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Lisa Geason-Bauer, Evolution Marketing, presented information on her fleet experiences and barriers from implementing an EV into her fleet for Wisconsin Clean Cities EV Basics & Barriers webinar.
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About EM -‐ We are an environmental communications and marketing firm that offers marketing, public relations and creative design services to businesses, organizations and gov’t units. • Our clients are engaged in sustainability (local food, green technology, energy conservation, etc) or they prefer to have all of their marketing materials produced in a sustainable manner. • Evolution Marketing is managed and operated in a sustainable manner, meaning that over the last five years we have focused decision making around a number of actions that have helped our business to be leaner and greener •At Evolution Marketing we believe sustainability can only be accomplished by taking a holistic systems wide approach to management of the business. Since 2008 we have taken steps and completed initiatives within nine areas of sustainability: water, waste, energy, climate change, supply chain, governance, workforce, community and transportation.
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217,686 Plug in Vehicles sold in the US (from Dec 2010 to the end of May 2014), vehicle count based on EDTA count of US sales of 211,097 plug in vehicles (BEH, PHEVs, EREV’s) Total US charging staOons = 8, 301
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* Over the last 2 years we have parOcipated in several different educaOonal programs, acOviOes showcasing our vehicle (everything from the Oconomowoc Chamber of Commerce Harvest Fest to the 2012 Odyssey Event above) * This means that my staff needs to understand how the car works and be able to communicate abut our experiences with it in a clear and concise manner. *This also means that we have had to deal with a fair number of folks who are uneducated about EV’s, carbon foot prints, etc…. We have an EV binder that contains informaOon about our experiences with our Leaf, so that if someone wants to know they can read the binder, visit the links etc…. * Our website has an ongoing case study about our experiences related to this vehicle, we recommend that before you purchase any vehicle you actually do an analysis of how you currently use your vehicle and how you plan to use the new vehicle. An EV is not for everyone!!
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*If I had a quarter for every Ome someone in the public thought that we worked for Nissan, I would be a millionaire!! *Since EvoluOon MarkeOng is an environmental markeOng and communicaOons firm who works with lots of environmental not for profits, as well as within the sustainable business world we are asked to adend many events/fairs & conferences. *When the public learns that we do not work for Nissan the quesOons really come out about the car. The picture above was taken in Dec. 2012 at the WI Sustainable Business Council Annual Conference held at American Family in Madison. The sign in the window of the vehicle was put up to direct the employees at Corp. HQ’s to the EvoluOon MarkeOng booth inside if they had quesOons etc….
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*We encourage folks to think about how they drive. What does your carbon foot print look like for your business? Are your customers concerned about your businesses or organizaOons CO2 foot print? Do they want products that can be cerOfied carbon neutral? Do you have a sales team that is driving all over the state of WI? Or are your deliveries all local? What type of vehicles do you have now? What are you paying per month? Really dig into how your business manages transportaOon issues. There are so many more opOons today, more so then probably ever before due to technology. We also encourage business folks to really think about what there customers are demanding/expecOng and where there market is moving in the future. At EvoluOon MarkeOng we did a carbon foot print analysis back in 2009/2010 to see where carbon was an issue. You are not going to know unOl you start track your energy use etc….we figured out that over 90% of the carbon in our system was from the vehicle(s) that we used to drive to meet clients. So invesOng in a zero emission vehicle made sense to our business. Picture above: The photo above was taken at the Waukesha County Green Team
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Over the last 2 years we have given many rides to clients and their staff as well as to total strangers who showed up at an event and wanted to learn more about the vehicle. I know that the EvoluOon MarkeOng Leaf has inspired at least 3 people to purchase Volts and 1 business owner to get a Ford C-‐Max Energi PHEV. Mind you these are the people who have told me that!
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• Last week I was asked to adend the grand opening of the new Outpost Foods store in Mequon WI, and present a talk on EV charging staOons/EV’s and trends in consumer behavior. The photo above is a picture of my EV next to the new Charge Point Charging staOon. Many of my colleagues within the sustainability world (i.e. sustainability managers, directors etc…) are receiving feedback from their customers who want EV charging staOons. Before this store was built I was approached by the Sustainability Manager at Outpost about different charging opOons for there store. I have spoken to many folks in the green building world as well as the construcOon industry that have customers who are interested in learning about EV charging staOons and what type of staOon would make the most sense for them.
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