Facebook Updates & Best Practices

Sean Rose - Vice President, Marketing

Session Overview

Part 1: What’s New - Updated Page Layout

Part 2: What’s Evolving - Page Posts

Part 3: Insights & Advertising

Part 4: How Demosphere Can Help!

Demosphere Knows Youth Sports!

1,300+ customers.

23+ years of experience.

8+ years of experience personally.

Your Facebook Presence…

When thinking about your Facebook presence today…

…it’s there…but that’s it.

…things aren’t updated consistently.

…we’re not sure what to post.

Facebook Presence In The Future…

When thinking about Facebook presence…

…we produce engaging posts.

…we generate new members.

…we are fostering a valuable communication channel.

Page Layout

A Closer Look

One column feed

Left column - map, phone, website, hours, likes, info, apps, photos, videos, reviews.

Rearrange in future.

Category —> Local Business —> Sports

Who Has Access?

Admin & Editor most popular !

Moderator can only comment.

Consider Buffer for Sharing!

Time Your Posts!

Page PostsPICTURE

Relevant

Succinct

Link

Call to action

Question?

Register?

LIKE?

Get Reviews!

Facebook Insights

Post Insights

When Are Fans Online?

Other Insights

External referrers.

Page & Tab Visits

Photos, etc.

Pages To Watch

See how others are performing.

See popular posts in Insights!

Steal good ideas :)

Consider Advertising

AdvertisingOrganic Reach is Falling

More News Feed competition

More people & more friends

More sharing (via mobile)

More liked pages (Typical user liked 50% more pages in last year)

Average user could see 1,500 updates from friends, family & Pages each time they sign on. Facebook picks about 300 based on an algorithm engineered for maximum relevance to them.

Promoted Posts

Promote Existing Posts

Share with your audience & their friends.

Facebook controls. Can’t be specific.

Other Ads

Options …

The actual ads…

Size them appropriately.

Create compelling text.

Set realistic budgets.

Additional Resources

facebook.com/help

FAQs about the new pages

facebook.com/business/

canva.com - easily create cover images.

Demosphere Can Help!

Professional, integrated design

Link to Facebook

Embed Facebook Widget

Easy-to-use interface

Ultimate flexibility

Peace of mind

Bonuses

Recommendations & Best Practices based on 23+ years of experience

Best-in-class Support + Learning Tools

Positioned on the cutting edge.

Investment

$500/$1,000 Design

$500/$1,500 Annually

Wrap Up

Questions? srose@demosphere.com

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Sean Rose srose@demosphere.com