1. My audience questionnaire showed that people are more afraid of something realistic, because I was also thinking about occult we as a group came to a conclusion of having witch craft and schizophrenia as a basis for our film.Main elements we took from schizophrenia were: voices- a person doesnt recognize the voice that commands her, voices being explicit and convicting they will actually harm, voices control and manipulate actions. Persecution- where she(Katy) believe someone is after her. Suicidal thoughts depression.Which Craft mother being the witch who is interested in black magic, she is actually manipulating her daughter through use of the candles.

2. I think my promotional package is very effective as all 3 aspect ofit have: The same colour scheme, colours are quite dark which are the conventions of horror genre. Tag line on the poster, magazine and voice over in the trailer are clearly showing connection toeach other. Using the same fonts to show the relation to each other as it is always done by real mediaproducts. Using codes and conventions of horror genre red colour connotes blood, danger, death. On poster and magazine the viewer pays attention mostly to the emotions, eye, on the postersis absolute fear, however to some extent you feel that the girl is far away in her thoughts, onthe magazine there is no fear but the girl feels empty, emotionless and also far away in herthoughts. Poster relates to the trailer through scene from the trailer. All 3 components relate having candles in every piece. Magazine and poster using same colours- red and white for the writing, grey as the colour ofthe photo. However, poster and magazine very of better quality since I had better quality photo camerathan we could use for filming, usually whole promotional package tend to be at the samehighest quality possible. 3. Comments from facebook:Candles look very effective in the eyesNames on the top look different to each other and are stretched out too much(I have changed that on my final outcome)I was also recommended to make the face slightly darker so it looks like in real movie when someone looks directly to the audience (what I have already done later)Also it was said that there is too much space left from the bottom which I have also changed later.Questionnaire results:85% of the answers said that candles are very effective10% commented on the close up saying it is quite unusual, and even closer than few real poster, however works very well, and gives sense that you are already involved into the film17% asked if it is possible to squeeze or move the writing even more to the bottom.Also few commented on the title red color of the title matches candles and gives the idea of the type of film it is.( As I planned during the construction that red colour does give the idea of the type of film and red also connotes danger,fire, which I also had in trailer) 4. Facebook results People did think that the trailer was effective over all especially when consideringit is Blair witch project type. There were negative feedback about the quality of the trailer, but we were limitedin available technology, therefore we could not change that, we had to make ourscenes as lit as possible but still trying to achieve desired result darkness. It still was not that clear what is happening and why, as in every trailer I wanted tocreate that feeling, but possibly worked too much on it, since the trailer has to giveat least some idea so you as a viewer will be interested to watch it.Questionnaire results(p.s. all the comments from 3 type of audience research were quite similar, so I did notenter same comment) The scene when legs were dragged into darkness- was very effective on its own,but could work better for the trailer if was accompanied with right music. Very effective voiceovers which you can clearly hear, giving a hint who is avillain(as I wanted myself, since the real villain is different person) Effective use of flashbacks making trailer more interesting and creative The audience did like the closing scene where Katy is looking directly to thecamera but I should have given more time and change the music to make it moreeffective. 5. Facebook comments Looks good Fonts could be changed to more interesting ones however I still decided to keepstandard font to make it appear more professional Adding pentagram gives feeling/sense of what the film will be about, what it isgood so the audience have the rough idea. Clock suits the storylineQuestionnaire results Actress doesnt make eye contact, that way detaching from the audience but it stillworks well with the film idea Looks as a scene from filmpurple circle looks wrong(as if it is not a part of the cover) but at the same time itkind of works as a free extra sign(what it supposed to do) 6. You can watch the video underneath the presentation. Promotional package uses the conventions of the real horror trailer Candles make all 3 piece connect and also giving the idea of witch craft, magic Colour scheme is consistent over 3 pieces making them work together as a finalcomplete product You can easily understand the theme of the film witch craft, and genre horrorbecause of the colour scheme. Clock on the magazine background create the feeling that the girl- Katy is out oftime( as in the real film she suppose to die at the end it really works and give theright idea) Hand held camera in the scene running through the woods involves theaudience, creates the sense that it is from the actress perspective. You understand there will be violence scenes suggest it dragging legs intodarkness Setting in the woods creates the feeling of isolation what is scary for 60%of theaudience(according to the earlier research) The trailer shows the whole idea of the witch craft being in it, it is as obvious on themagazine front cover, candles in the eyes in the poster connects it as well. Bringingit all together makes is effective promotional package 7. Fonts and titles are effective, as they standout, grab attention and point on whatyou as the viewer should be focusing on. Colour of the font goes well with the idea of the trailer, you also see red in thetrailer, understanding there will be gore of some kind. Title is above the girl on the front cover, sort of selling the magazine There is website so you can go online The pentagram above the girl creates effect as she- Katy being targeted- goes wellwith the tag line you will never escape her.From the audience feedback, I found out areas where more work needs to be done, Isaw what the audience like candles in the eyes, and did not music at the veryend of the trailer did not work together with the video. So next time around I willknow more about audience wants, I will know how to look for music to make itmore effective, because badly selected music can ruin whole video clip. Audiencefeedback do help to improve the work as I did with the poster. It was quite hardto start doing the trailer as I newer done it before, but the research does help a lotin this process of creating the final outcome. 8. iMovie HDUsed in: constructionWhat for: Video editing software was used to cut my footage, change the order, add video andaudio effects, create title, add audio and voiceovers. Adobe photoshopUsed in planning and construction.What for: To draft magazine front cover and poster, and create final pieces. I was changing coloursettings, brightness, contras, cropping, hiding & removing unwanted details, in other words tomanipulate images in all the possible ways. iPhoneUsed in: ConstructionWhat for: recording voiceovers, making photos of set up. Digital CameraUsed in: Planning, constructionWhat for: To draft magazine cover and poster, and to create final piece. We had to go out forshooting several times to make an image that suited each of us. Video CameraUsed in: ConstructionWhat for: To film our raw footage. Some of the scenes were rerecorded several times to select thebest option. 9. Wikipedia:What for: to research witch craft and candles colour meaning and schizophrenia. Mediaknowall.comUsed in: Research. To find out the difference between story & narrative, separating story and plot,genre theory these helped me in creating story for our trailer and in better understanding thegenre itself. http://www.lutz-sanfilippo.comUsed in: Research, Theories of fear, again, this helped me to understand human fears more, wherethey coming from and how the affect us. Google.comUsed in: research, to find articles, posters magazine, to investigate codes and conventions. IMDB.comUsed in Research and Planning, to find top 25 horror movies to analyze the most interesting storiesfor the audience. Dafont.comUsed in construction and planning, to find font used for titles, subtitle for trailer, magazine andposter. Incompetech.co.ukUsed in construction, to find sound track for the trailer. Youtube.comUsed for Planning, Research, audience feedback and publishing of my work.