Ethnicity and TV Drama

What are the Stereotypes?How can we use Media language to explain how Ethnicity is represented

White Race

Everyone Else

Stereotypes – 4 minutes

Pairs - YOU MUST note down as many stereotypes that you can think would be associated to someone who is White and/ from another Ethnic background.

Reception theory Stuart Hall 1980

• Reception theory states that media texts are encoded by the producer- they are loaded with values and messages.

• However, the text is then decoded by spectators. However, different spectators will decode the text in different ways, perhaps not in the way the producer intended.

Reception theory Stuart HallAccording to Hall, audience members adopt one of the following

three positions when they decode the text:

• Dominant, or Preferred, Reading - how the producer wants the audience to view the media text;

• Oppositional Reading - when the audience rejects the preferred reading, and creates their own meaning for the text;

• Negotiated Reading - a compromise between the dominant and oppositional readings, where the audience accepts parts of the producer's views, but has their own views on parts as well.

Ethnicity“Mind Map” what YOU think is the

‘preferred reading’ (Hall – 1986) of these representations of Ethnicity.What might an ‘opposition reading’ be? Can you think of any from programmes you have

watched

Ethnicity

DO YOU AGREE?

Poole (2000) argued that Islam has always been demonised and distorted by the media.

Key Terms:

Different?

Terrorist?

Dangerous?

Inhumane?

Hotel Babylon

• How is ethnicity dealt with in this clip?

• Model answer• Read the model answer carefully and

highlight the three key areas – EAA, EG and T

Holiday Homework!

• Skin – Disability- rooftop• Discuss the ways in which the extract

constructs the representation of Ability/ Disability using the following– Camera shots, angles, movement and composition– Editing– Sound– Mise en scene

Holiday Homework!

• Audiences and Institutions

• “Media production is dominated by global institutions, which sell their products to global audiences only.” To what extent do you agree with this statement?

“Media production is dominated by global institutions, which sell their products to global audiences only.” To what extent do you agree with this statement?

INTRO: KEY STATS/FACTS

Case Study One

Case Study Two

Case Study Three

Media production is dominated by global institutions, which sell their products to global audiences only.” To what extent do you agree with this statement?

Conglomerate Independent and/or UK

Production

Marketing

Exhibition

Distribution

Production

Marketing

Exhibition

Distribution

Examples Examples

Consumption Consumption

ExchangeExchange