Evaluation question number 5

How did you attract/address your audience?

- Cover page -

MastheadThe word „POPULAR“ is written in big, bold and white letters to stand out against the background. The fact that the word „pop“ is part of the masthead tells the reader immediatley that the magazine is a Pop music magazine. The subhead/banner „Music, Lifestyle and more“ also gives the reader the information that the whole magazine is about pop music and the pop lifestyle.

Coverline / BannerAs this coverline is directly over the masthead, the reader will see it immediatley. The word „free“ makes it seem like the publisher were really generous and encourages the reader to buy it. „25 biggest festiváls“ is underlined and in a different colour so therefore stands out and contrasts the darker background.

Main imageThe main image is a medium shot of „Gemma“ and she is smiling in a friendly way at the camera. She is standing in front of a blue/grey background and her clothes fit well with the colour scheme as she is wearing a blue jeans shirt and a black top with a white print. The make-up is discreet, but the eyeshadow is also grey and white. All these factors make the cover look quite professional and it especially attracts women as they possible could identify with the cover star.

Coverlines„Gorgeous Gemma…“ is the main coverline and stands out well against the background. The artists name is written in big, itallic letters so that the reader immediatley knows that the article is about her and that she is the main feature in this issue. The alliteration makes it sound nicer and keeps in memory.The word „Success“ is written slightly different than the rest so that it catches the readers eye. The whole cover line should make the reader curious (because many people are looking for success) and encourage them to buy the magazine to read the article.

CoverlinesThe second big cover line tells the reader about another large article inside the magazine. It is less colourful, but still catches the attention of the reader through different fonts and sizes.

Puff + CoverlineThere is a large ,white plus on the cover which draw´s the readers attention immediatley and makes them read the coverline underneath. The coverline is about the music charts and give the reader some examples of artists, which could enourage them to buy the magazine, if they like one or more of the artists. The number 100 clearly stands out as it is written in big and itallic letters and makes the reader curious to find out, who the other artists/ songs are.

All coverlines fit well with the colour scheme.

Generic codes and conventions The reader can find the price (2,10€), the date (February 2015) and the barcode in the right bottom corner of the cover. The price is not written in big letters as the cover should create a interest first, before the price is known.

Colour schemeThe main colours are white, black, pink and different types of grey. These colours give the magazine a fresh appearance and helps to create a professional look on the magazine.