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EVERYTHINGYOU NEED TOKNOW ABOUTGIVE TO THE

MAX DAY

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A collaborative nonprofit venture to transform philanthropy in Minnesota by growing charitable giving and moving more of it online.

An independent 501(c)(3) organization and an affiliate of Minnesota Philanthropy Partners.

Funded by organizations, foundations, corporations, and individual donors from across Minnesota and beyond.

Partners with Razoo to provide creative giving events and state-of-the-art technology.

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Who is GiveMN?

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Dana NelsonExecutive Director

Daniel MooreDevelopment & Partnerships Manager

Jeff AchenDigital Strategist

Leona ThaoSchool Outreach &Partnership Coordinator

Alsa BrunoSchool Outreach &

Partnership Coordinator

Nina GazelNonprofit Outreach &

Partnership Coordinator

Olivia JamesNonprofit Outreach &Partnership Coordinator

Your GiveMN Team

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Started in 2009 as a launch event for GiveMN The Great Minnesota Give Together Now, the biggest online giving event in the world Raised $16,391,905 in 2012

• 4,381 Organizations• 53,339 Donors

History

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• Give to the Max Day has made GiveMN/Razoo one of the leading online giving portals (Razoo has facilitated over $150M in donations, half of which is through GiveMN.org!)

• Give to the Max Day involved significantly more nonprofits, schools and more donors than similar community-based events

2012 Results

Total Dollars Given: $16.4M

Total Number of Donors: 53,339

Average Gift Size: $241

# of Nonprofits Benefitting: 4,381

Average Gifts per organization: $2,936

2011 Results

Total Dollars to MN Nonprofits: $13.4M

Total Number of Donors: 47,534

Average Gift Size: $227

# of Nonprofits Benefitting: 3,978

Average Gifts per organization: $2,720

History

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Leaderboard Structure Based on Guidestar Data and ZIP Code

All Nonprofits & SchoolsMedium Nonprofits

(Revenue between $100,000 and $1 million)

Small Nonprofits(Revenue under $100,000)

Greater Minnesota NEW!(Excluding colleges and universities)

Leaderboard Prizes Same for Each Leaderboard Based on Dollars Raised

First Place $10,000Second Place $7,500Third Place $5,000Fourth Place $2,500Fifth Place $1,000Sixth Place $500Seventh Place $500Eighth Place $500Ninth Place $500Tenth Place $500

All Orgs

Small

Greater MN

Medium

Prizes

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Hourly Golden Tickets Donations Drawn Randomly Every Hour

Nonprofit Donation 24 x

$1,000School Donation 24 x $1,000

Super-sized Golden Tickets Donations Drawn Randomly After 24 Hours

Nonprofit Donation$10,000

School Donation$10,000

Power Hours NEW! Organization from Each Leaderboard and School Raising the Most Dollars in Each of Five Power Hours

All Nonprofits & Schools 5 x

$1,000Medium Nonprofits5 x $1,000Small Nonprofits 5 x $1,000Greater Minnesota 5 x $1,000Schools 5 x $1,000

2:00 – 2:59 a.m.5:00 – 5:59 a.m.5:00 – 5:59 p.m.6:00 – 6:59 p.m.

11:00 – 11:59 p.m.

Prizes

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Schools eligibility

Schools category includes: Registered public schools Charter schools School foundations Parent teacher organizations (PTOs/PTAs)

Schools in the nonprofit category include: K-12 private schools Colleges and universities

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Contests

GTMD Video Contest Sponsored by Youthprise

“What Is Your Legacy of Change?” Demonstrate how your

organization supports young people’s vision for community and equips them to leave a legacy of change.

Contest entry deadline is Nov. 1 Winning Videos: Two grand prizes

of $5,000; Two Prizes of $2,500; Five Prizes of $1,000

GTMD Creativity Award With Association of Fundraising Professionals, MN Chapter

Most Creative Give to the Max Fundraising Campaign Award

One GTMD campaign that exemplifies a creative and innovative approach, differentiated from others, and an integral part of an overall annual fundraising plan.

Contest entry deadline is Nov. 1 Award of $500 presented at National

Philanthropy Day luncheon, Nov. 22

Entry Details at givemn.org/gtmd

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Other Details

Mall of America Event Livestream coverage by The

UpTake, broadcast on GiveMN.org Interviews with nonprofits Live performances by musicians Young professionals event

Matching Gifts Secure a match for your

organization and it will be highlighted on GiveMN.org

Minimum Donation $10.00 minimum donation No maximum gift amount

Shopping Cart NEW!

Donors can give to multiple pages with a single card transaction

Scheduled Giving Starting Nov. 1, donors can schedule

their gift to be transacted on GTMD

Recurring Gifts Encourage donors to make their gift

repeat weekly, monthly, or yearly

Fees A transaction and processing fee of

4.9% is applied to all transactions 100% of a donor’s gift is deductible

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Scheduled Giving

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Public Service Announcements(PSA) – TV commericalsMinnesota Celebrity Athletes (Janel McCarville – Lynx | Glen Perkins – Twins | Jeff Locke – Vikings) talking about Give to the Max Day. We will air these videos on local television stations. You can use the PSAs on your website too.

TV/Radio/Print – working with Metro and Greater Minnesota media to cover event and feature prize winners

Nonprofit Toolkit – Email, direct mail, letter to the editor, press release templates; communication tips; social media guide

Donated media – billboards, online ads, etc.

Marketing

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Youtube.com/givemn

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How does GiveMN work?

• All 501 (c) 3 nonprofit organizations are listed on GiveMN • Information is downloaded from the IRS database from an organization’s 990 • K-12 public schools can register for free to fundraise on the site.• Over 26,000 nonprofits in Minnesota and over 1.2M nonprofits in the United States

are listed on GiveMN

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What is the benefit for Minnesotans?

• Account tracks all online donations on GiveMN – provides giving history, account summary and an opportunity to set up recurring donations

• Mobile giving

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How do I get started?

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How do I make the most of GTMD?

Claim Admin Access (If you haven’t already) Set a goal (how does this fit in your year-end giving

plan?) Edit Your GiveMN Page & Add Photos or a Video Find a Match and Offer a Matching Grant Engage Your Advocates Create a Communications Plan Social Media Outreach (#GTMD13) Create a Thank You Video or Customize a Thank You

Message

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3xPages with photos typically raise

3x more in donations than pages without

4xPages with video typically raise

4x more in donations than pages without

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Matching grants on GiveMN

Start: 11/14/2013End: 11/14/2013

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Tips for Matching Grant Success

Clearly communicate to donors that they must look for the x2 money icon to ensure their donation is being matched.

Ask board members or others to put up a matching gift as their way of contributing – and then ask them to promote to their friends/colleagues

If you have multiple matching opportunities, keep an eye on them. You will want to close a page once the match has been met so that donors only contribute to current matching opportunities

Consider sending out 3 update emails staggered throughout Give to the Max Day – providing an update on your progress and encouraging donors to give throughout the day

Use the match to create a sense of urgency/excitement as part of your social media outreach

Offline donations can be added under the “Donations” tab, but don’t count towards the Give to the Max Day leaderboard

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Customizing a Thank You Message

Thank You Video Videos pop up immediately after a donor makes a

donation.

Thank you message Add a few lines of text to make the thank you email

more personal. Consider adding special thank you messages for Give

to the Max Day

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Donations & Disbursements

Creating a Project Page

If you are an admin, your fundraising page will be created as a project.

Organization Page vs. Project PageOrganization Page Simple. Avoid confusion

for donors by having just one page on which they could donate to your organization.

No set goal or fundraising progress ‘thermometer’ on page or in search results

Project Page Tell an additional story

with text, photos, videos, and suggested donation levels

Set a specific dollar goal and display ‘thermometer’

May create clutter or donor confusion

Great for highlighting different fundraising objectives (i.e. backpacks vs. senior services)

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Communication Inventory

Your GiveMN Page Your Own Web Page Email - personalized as much as possible Social Mediao Facebooko Twitter with hashtag #GTMD13o YouTubeo Blog

Postcards, Letters, & Phone Calls Local Television, Radio, Newspaper, & Outdoor

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Social Media Twitter

Hashtag is #GTMD13 Use Twitter throughout the event to encourage donations, show how

donations help your mission and share donor stories Facebook

Facebook surpassed email in driving of visitors to GiveMN.org on Give to the Max Day 2012

Use Facebook to connect w/ donor on and prior to Give to the Max Day. Share your nonprofit’s story, share stories of those you have helped, interact throughout the day

Consider having a staff member dedicated to your Facebook page for the event YouTube

Visit GiveMN’s YouTube channel for how-to videos, promotional videos Create/promote your own videos on Give to the Max Day and spread those

videos using Twitter and Facebook Create a customized thank you video

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Connect offline events Flyers/Handouts/QR Codes

Create flyers or handouts using Give to the Max Day logos and your GiveMN page QR code

Giving stations Set up computers for your supporters to make donations on

Give to the Max Day Mobile pledges and donations

Encourage supporters to use their smartphones to visit givemn.org and make a mobile donation or pledge

Local “Golden Tickets” Consider hosting local drawings where people register after

they’ve made a donation and pick a name randomly from that list to win extra money for their cause

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What happens whena donor makes a donation?

• The organization’s administrator immediately receives an email notification which includes the donation amount and the donor’s contact information (if it is not an anonymous gift).

• The donor immediately receives an email from Razoo/GiveMN which is their IRS receipt . While the email thanks the donor, it is a thank you from Razoo/GiveMN, not from the organization. We strongly encourage the organization to follow up with a thank you note shortly thereafter.

• Donations are paid out the 10th of each month for the prior month’s donations.

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Transaction Process

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Some great examples from

2012

Rainbow Rumpus

Total raised: $5,570

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Some great examples from 2012

Children’s Hospitals and Clinics of Minnesota

Total raised: $118,900Won $1,000 for 8th place on main

leaderboard

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Some great examples from 2012

Oak-Land PTA

Total raised: $7,675

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Some great examples from 2012

Spare Key - Total raised: $7,140

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Some great examples from

2012Huge Improv TheaterTotal raised: $7,140

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Connect with usFacebook.com/givemnTwitter.com/givemnYouTube.com/givemnInstagram.com/givemnBlog.givemn.org

Email: info@givemn.org

Sign up for the GiveMN NonprofitAdmin eNewsletter (The sign up linkis at the bottom of our homepage)