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Review Lecture 1.2 Assignments:
Visit the website of TATA Motors and research on different automobiles that they produce.
Research based assignment: Analyze the Ullens School HSEB Program using 4Ps, 4Cs and SIVA Model.
Lecture Review: 4Ps, 4Cs, SIVA Model, the importance of value
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Marketing
Marketing is the process of researching into and identifying consumer needs, and applying appropriate
Price, Product, Place and Promotion strategies to satisfy those needs profitably.
(Integrated Marketing Mix)
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Evolution of Marketing Self Sufficient Existence Era
Barter and Exchange Oriented Era
Trade Era Development of Money
Production Orientation Era
Sales Orientation Era
Marketing Company/Orientation Era Relationship Marketing Orientation
Social/Mobile Marketing Era
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Evolution of Money Commodity Money Metallic Money Paper Money Digital Money
(Modern Digital Era – Post 1990s)