BY TOBIAS GOLODNOFF

UNLOCKINGTHE ARCHIVES

DANISH BROADCASTING CORPORATION

DANISH BROADCASTING CORPORATION

520.000 HOURS!

GUIDING PRINCIPLESUSE IS VALUETRANSPARENT BOXESOPEN SOURCE COLLECTIVEFLEXIBLE RESSOURCES

TRADITIONEL VALUE CHAIN

USE IS VALUE

BONANZA

FACTS‣FOCUSED ON USER INTERACTION, PUBLIC VOTING

ON FAVORITE PROGRAMS ‣12 WEEKS, A WEEKLY CATEGORY, CHOICES WITH A

SMALL CLIP AND A DESCRIPTION ‣CONTENT WAS COMMENTED AND DISCUSSED‣WINNING CONTENT PUBLISHED THE FOLLOWING

WEEK

LOGO

THE WEBSITE‣COMPETITION SCORE

‣SEE ALL 100 SNIPPETS AND VOTE

‣CINEMA MODE FOR FULLSCREEN VIEWING

RESULTS‣MORE THAN 100.000

DANES VOTED

‣DURING THE FIRST YEAR BONANZA HAD 200.000 MONTHLY USERS AND 1 MIO. VIDEO STREAMS A MONTH

TODAY‣ONE OF DR’S “POWER BRANDS”

3 YEARS DOWN THE LINE WE HAVE 70.000 MONTLY USERS

‣WINNER OF FIAT’S PRIZE FOR BEST INTERNET PRODUCTION IN 2009

USERS‣HOW OLD ARE THE

USERS?12 %

33 %44 %

11 %

BETWEEN 0-1920-39 YEARS

40-59 YEARS

60+

USERS‣WHY ARE THEY

VISITING? 39 %

35 %

18 %

8 %

FOR EDUCATIONAL USELOOKING FOR A PARTICULAR PROGRAM/SNIPPETAS ENTERTAINMENTIT IS FUN WATCHING “OLD” STUFF I CAN REMEMBER

USERS‣HOW OFTEN DO THE

USERS VISIT? 35 %

34 %

23 %

8 %

THIS IS MY FIRST TIMELESS THAN EVERY 14TH DAYMORE THAN ONCE EVERY 14TH DAYEVERYDAY OR ALMOST EVERY DAY

COLLABORATION

KNOWLEDGE &TECHNOLOGY

COLLECTIVECHAOS

CULTURAL HERITAGE ARCHIVE OPEN

SYSTEM

DANISH BROADCASTING CORPORATIONTHE DANISH FILM INSTITUTETHE NATIONAL MUSEUMTHE ROYAL LIBRARYTHE DANISH STATE ARCHIVESNATIONAL GALLERY OF DENMARKTHE STATE AND UNIVERSITY LIBRARYTHE HERITAGE AGENCY OF DENMARK

DANSK KULTURARV

NEXT STEPWWW.DANSKKULTURARV.DK

TOBIAS GOLODNOFFHEAD OF DRS CULTURAL HERITAGE PROJECTE: TOGO@DR.DKM: 0045 2854 8288

THANK Y0U!