HOW EFFECTIVE IS THE COMBINATION OF YOUR

MAIN PRODUCT AND ANCILLARY TEXTS?

■ The most clear and obvious way that my main product and digipak are connected are through the mirroring of the images. This meant that I could use the same images from video within my digipak, showing continuity across the texts.

■ To technically develop this further, I have also used the same contrast and tinting effects on the music video and the images for the digipak. Whilst of course these could not be precisely the same, due to the different technologies that I have used, they did closely follow. This also helped to get the 'pop genre' feel to the music video.

■ The different fonts that I have also used seem to slightly hinder this, as they were not the same. This is primarily due to the fact photoshop and iMovie had different settings, however because the only text within the music video is the copyrighting at the end, I do not believe it is a huge issue. Furthermore, this meant that we did not need to stick to our artist branding as the music video did not include the name, which typically has some sort of memorable form.

■ I believe that, although they are simplistic, my advertisement and digipak will easily sell to an audience. As it looks professional and the entirety of the construction has good correlations. Thus, I also think the fact I have included one of the images from the digipak onto the advertisement means that audiences can connect the products. Again, I think that the use of the star ratings on the advertisement will easily sell the product (something I have transferred from professional album advertisements).

■ To answer how I think both my constructions will link to the genre of pop and the conventions that this follows is easy, because I have used several transferable conventions from the professional texts I have studied. For example, the use of the changing colour of the lipstick, links to the Beyoncé video that I looked at. The vibrant colours and contrasts that were edited into both my construction and digipak closely link to Taylor Swifts video, as well as the name of the artist being bolder and more pronounced linking generically to pop digipaks.