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Evaluation question 2
How effective is the combination of your main product and ancillary texts?
Getting started
The song we chose was “Cool kids” by Echosmith.
From their music video
Why? The reason we picked this song is because we could use the
lyrics to make a good narrative. We feel this story gives a strong message; an insight into how people feel and act about bullying, they just want to be themselves but have to change to suit everyone's standards.
Being bullied and called names
Our idea – Music video Our idea for the song "Cool kids" was to have a unpopular girl
who was bullied by cool kids, she would sit by a bin during her breaks and read books.
Bin
Pushed over
Our idea – Music video One day she had enough and decided to have a makeover with
her friend to become popular. Once this makeover is complete she wow's the popular kids and rejects them
Make overShowing off to cool kids
Analysis So when looking at our music video, we successfully represented
the narrative, however looking at it we can see how we have done it from one side; Shelby has made a makeover but still embraces her smart side meaning she is a better version of herself and is happy
Still working hard and embracing smartness
Analysis
In the video I can see that we have some conventions that we wanted in our idea like how she sits next to the bin, giving a secondary meaning that she could be seen as trash and isn't liked. Its the props and settings that help to give this additional meaning
Our idea – Digipak The idea for the digipak was to have Shelby in both
costumes before and after her transformation. We wanted to make them tinted different colours and have them partially transparent.
Here is inspiration from Adele's – Send my love music video
Colour change shows emotion change
Our idea – Advert The idea for the advert was to have a image where the costume
and background was the same as one on the digipak so this creates a link between them; meaning if someone saw this advert they will look for a similar picture when looking for the album. We also wanted Shelby positions on some object
On a stool
Plain, light background
“College” costume
Why? We decided on these ideas as the transparency and tinted
colour can show a transition from one version of herself to another and the different colours represent her emotion change. This gives additional meaning to an effect that is eye catching.
Red/pink – costume and glamorous/happy
Blue/green – sad, depressed and envy
Why? We chose this idea for the advert as we wanted a strong link
between all our media texts and this is a good way to do so. The image we picked also had a school feel which is what we wanted to represent the theme
Same costume
Analysis When looking at both our digipak and advert, I feel like we
successfully conveyed our idea, the digipak is a visual representation about change of appearance, emotion and happiness. The advert successfully links to both the digipak and music video due to the same costume has been used; Shelby looks like a college student.
Analysis However we was going to link the digipak and advert through
the background but scrapped that and used the costume instead.
Same costume
Audience Feedback
To get this audience feedback, we created a questionnaire on Survey Monkey
What this means From these charts, we can see that our music video, digipak and
advert all together was successful and to good standard. The majority of people liked our work and enjoyed it. We have an average mark our of 5 and we got a 4 which is great.
This type of research we used was quantitative as it was yes or no but the rating our of 5 is qualitative research
What this means However this does mean that some people did not like our work
but this is a small minority and this is due to them not being the target market of the song and genre meaning that they may not like what we have done as its not there style.
Our target market is people ages 12-20 who like pop. This can either be boys or girls but girls are primarily targeted.
Additional Feedback
One question had a comment section; this question was “Did you see anything that needed changing in the music video”
I gathered all the comments and make a word collage to represent this feedback.