How effective is the combination of your main product and ancillary products?

EVALUATION QUESTION 2 – Paida Mapfeka

• I feel that the combination of my trailer(main task) and ancillary tasks (film poster and magazine front cover) are very effective as they cover all the codes and conventions of real media products. for example all 3 have a specific genre (British drama/crime) and all 3 follow the same colour scheme throughout (black,red and white) also share the same type of font/text style; this links all 3 pieces of work together, also the narrative in the trailer links to the tag line on my poster "is thicker than blood"

• I ensured all 3 attracted my target audience, because we followed all the codes and conventions in order to make it look more professional. Screenshots from trailer showing

how I used the same color scheme and font style in order to link them

Ancillary Task Front

Cover/Film Poster

• My film magazine is my strongest piece of work, I used a lot of codes and conventions which made it look more professional, the pictures was of a good quality I said a medium shot because I wanted the main picture to have direct contact with the target audience (the character looking directly at the audience), this picture was also very easy to edit on photoshop. The only thing I would perhaps change is the shirt and tie (costume) because it ruins the image I'm trying to portray about the main character and the film. Also I would have to change the acting in the main task (film trailer) maybe by having better actors and better resources (for example props, costumes and better locations).

• In the ancillary take (front cover) I used a character in the trailer in order to engage with my audience more, by using direct contact this kept my audience interested; by using a familiar face so that they may reconcile with the audience more and not confused them with another character this also made the trailer more recognizable.

Film Magazine Main Image

Film Poster Main Image

Film Trailer

Colour

• Throughout the ancillary task and trailer we used the same colour scheme, the colours I used helped build a connection between the the tasks.

Font

• I used the same font with all my tasks, we had to choose a specific font in which represents our genre and creates an atmosphere and the colour red showing representing the aggression and death in the film.

Characters

• I used the same characters with my ancillary task and my teaser trailer as this would engage the audience more and also not confuse the. This shows the importance of the character also and also links all the tasks together, this also helps the audience recognise the brand more which means they will be more attracted to watch it this also helps create a brand image.

Lighting

• The lighting we used throughout our whole project was dull and flat which created a certain atmosphere and tension. This also helped us again show our genre and build our storyline.

Tag lines

• we used the same tag line in all three of our tasks in which we put above the title.

Film Magazine Film Poster