Evaluation Question 3 – What Evaluation Question 3 – What have you learnt from audience have you learnt from audience

feedback?feedback?

How effective has your created How effective has your created brand and media product been brand and media product been

in appealing to your target in appealing to your target audience?audience?

• From my audience research both during production and post-production I found that my brand and media product were successful in appealing to my target audience of adults aged 30+

• When showing my music video to my target audience and to an audience of people my own age (17-18 years old), I found that my target audience were able to understand the meaning more so than the younger audience who only watched the video without trying to understand it.

• I found that the different interpretations of my piece were largely to do with social factors

• The younger audience read the text from the perspective of a teenager – they saw insecurities and immature relationships

• My target audience were able to create back stories and their own unique interpretations of the characters, all of which could have been correct

How would you improve your How would you improve your pieces if you were asked to pieces if you were asked to

revise them?revise them?

Music VideoMusic Video• In light of my audience feedback, the most

significant change I would make to my video would be the male casting. The actor did not have a strong enough presence on screen and his skills were very limited, making him less entertaining to watch

• I would also change the location of the flash-back shots. The middle-class home did not reflect the atmosphere of the song and the rest of the video, and although I managed to hide it to an extent by exaggerating the contrast on the clips, this was not how I wanted the video to look.

DigipackDigipack

• If I were to revise my digipack I would not use stills from the music video. Unfortunately I forgot to take pictures while filming and so I had no choice but to use stills. I feel that the quality of these pictures made it harder for the digipack to be effective.

WebsiteWebsite

• If I could change my website, I would use a different template as I feel the one I chose limited how much detail I could put on the homepage.