EU branch campuses and other insights from the 2017 International Student Survey

internationalstudentsurvey.com

EU branch campuses and other insights from the 2017 International Student SurveyPaul Raybould -Marketing Director, Hobsons EMEAinternationalstudentsurvey.com


Agenda

1. The evolving International Student Survey2. The power of peers3. The appetite for social media messaging4. The alternative country choices5. The EU branch campus debate6. The international students’ preferences quick quiz7. The 2017 ISS8. Questions


• The world’s largest survey of pre-enrolled international and EU students

• Press coverage including BBC News, Times Higher Education, PIE News, ICEF, Huffington Post and others

• Referenced by MP Paul Blomfield (Chair of the Universities APPG) in Parliament discussions re the HE Bill

• The 2017 ISS has over 63,000 respondents and includes universities from the Netherlands, Germany and Italy

• Request a copy of the 2017 ISS at internationalstudentsurvey.com/2017(fill in the online form and receive your copy when it launches in April)

The evolving International Student Survey


We asked students:• Do you have any friends or family that have previously or are

currently studying as an international student?

• Has the experience of your friend(s) and/or family influenced your choice of country, city, university or course?

The power of peers

24%

56.5%

14.8%

4.6%

23.6%

0%

10%

20%

30%

40%

50%

60%

Do you have any friends or family that have previously or are currently studying as an international student?

76%have a friend and/or family

member(s) that is/has studied as an international

student

31.2%

48%

14.4%

27.8%23.9%

0%

10%

20%

30%

40%

50%

60%

Has the experience of your friend(s) and/or family influenced your choice of country, city, university or course?

69%say the experience

of friends and family has

influenced their choices


We asked students:• Which social media messaging services would you like to use to

communicate with a university you are considering studying at?

The appetite for social media messaging

40.01%

33.65%

19.87%

12.17%8.97%

6.45% 5.26% 4.97% 3.9% 3.49%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

What proportion of international/overseas students want to converse with universities via the 10 most popular social media messaging channels?

40%want to use

WhatsApp to converse with

universities

Softwares such as Oratio and Casengo enable universities

to converse with students via

WhatsApp and Facebook

Messenger


We asked students that had enquired to UK universities:• Aside from the UK, which other countries are/were you

considering?

The alternative country choices

46.6%

40.9%

35.7%

28.4%

18.5%16.2%

13.5% 12.4% 12%9.2%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Of the international and EU students that have enquired to UK universities, which other countries are/were they considering?

To what extent has

Trump’s travel ban increased the appeal

of UK universities?

Find out in the 2017 ISS report



We asked EU students interested in studying in the UK:• If a UK institution were to open an EU branch campus, how likely

is it that you would study at that branch campus?

• And in which European city would you want an EU branch campus to be?

The EU branch campus debate

Not likely, 16%

Not likely, 36%

Somewhat likely, 53%

Somewhat likely, 30%

Very likely, 23%

Very likely, 28%

0%10%20%30%40%50%60%70%80%90%

100%

Of the EU students interested in studying in the UK, how likely is it they would study at an EU branch campus of a UK university?

76% of EU students

interested in the UK would be likely to go

to an EU branch

campus of a UK university, if it is NOT in their home

country

76%

58%


What do EU students have to say about UK universities opening EU campuses?

“As I am a European student, I certainly would find less difficult to live, study, travel across Europe than obtaining a visa for the UK.”

“The institution will bring its expertise, skills and culture and blend with the host country's skills, experience and culture to come up with a much better product.”


What do EU students have to say about UK universities opening EU campuses?

“As I am a European student, I certainly would find less difficult to live, study, travel across Europe than obtaining a visa for the UK.”

“The institution will bring its expertise, skills and culture and blend with the host country's skills, experience and culture to come up with a much better product.”

“Because I want to study in the UK and not anywhere else.”

“It seems like a profit driven 'brand expansion' which dilutes the power of a brand in the long run.”

In which city would students want an EU branch campus to be located?

The international students’ preferences quick quiz


Which of the following did international and EU students say they are most likely to choose?












Discover:• In response to Amber Rudd’s comments re linking visa availability to

‘course quality’ and ‘university quality’, are international students more likely to use rankings, graduate outcomes, student satisfaction, TEF ratings or Russell Group membership as indicators of ‘quality’?

• How effective is the #WeAreInternational campaign at improving the perception of how welcoming the UK is to international students?

• How much does Trump’s travel ban improve the likelihood of international students coming to the UK?

• And which countries do international students now consider to the best for quality of education, graduate outcomes, safety, value for money, lifestyle and to be most welcoming?

Pre-request a copy of the 2017 ISS report at internationalstudentsurvey.com

(will be sent upon launch in April)

Questions?


[email protected]

@digipaulr

linkedin.com/in/paulraybould1