Facebook

04.-05.11.2010 Pärnu

1. Näide: soomaa.com

Võistlus :)

Tähelepanu vääriv

Lõbus...

... tõsine

Müstika...

Prominentidesära

How to

Jaga infi

Küsi nõu

Tekita küsimusi

2. Näide: Western

River Expeditions

As a 45-year-old woman on the trip put it, "You can read 'testimonials' all day long on someone's website, but that seems sugar coated to me. Facebook is loaded with real people saying real things and interacting with each other. This impressed me the most."

Enamus lisatud teateid pole mitte firma poolt vaid klientidelt

Kuidas?

http://www.westernriver.com

?

Personaliseeritud kutsed Facebooki kindlatel klienditeekonna hetkedel

1. Kohe vahetult peale päringut2. Kohe peale reserveeringut3. Enne retke algust4. Kohe peale retke lõppu

3. Näide: World

Nomads

Facebook kui müügikanal● WorldNomads müük läbi Facebooki on jõudnud

lühikese ajaga 25%- ni müügist, mis tuleb Googeli kaudu

● 38 500 Facebooki fänni

Kuidas?

„Have we invested in Facebook to build our community? yes we have, but whilst it continues to enable us to build more of an emotional connection, allows us to better understand the needs and desires of our travel community, then it will continue to be an investment well made.“

Chris Noble of WorldNomads:„It’s necessary to build an active community around your brand, being sure to tap in to what makes them tick as a group.“

http://www.feld.com/wp/archives/2010/05/the-power-of-why.html