Research

YouTube is where all music videos are uploaded. Before constructing my own music video based on the pop genre, I researched on YouTube, popular music artists of the pop genre such as Cher Lloyd, Ellie Goulding, Taylor Swift etc. From these videos, I specifically focused on the different locations, the numerous costume choices and the props that relate to the pop genre. I also looked at some music videos that consisted of animations such as Black Eye Peas – The Time and Sweet Like Chocolate.

I used Prezi to put together my creative ideas of the conventions of a digipak and magazine advert. I then used it to put together a presentation specifically focused on female pop artists as my song choice was sung by Ingrid Michaelson, a young female artist. Prezi allowed me to express myself through images and videos as well as eloquently.

On Webs I created my own online account and created my own webpage, going through step by step the journey of my research and planning and how exactly I constructed my own music video, that I believe to be very similar to real media products. I used the calendar on webs to note down all the draft filming days, the actual filming days, where they will be located and what time ill be meeting with my actors and actresses.

I used Google images to find artists of the pop genre and their costume choices, their make up and the props used in the pop genre.

I did research on Goodwin’s theory about the convention’s of a music video.

Planning

I used YouTube to upload my drafts of the two different animation clips. I created a variety of different clips and annotated them with the corrections that I needed to make when I made the actual animation for my music video. I uploaded my feedback from my class onto Webs and annotated with the ideas that I was going to use from my audience.

I used Photoshop to practice constructing different fonts in creative ways. I uploaded my drafts onto my webs account. I also used Photoshop to edit pictures to familiarize myself with the tools as I was not very experience.

I used Webs to upload all my planning and decisions that I made for actual music video. When I planned to film I noted it on my calendar.

I used Google images to find images of real female Pop artists use it to construct my ideas for my music video. I used images to make decisions mainly about costume and make up as I wanted to conform to the conventions of a real Pop music video.

Construction

I used the DLSR canon camera to film some parts of my music video. I also used the camcorder to film the other parts of my music video. The DSLR was useful mainly when I was building my animations as I took pictures and then put the images together to create my animation. The camcorder was useful when filming the narrative of my music video.

Camera’s

Photoshop played a massive part in constructing my ancillary tasks. I used Photoshop to create a background, new layers, make adjustments to images that I took myself. I had to create a digipak and a magazine advert for my music video.

FINAL CUT PRO

Motion

Final Cut Pro is the software that I used to assemble all my video clips that I recorded and place them in the correct place with the correct beat. Final Cut Pro allowed me to add additional transitions to my music video to make it smooth and cut to the beat. Using Final Cut Pro I was able to later a few clips in order to fir into the narrative of my music video.

I used motion to create a bokeh effect at the beginning of my video. I used that bokeh effect in my ancillary tasks to keep it consistent.

Evaluation

I used Power Point to explain step by step the way in which I constructed my video and ancillary tasks through my research, planning, constructing and evaluating.

I used PowToon, an animation website to create an animation about how used my audience feedback to construct my music video.

I used Final Cut Pro to construct a video with all the conventions I used from real media to construct my own music video. I also added the subverted factors to and justified myself.

I think Prezi as the best way to present my evaluation question. It allowed me to move back and forth from one side to another while presenting.

FINAL CUT PRO