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This presentation formed part of the HEA workshop on Professional Presences For Academics. The focus was on strategies that academics could use to add content to their blogs and social sites, increase the reach of their reseach, gain publicity and benefit from the wider possibilities afforded through social media.
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Examples Of Online Promotion For Academics
Thomas Lancaster
Promotional Opportunities
Online Promotion Is Multi-Levelled
http://blogs.bcu.ac.uk/ctn/is-2-million-enough/
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Relationship Building
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Showcase Your Research Visually
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Make The Research Available
http://www.slideshare.net/suebeckingham
Maximum Research Visibility
Advertise widely using different promotional networks
Drip out selective content to blogs and across networks
Promote using other people’s (reusable) content if appropriate
Create short interview style videos to announce the upcoming talk
Before The Talk Or Publication
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http://thomaslancaster.co.uk/blog/the-wider-implications-of-contract-cheating
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http://www.contractcheating.com/outsourcing-assignments-exposing-the-threat-posed-by-contract-cheating-to-the-computing-industry-wolverhampton-24-april-2013
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http://thomaslancaster.co.uk/blog/developing-your-digital-presence-for-academics
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Encourage Tweets
Designated Hashtag
Use Storify to create a record of the event
Useful for follow on content
Take photos, video footage and audio recordings for future reuse
During The Session
13http://storify.com/DrLancaster/hea-computing-placements
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Use SlideShare to make the slides available
Promote the availability of the SlideShare resources
Embed the SlideShare presentation on appropriate sites, such as your blog
Turn the slides into screencapture videos hosted by YouTube and embedded in the blog
Can use http://screencast-o-matic.com
Turn the slides into Prezi presentations
Write short, popular interest, blog articles to bring the research to a wider audience
Post Session Publicity
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http://thomaslancaster.co.uk/blog/using-professional-online-presences-to-enhance-computing-student-employability
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http://prezi.com/8rtzqj2to4od/professional-presences-of-thomas-lancaster
The Value Of Blogging
Made 26 articles available through UCL’s Open Access Repository
Wrote a blog post about each paper and tweeted about each paper
Posts went beyond paper content
Papers went from 1 to 2 downloads to 70 downloads within 24 hours
Melissa Terras
http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it
Today’s Multi-Purpose Content
Reuse
The materials have been created so that they can be reused in different talks
Several slides (mainly visual) have been repurposed from other sources
The change is in the manner of presentation
Images have been captured directly to reuse work already completed
Quickly incorporated using FastStone Capture
The slides will be distributed through the HEA and through SlideShare
Today’s Strategy
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Slides deliberately contain both text and images
Although some sources on presentation skills suggest that images should be dominant, this is of limited use when viewing the electronic version of the presentation
The slides do (unavoidably) contain direct and indirect examples of self-promotion
The slides include direct hyperlinks so that these become “clickable” within SlideShare
Slide Format
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Direct – post the SlideShare
Post short videos based on the content
Review individual slides for textual content
Review the Twitter feed (#heaprofpres) for examples of the main areas found to be interesting by delegates
(“5 Professional Presence Sites That Computing Academics Should Be Using Right Now”)
Future Post Ideas
Upcoming Strategies
Develop content to suit different levels of audiences
High quality content for your own blog and sites
Content focused towards the needs of different stakeholders for other sites, but this can also include self-publicity
Content doesn’t need to be time consuming, and it can be visual and creative
Content should demonstrate your wider interests and expertise
Continued Content
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http://blogs.heacademy.ac.uk/stem/2012/05/25/why-arent-we-winning-the-contract-cheating-battle
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http://thomaslancaster.co.uk/blog/my-professional-linkedin-network-visualised
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http://thomaslancaster.co.uk/blog/a-quick-way-to-jazz-up-presentations-with-word-clouds
Continue to develop personal branding
Work on individual formats (branding) for PowerPoint slides, including professional presence links
Develop podcasts for audio content
Explore possibilities for publicity through MOOCs
Produce a “book”
Future Plans
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Discussion Time
