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AS Media Coursework Evaluation Question 4 - Who Would Be Your Audience For Your Media Product?
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Evaluation Question 4
Who would be your audience for your media product?
The target audience of our film is both boys and girls aged 15 – 20. we have decided
that 15 is a suitable minimum age as many horror films include some sort of
violence/blood which may not be appropriate for children under the age of 15. As we set the age rating as 15 we had to ensure that the content was appropriate so we did not show the character actually
being killed, instead showed the rope around her neck and her feet hanging
from the tree.
We have teenage characters in our film which helps the audience relate to them in some way. We have a jock
and 2 popular girls, the audience may not directly relate with these
but will have knowledge of the stereotype and therefore may know what is in store for each character
during the film.
Some of the audience may relate with the
jock as she puts on a front of being tough and nothing bothers her when in fact she gets paranoid and anxious just like everyone else.
Our characters are of school age as the establishing shot in the opening
of the film shows them leaving school. This will appeal to the
teenage audience as they are of the same age. If our characters were
older it may not appeal as much to the 15 – 20 year old audience but
instead to an older audience.
Whilst planning the opening to our film our group found it easier to think of
the film as a whole and which characters may be in the following
scenes. We decided to have the jock’s death first which leaves
characters like the ‘nerd’, the ‘loner’ and the final girl open in the rest of
the film.
We decided to film at a school as it would
attract the teenage audience as they will be at school too. The
establishing shot immediately identifies
the setting to the audience and they can
relate to the characters.
From our questionnaire it shows that most
people didn’t mind the gender of the lead however the most
popular out of male and female was
female. This is why we decided to go with 3 female characters in the opening scene.