Within the media it is important that related products created are cohesive

and create a brand identity to contribute to the success of all products.

These links can be made in a number of ways ; Visually through creating

a recognisable campaign and through institutional links . Throughout the

development of Signed we wanted to develop a recognisable logo. By

showcasing this logo throughout we hoped the audience would become

familiar with the logo and recognise when it is shown in our poster and

review. However the development of our double page spread contrasted

the film and poster. As the double page spread would be featured in a

academic magazine therefore has a different target audience. Therefore

there is evidently a different house style within the magazine especially

within the use of language which is more sophisticated in our double

page spread.

The Synergy within the brand will also attract a Tertiary target audience,

as the production will target a older educated audience who are familiar

with BBC music content. Including Channels such as BBC4 which

features niche and sophisticated content, similar to content within our

documentary.

Therefore opening the documentary up to a larger target market of

opinion leaders who have the ability to draw in the target audience

of a young music crowd. Furthermore the older audience may

associate credibility with the documentary because it is supported

by BBC and covered by a credible academic magazine. Therefore

they are more likely to understand the recommendation even

though it comes from a younger source.

Creating a brand identity is connected to the institution behind the

brand. Within Signed we looked to backed by BBC introducing

and BBC films. Companies like BBC introducing look to market the

product on cross media platforms. Through the promotion for

example using; Posters and Radio.

Within our ancillaries we have created a media product which is

goes across different cross media platforms. The poster is

promotional material providing audience members with a preview

as to what is in the production. Our magazine review is important

because it looks to inform educated people and opinion leaders

about the documentary, allowing them to inform their secondary

audience.

In order to create a brand identity we wanted to develop a strong House

Style for our educated film magazine : Inside Media

Within our film review we created a White, Black and orange colour

scheme

The minimal colour scheme chosen for the DPS appears more

sophisticated, this is important for our target audience. Within our poster

the colour scheme is Yellow, White and Black. Although this colour

scheme is similar to our DPS, using the yellow colour we believed would

hold younger conations. Therefore we choose to match the orange from

the image and use it to highlight words within our DPS. We decided upon

using a Cambria Font is a feature of the magazines house style which is

conventional of all academic magazines. This font is used as people

have a perception that it is designed to be read at length therefore

appealing to older hedgehog thinkers. Who are more inclined to read

longer articles within magazines.

In order to provide perspective we have create the cover for Inside

media, our house style will be represented.

Cohesion between our products

Throughout our production we looked to represent Social networking.

The Facebook symbol is apparent on the Poster as symbols and hash

tags appear on the bottom of the poster.

The genre of modern Indie music is built up around the use of social

media, allowing artists to connect with fans. Consequently we felt that it

was important to represent this within our production, allowing us to

connect with the primary and secondary audiences. Therefore within

our promotional material we feel that we have successfully shown the

link between Facebook and our production primarily. However linking

this to Twitter as an alterative social media site. Adding the Hash tag

onto our poster will further create a digital marketing campaign and

further appeal to our digital native target audience.

Creating a cohesive brand

On all 3 media platforms we used Jersey Budds Image, making Jersey part

of a our brand identity. We have used jersey as a Double page spread within

the ancillaries and he features on our poster. This allows audience

memebers to become more familiar with his presence within our

productions.

Jersey was used across all three platforms because he was most accessible

enabling us to gain the most content and images for our production.

However this became a problem as we didn't’t want Jersey Budd to become

the face of our production. As we believed that he became more of a focal

than the narrative of our production and the issues which we looked to

discuss. In order to draw attention away from Jersey we purposely looked to

develop an image for the front of our poster which featured a yellow

silhouette. This draws attention away from jersey and back to the narrative

in which the sihollette represents the facelessness of the indie music genre.

How our products work as a

campaign

Our ancillary tasks work together to

promote our music documentary, using the

same fonts on the DPS and poster are

reference to this cohesiveness.

Individually we have tried to represent

what our documentary is about through the

ancillaries. Within our documentary poster

we have used a yellow silhotte of a artist

as the main image. This looks to connate

the hidden element of the genre implying

that artists in the indie music genre are

focused on the music and not the genre.

All images featured within our

documentary are natural and not taken

from a photo-shoot, this is conventional of

the indie music genre in which the focus

remains on the music unlike many

mainstream music genres. We have

looked to represent this in all our products.