Executive Management Program in

Sales and Marketing Batch 02

IIM LUCKNOW

Ver 1.1

• Broad Contours

• Unique Features of Program

• Who Should Attend

• About IIML

• Program Architecture

• Certificate

• NIIT Imperia Edge

• Fees

• Detailed Program Contents

CONTENTS

Program Directors: Renowned Faculty from IIM Lucknow, Noida Campus

Duration : 1 Year

Eligibility : Graduation in any discipline with 50% marks (Aggregate) and 2

years of Experience as on 1st July 2013

Schedule : Friday, 6:30 PM to 9:30 PM

Program Fee : Rs. 1,66,000/- inclusive of all taxes

Broad Contours

• Exclusively designed for professionals with minimum two year of work experience in the area of sales and marketing

• Professionals in the areas of Sales/ Marketing/ Operations/ Customer Relations/ Marketing Analyst of small, medium and large enterprises

• Professionals who do not have formal management education

• Professionals looking for a rigorous management program from a reputed management institute

• Executives who are assuming Sales and Marketing responsibilities for the first time

Who should attend?

• Specially designed course for professionals to groom their corporate career in Sales and Marketing Unique Program

• Designed with a mix of experience sharing, real life case discussions, assignments and industry/research based projects besides the lectures in class

Pedagogy

• Opportunity to Network and Learn from the best in the corporate world Peer Learning

• 6 days Campus Visit, 4 days at the start of the Program and 2 days towards the end of the program Campus Visit

• Certificate of Successful Completion from IIM Lucknow Certification

Unique Features

• Greater insights in Sales and Marketing

• Ability to create greater value for their organization

• Knowledge of Best Practices across industries

• Development of individual as a better Manager with effective and time bound decision making capabilities

Benefits of Program

• IIML is one of the most reputed business schools in Asia

• IIML was established by Government of India in 1984

• IIML was the first IIM to start an additional campus in the country at Noida in 2005 Exclusively for Executive Education

• IIML Alumni includes prominent entrepreneurs and business executives like: – Manoj Tandon (Director, CSC)

– Sanjay Thapar (President, North and East India, Ogilvy and Mather)

– Bharat Rao (Vice President, Barclays Capital, New York)

– Sabita Prakash (Group Leader- Asian fixed income investment team, Fidelity International)

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ABOUT IIM LUCKNOW

Prof. Rajeev Kumra (Associate Professor- Marketing)

Qualifications: Ph.D, MBA Research Areas: Customer relationship strategies Current Consulting Interests: Customer switching behaviour, and sales force evaluation Current Consulting Interests: Selling skills, distribution design and audits, after sales and value added services, customer satisfaction and relationships, and market feasibility

PROGRAM DIRECTOR PROFILE*

* For EPBM01

4 Days Campus Visit at the Start of the Program

Teaching on Platform

2 Days Campus Visit towards the end of the Program

Certification from IIML

IIML MDP Alumni Status

PROGRAM ARCHITECTURE

• Sales Management – Core Offerings 1. Consumer Need and Leveraging

value 2. Personality Profiling 3. Selling Skills for Retail customers 4. Negotiation and Science of

Influence

Elective Offerings 1. Sales Force Management 2. Distribution Management 3. Rural Marketing in Indian Context 4. Sales Promotion 5. Relationship Selling Skills for B2B

Customers

• Marketing Management –

Core Offerings

1. Fundamentals of Marketing Management

2. Segmentation, Targeting and Positioning

3. Consumer Insights and Behavior

4. Basics of Marketing Research

5. Basics of Service Marketing

Elective Offerings

1. Branding and Product Management

2. Advertising and Marketing Communication

3. Business to Business and Industrial Marketing

4. Pricing Strategies

5. Retail Marketing : Modern Retail Strategies

6. Digital-marketing

7. Search Engine Optimization ( SEO)

8. Social Media Marketing (SMM)

9. Customer Relationship Management

Topics to be Covered

Course Material • Case Studies, Handouts etc will be shared by Institute • PPTs will be uploaded on students portal after every

session

Attendance Criteria for Successful Completion of the program • Minimum 80% Attendance in the entire program

Exams • 3 Exams will be conducted during the course of

program within 3-4 months interval • Consolidated grade will be issued based on the

performance in all the 3 Exams.

Course Material, Attendance & Exams

• For Successful Completion: – Meet the minimum attendance criteria

– Secure more than 50% in the comprehensive evaluation (exams, class participation and project work)

• For Certificate of Participation: – Meet the minimum attendance criteria

– Less than 50% in Comprehensive evaluation

• Those who fail to meet attendance criteria will receive NO certificate

Certification Criteria

Sample Certificate- Front

Sample Certificate- Back

Front Page Back Page

Sample Transcript

1st CAMPUS VISIT PICTURE

CAMPUS PICTURES

About NIIT Imperia

• Technology: – Inbuilt Redundancies – Infrastructure to reduce breakdown (Extended C-Band)

• Student Facilities – Transit: when travelling to other cities – Transfer: permanent change in location to other city – Recorded Lecture: when absent in a session

• Students Services – Students Services Portal – Learning Management System – Collaborative Environment

• Availability of Trained professional to address queries between 9 AM to 9 PM, 365 days

• Continuous Communication – Mails – Phone Calls – SMS

• Facility to pay fees in Installments

NIIT IMEPRIA EDGE

• Polycom Intelligent Enterprise Award for Synchronous Learning Technology, 2009

• “Best Training Institute for Working Professionals”, World Education Summit, 15 July 2011.

• “Outstanding Blended Course” for Post Graduate Diploma in International Business Strategy, World Education Congress, 29th June 2012.

• “Outstanding Student Support Services”, Asian Learning Leadership Awards, 25th September 2012

AWARDS AND ACCOLADES

Program Fee: Rs. 1,66,000/- inclusive of all Taxes

• The fee can be paid by cash, cheque or DD drawn in favor of “NIIT Ltd. Imperia Collection Account”

• The fee can be paid in installments as given below:

Installment Schedule

Application Fee

(Non Refundable)**

Initial Amount*

Registration Fee *

I* II* III*

Month Sep, 2013 Nov, 2013 Jan, 2014

Amount Rs. 1124/- Rs.

10,000/- Rs. 66400/- Rs. 33200/- Rs. 33200/- Rs. 33200/-

FEES PAYMENT SCHEDULE

* Inclusive of service tax **Application Fee is non- refundable

# Candidate once selected by Institute, the initial amount will be NON- REFUNDABLE. If candidate is Not selected by Institute, initial amount will be refunded in 30 days from result declaration

*It is suggested that applicants complete the admission/ registration formalities as soon as possible within the announced timelines as we may be compelled to allot the seats on ‘first come first serve’ basis due to limited availability of seats.

43 classrooms across 24 cities in India Direct one-to-one interaction is ensured through

individual ICT systems for each student: High-performance PCs Webcam Audio system and microphone at each

workstation, connected directly to faculty at institutes

Classroom interactions & ambience are facilitated by clusters of student-stations and camera & projection systems that span the full classroom.

Learning Management System (LMS): • program-specific notices • online submission of assignments • reminder services • online testing • student records

STUDIO VIEW

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CLASSROOM VIEW

NIIT IMPERIA-TECHNOLOGY EDGE

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REPLICATION OF LIVE CLASSROOM

Full features of face-to-face teaching

Raised-hand-seeking-teacher's-attention

Click here to play video of NIIT Imperia

Tabulation of responses

Quizzes randomly created by the teacher

SYNCHRONOUS LEARNING

• What is Information Session? – It is a telephonic conference call arranged for

interested participants, to address their specific queries regarding the program

• Why should I attend the conference call? – To evaluate the program rigorously and in

depth before taking a final decision

• Who will host the call? – NIIT Imperia Product Management &

Academic Team would address the queries regarding the program

• How can I register for the conference call? – Register Online using the following link –

http://bit.ly/EMPSM02concall

CONFERENCE CALL/ INFORMATION SESSION

Application period • Application for the Batch will commence in April 2013 and will close in July

2013

Application forms • Application forms can be obtained from www.niitimperia.com or at local

NIIT IMPERIA Centres • Students could also apply online at www.niitimperia.com

Class would commence on or after Aug 2013

Application Foreclosure Clause: Please be aware that seats are limited at every location for this program. Therefore, 1. Applications can be foreclosed anytime (at all or some select locations) with a 7 day notice posted on the NIIT Imperia website 2. Applicants are advised to apply as early as possible to avoid rejection of their application form

HOW TO APPLY

• 1 Passport size photo affixed [Latest photo with light backdrop]

• Proof of Date of Birth [DOB Certificate / 10th Std Mark sheet]

• Proof of Graduation Completion [Provisional / Degree Certificate]

• Proof of Graduation % [Graduation Marks sheets for all years]

• Proof of Experience [Experience Certificates as supporting documents for all the jobs mentioned in the form]

• Proof of Current Employment [Letter from the HR with current date / Latest Pay slip]

All Documents should be Self Attested

DOCUMENTS REQUIRED FOR APPLICATION

For any Queries Or Doubts,

Call Us At 18002660304

(Or)

Write to imperia@niit.com

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