HOW EFFECTIVE IS THE COMBINATION

OF YOUR MAIN PRODUCT AND

ANCILLARY TEXTS?Yasmin Morris

MUSIC PROMOTIONIt is important that both the music video and ancillary texts (digipack and magazine poster) and combined because as it is good for the music promotion and distribution. The purpose of a music video is to send a message to the audience. This becomes linked in with the digipack and magazine poster which gives the album/artists a brand. The use of the digipack allows the buyer to see what genre of music they are purchasing and gives them a clear sense of what they will get out of the album. The album cover is the main promotion stage as it is what the buyer sees first. An album cover is put in place to promote the album and to help it reach its distribution targets. The music video and ancillary texts should have similarities because the theme should run throughout. Although this is not always the case in my music video and ancillary texts I have carried out the same similarities in both. The use of similarities in both is important as it helps to show that the music video and ancillary texts are linked. You can show similarities with the use of fonts, colours, pictures etc. It is always important that the ancillary texts are appropriate for where they are going to be distributed, e.g. in magazines. You wouldn’t want provocative ancillary texts in a magazine which children could get hold of.

EXAMPLES OF PROFESSIONAL DIGIPACKS AND POSTERS

Digipacks are a vital part of the promotion of music videos as it helps bring the video together. It gives the audience a sneak peak to what the video is going to be like .

As you can see in Rihanna’s digipack and magazine poster, she has stuck to the same colour scheme and fonts. The use of this helps to show the genre is going to be about romance. You can tell this with the use of the colour pink, rose flowers, and her red lipstick.

Avicii also sticks with the same theme throughout. He uses dark colours yet the poster has colour. He uses the same picture in both, and both are very simple. The use of the colour in the poster and the big title shows that it is going to be something electric, therefor showing that it is going to be a dance album.

It is important to have similar themes in both the ancillary texts and music video as it allows the buyer to know the are joined. With the same theme run throughout it helps to show one individual genre that the song is about, and wont make any confusion for the audience.

MY FINAL DECISIONSWith my ancillary texts and music video I ran the same theme throughout. With my music video being cartoon, I used cartoon pictures and I used bold cartoon fonts to help to show this.

Here you can see in my final poster and digipack that I made have the same colours of grey, red, yellow and black. I used bold fonts and kept them all the same and same colour. I done this to help show continuity, and to show the theme running throughout, so it wont cause any confusion in the audience.

I also took a picture of the persons face who stars in the music video and I applied a cartoon theme on Photoshop to once again run the same theme throughout the ancillary texts and my final music video.

I believe me running the same theme throughout has been very effective for several reasons. As my video is cartoon, if I didn’t carry the same theme onto my digipack and poster it would've caused confusing for my audience as they wouldn’t know if it was related. Another reason it is effective is because it makes it look better. If it was to all be different colours and fonts it wouldn’t look very nice and wouldn’t be aesthetically pleasing.

HAS IT BEEN SUCCESSFUL?

Running the same theme throughout has been successful for me for several reasons: It shows clearly that I have the same protagonist in both the ancillary texts and music video. I

believe this works well in the marketing and promotion as people will know that they are linked and from the same artist.

It shows women as being powerful and strong, and with my target audience being teens this could really help young females in believing I themselves. E.g. when she is working out in the video.

I feel it has been successful as it has a narrative which allows the audience to relate to it. the cartoon effect throughout has been successfully as I feel it can bring a range of audiences

from people who like cartoons, to people who enjoy narrative videos, and to people who just like to listen to electronic dance music.