
ETHICAL ISSUES IN ADVERTISINGDrive Desire for unnecessary products
• Image source: www.deccanchronicle.com
Offensive products
• Image source: http://www.businessinsider.com/vintage-sexist-and-racist-ads-2011-6?IR=T#now-see-some-ads-that-arent-degrading-and-offensive-27
ETHICAL ISSUES IN ADVERTISING
Deceptive Advertisement
Image Source: http://reviews.financesonline.com/the-art-of-deceptive-advertising-reviewed/
puffery
CONT...Promote Unhealthy Products
Surrogate AdvertisingCreate a sort of unsatisfied society
ETHICAL ISSUES IN ADVERTISING
• Concealment of Facts
• Advertisements Using Children
• Dangerous Stunts
• Usage of Inappropriate Stereotypes
• Subliminal Advertising
• Manipulative Advertising
• Puffery
• Glorifying Glamorous Looks
• Surrogate Advertising
• Improper Language Usage
ETHICAL ISSUES IN ADVERTISING
Advertisements using Children Dangerous Stunts
CONT...Usage of inappropriate Stereotypes Subliminal Advertising
CONT...
Manipulative Glorifying Glamorous looks
Controlling Body to Check Ethical Issues in Indian Advertising
• Advertising Agencies Association of India (AAAI)
• Advertising Standard Council of India (ASCI)
Advertising Standard Council of India
• Advertising Standard Council of India.
Self Regulatory Organization (SRO)
The objectives of ASCI are to make sure advertisers and advertisements are
Truthful and Honest
Not offensive
Not hazardous to society
Fair with competitors
THANK YOU
