- Sarah Macdonald

EVALUATION

EVALUATIONGENERIC CONVENTIONS

• Before making my product, I had to research generic conventions of current music magazines with a similar

genre, such as:

- Images

- Fonts

- Colours

- Layout

EVALUATIONGENERIC CONVENTIONS

Magazine title in iconic, recognisable

font

Large image, relates to main article

Main article advertised in large, bold, clear

font

Other articles advertised to attract readers

I used a number of these conventions in my final product:

EVALUATIONREPRESENTATION

• We chose two social groups for our target audience:

Gender: Female

Age: 16-24

We chose these as we felt there are no current magazines which are aimed at this audience.

EVALUATIONREPRESENTATION

Pink colour appeals to females, it also has a hint of red which will

attract male readers as well

Modern layout

appeals to young adults

Modern yet formal font: makes article clear to read and suggests that the information is reliable

Black and white colour scheme add

an element of glamour,

similar to a fashion

magazine

Magazine website URL: appeals to younger readers who find

technological formats more convenient to read

EVALUATIONIDENTIFICATION OF TARGET AUDIENCE

To identify our target audience we used Burton’s Theory.

•According to Burton’s Theory, I believe our target audience is: Age: 16-24 year olds

Gender: Unisex, leaning more towards femaleClass: ABC1

Location: Western

• Using Burton’s Theory, I believe our target audience’s media group is:

Type of music: Rock/IndieTo aim more towards the female social group, the magazine will contain more

information about artists in the music industry.

EVALUATIONAPPEALING TO TARGET AUDIENCE

• I used questionnaires and interviews to find out the preferences of my target audience.

One main image with lots of smaller articles advertised

Clear, modern layout – photos

linking to articles

Clearly set out, main article is advertised on font cover

Modern layout, interesting and eye-catching

EVALUATIONTECHNOLOGICAL SIDE

• I used a Nikon digital SLR camera to take the photos and Photoshop to edit them and create my magazine.

Made photos black and white,

cropped and resized images

Change font colour, size, style and position

Make columns for text so it resembles a

real magazine

Added coloured bar at the bottom and text

inside

EVALUATIONFROM PRELIMINARY TO MAIN PRODUCT

• Doing a preliminary helped me to see which areas I needed to improve in and allowed me to try out ideas for layouts and colours. It also gave me the opportunity to get feedback and to see which

features my target audience liked and which they didn’t.

PreliminaryMain Product

• Different colour scheme

• Different fonts

• Different, but similar, layout

• More articles on main product

EVALUATIONMEDIA INSTITUTIONS

• The type of media institution that might distribute our magazine would be a multi-national company.

• Their priorities are to inform readers of the latest music news whilst also making a profit.

• A possible publisher would be Bauer Media Group, the publisher of Q, or IPC Media, the publisher of NME, as

these magazines are similar to our magazine. They also have other magazines aimed at a similar target audience so the advertising costs of our new magazine would be

lower.