1. Face to Face(book): Offline Networking in an Online World Maura Neill ABR, CRS, CDPE, e-PRO, MRP, REALTOR

2. back to this? Photo credits: Communication by jfgornet on Flickr.com |good times, 1940s, scene 8 by deflam on Flickr.com Can we go from this What Happened? 3. Where Does Your Business Come From? Here? 4. Where Are You Most? Or here? Photo credit: Conversation by sepblogon Flickr.com 5. Where Do You Spend Your Time? 6. Traditional Offline Networking: Why It (Often) Fails {video} 7. Heres My Card! Why networking fails: Inherently NOT social One-sided Lacks authenticity Follow-up is forgotten 8. You + Networking What are 3 things you do RIGHT? What are 3 things youd like to fix? 9. Why F2F? 10. What Happens When We Go Offline? Photo credit: an idea Im working on about the solitude of the Internet by kylesteeddesign on Flickr.com 11. Why Face-to-Face? Face-to-face = Top of Mind = More referrals = More Leads = More closings = More money More opportunities to help people. 12. What Does Face-to-Face Cost? Dedication Creativity Supplies Time 13. Whats the ROI on Face-to-Face? 30 cherry pies for 2011s clients for Washingtons Birthday = $150 Receiving 3 in-person referrals + 2 more via email = priceless 2 tanks of gas for deliveries = $98 Photo credits: Pumping Gas by futureatlas.com / handshake isolated on business background by s_falkow on Flickr.com 14. The Usual Suspects Client Parties and Gatherings 15. Client Appreciation Parties Gets us face-to-face, in front of the most people at one time The invitation is more important than the event Big benefits, but big pitfalls, too 16. Aloha Client Party 2008 17. Aloha Client Party 2008 18. Client Appreciation Parties Benefits: All clients in one place Easy to coordinate with YOUR schedule (one date) You control the outcome Pitfalls: Too many people to be effective One date may not work for all clients Often high price tag Demographic challenges 19. Client Housewarming Parties From Seth & Alyce Dailey & The Dailey Group ~ Baltimore, MD Client gives you guest list but you control the invitations (adding those people to your mailing list) You attend as host Lender or other vendor can help sponsor 20. Pop-Bys and Drop-Ins Made popular by Brian Buffini, who advises popping by to each client quarterly A one-by-one way to connect Bring an item of value a reason for stopping by For your A+ clients Have a purpose 21. Pop-Bys and Drop-Ins Ideas for giveaways from other REALTORS: Cherry pies for Washingtons birthday Pumpkins (Halloween) Toffee (handmade by another client) for the holidays Nobu Hata Invitation (to an event, i.e., shredder day) Surprise them with the timing! 22. My Cherry Pie Pop-By Send invitation about 2 weeks before Clients must RSVP for their pie and choose a day that Ill drop by (from 2 consecutive day choices) Order the pies from local grocery store & pick up day before Most dont want the pie but appreciate the offer (saves time & money!) and still give a referral! 23. A New Twist on the Traditional 24. Tweet-Ups What is a tweet-up? A way for you to promote your business and another local business = WIN/WIN 25. Tweet-Ups Traditionally advertised via twitter and guest list is random(i.e., whoever sees it!) New twist = invite select groups of your clients/local sphere Have a hook to get people there Inviting the social media-savvy will make the host happy 26. Tweet-Ups Partner with a local business for location and to share cost Be picky about your invite list dont have to invite entire client list Be brave put the word out on Twitter/social media and attract potential clients/contacts 27. MeetUp.com 28. MeetUp.com From Brian Copeland ~ Nashville, TN Join MeetUp.com Search for MeetUps that interest you OR search for a void in those areas Join a MeetUp or start a new one Based on geography and interest 29. MeetUp.com Brians group! 30. Flash Client Parties From Chris Rix ~ Hot Springs, AR Text, email, Facebook a select group (100-ish) 1-2 days before event Guest list-exclusive Those people generate buzz & others ask to be on the list Always plan for more, but if theyre asking to get in, theyre prospects 31. Charity Events Picking a local charity gives back to your community and helps your clients do the same Two options: Pick one charity that you support year- round with multiple events Support multiple groups throughout the year with different events 32. Trick or Treat for the Troops www.trickortreatforthetroops.com 33. Hot Dogs for Homeless Dogs Annual hot dog cookout at my home Benefits local animal rescue We provide hot dogs, buns, fixings BYO: drinks, side dish to share (close friends), dogs + kids Clients bring donations from animal rescues wish list 34. Hot Dogs for Homeless Dogs 35. Pumpkins / Christmas Trees for Charity From Nobu Hata: Work with local pumpkin/Christmas tree vendor to get discounted price on items (pumpkins, wreaths, etc.) Have a drop-off event: hot chocolate, candy, etc.) one afternoon drop off unwrapped toy, pick up your wreath 36. Blood-Sucking REALTORS www.bloodsuckingrealtors.com From Leigh Brown ~ Charlotte, NC Blood drive first one at Halloween, second was for Valentines Day Benefiting local blood bank all blood donated stayed in community Include local blood-need stats 37. Other Charity Events To Get You Face-to-Face Canned food drives Clothing/coat drives Soup kitchen volunteer day What else can you think of? 38. The After-Closing Closing Gift Small gift at closing Real closing gift a few weeks later Excuse to see the home once theyve moved in Great photo op! 39. Quarterly Client Workshops 40. Quarterly Client Workshops Provide value information they can use Two topics attracts more interest (i.e., husband + wife, client + a friend, etc.) Get one of the speakers to sponsor breakfast 41. Intimate Client Dinners From Raziel Ungar ~ Burlingame, CA Quarterly or bi-annual client dinners Thoughtful seating arrangements = matchmaking for clients Small sampling of current/recent clients Prix fixe menu = more cost effective Easier follow-up 42. Attend Clients Parties/Events From Dale Chumbley ~ Vancouver, WA Dont just do the inviting! Attend clients parties and events when youre invited Youll be introduced as my REALTOR and make new connections 43. WRITE IT: Two local businesses you can approach TODAY to co-host a tweet-up Two local charities you can support in 2012 with a client event 44. Harnessing Your Online Power 45. Where Is Your Facebook Presence? Your personal profile what does it look like? Your Facebook Business Page: Do you have one? Do you use it effectively? Do you need one? Where do you spend the most time and get the most response? 46. Julie Beall Put This On Facebook 1,000 pairs of shoes donatedand delivered 47. Harvesting Facebook for Client Information Birthdays & Anniversaries 48. Letting Facebook Do the Work For You From Raziel Ungar ~ Burlingame, CA Clients hobbies, interests What you see on Facebook + how well youve gotten to know them Sharing articles, books, points of interest An excuse to get in touch 49. Redefining Face-to-Face 50. Skype Your New Best Friend Skype for client consultation Skype for closings Introducing your clients to Skype providing value! 51. The Birthday Video 52. http://facebook.com/about/groups 53. The Introduction Video Via Leigh Brown Charlotte, NC 54. The Personal Contract-to-Closing Facebook Group Secret Facebook group for you and your client Post video messages and reminders every step of the way Better than a phone call because they can replay Great with more than one person in the transaction they each get the same message 55. Other Face-to-Face via Video Tours of properties for a client via Skype or Facetime Presenting an offer or counteroffer Regular communication with a needy client Responding to an online lead 56. Q & A 57. Connect: about.me/MauraNeill Connect With Me