Feeding the 500: introducing information literacy to first year business & management undergraduate students - John Pal, Anna Goatman & John Hynes

Feeding the 500: Introducing information literacy to first year business &

management undergraduate students

John Hynes (Teaching & Learning Librarian: University of Manchester Library)

Anna Goatman (Senior Lecturer in Marketing: Manchester Business School)

John Pal (Senior Lecturer in Retailing: Manchester Business School)

http://www.manchester.ac.uk/collaborate/support/priorities/

Manchester Business School

540 First year undergraduate Students

59 Nationalities

Range of educational backgrounds

A foundation for studying Management at university

Academic and study skills

Introduction to management

disciplines

Managerial and professional

skills

First year curriculum

https://www.flickr.com/photos/14167917@N07/1441618013

Partnership with the Library to deliver two core courses

Academic and Career Development

Case Studies in Management

The Essay

Develop academic writing skills

Understand the role of citations and referencing

in academic writing

Learn how to build an academic argument

Know how to research and access library

resources

Do men make better managers than women?

Aca

dem

ic a

nd

Car

eer

Dev

elo

pm

ent

Aca

dem

ic a

nd

Car

eer

Dev

elo

pm

ent

Formative

essay

Assessed

essay

Full course lecture on

resources

delivered by the library

Timetabled hands-on

workshop

Delivered by teaching

assistants

Access to online

resources via VLE

developed by the library

Full course lectures

on academic writing

delivered by academic staff

Seminars on good

academic practice


Feedback

from academic staff

Drop-in clinic with

librarian

The Pitch and Proposal

Collect, analyse and interpret business data

Work independently and collectively to ensure the

delivery of business-focused outputs.

Apply, critically, tools and techniques to analyse a

business situation

Develop and justify recommendations based on appropriate research.

Assess the feasibility of opening a new hotel

Cas

e S

tud

ies

in M

anag

emen

t

Cas

e S

tud

ies

in M

anag

emen

t

Formative

Workshop

Assessed

Workshop

Full course lecture on

resources


Timetabled hands-on

workshop

Delivered by teaching

assistants

Access to online

resources via VLE


Full course lectures

on academic writing


Seminars on good

academic practice


Feedback

from academic staff

Drop-in clinic with

librarian

Unseen case

exam

7500 hits via VLE

Case S

tudie

s in M

anagem

ent

Entr

y p

oin

t to

E-e

ssentials

via

VLE

Case S

tudie

s in M

anagem

ent

(Readin

g lis

t usage)

Cas

e St

ud

ies

in M

anag

emen

t

https://www.flickr.com/photos/benchilada/5124073078/

http://www.morguefile.com/archive/display/665124http://www.morguefile.com/archive/display/665124

Online resources (My Learning Essentials)

Introductory session

Workshops

Learning through research - MBSAcademic and career development

https://www.flickr.com/photos/scoobymoo/22565509/

Feeding the 500: notes from a survivor

“Do men make better managers than women?”

"David Moyes MUFC 2013" by Jon Candy from Cardiff, Wales - DSC05469Uploaded by Dudek1337. Licensed under CC BY-SA 2.0 via Wikimedia Commons -http://commons.wikimedia.org/wiki/File:David_Moyes_MUFC_2013.jpg#mediaviewer/File:David_Moyes_MUFC_2013.jpg

"David Brent 111" by The Office (UK TV series). Via Wikipedia -http://en.wikipedia.org/wiki/File:David_Brent_111.jpg#mediaviewer/File:David_Brent_111.jpg

"Genève Indoors 2014 - 20140114 - Roy Hodgson" by Clément Bucco-Lechat - Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons -http://commons.wikimedia.org/wiki/File:Gen%C3%A8ve_Indoors_2014_-_20140114_-_Roy_Hodgson.jpg#mediaviewer/File:Gen%C3%A8ve_Indoors_2014_-_20140114_-_Roy_Hodgson.jpg

Survey results

Preferred Learning

Mode

Which of the following modes of learning do you prefer?

Base Size: All students 302

The majority of students prefer a mixed method of

learning, with purely online based learning the least

preferred method.

8%

19%

73%

Online

Lecture

Mixed

Which of the following modes of learning do you prefer?

Base Size: UK students (124) International students (178)

8

24

67

7

21

77

0

10

20

30

40

50

60

70

80

90

100

Online Lecture-based Mixture of both

UK Students International Students

%

When we split this by international students and UK students

we see similar results with both groups preferring a mixed

method – an opinion favoured slightly more strongly amongst

our international students.

Why do students prefer a mixture of online and lecture modes of

learning?


Why do students prefer a mixture of online and lecture modes of learning?

Base Size: All students who prefer mixture of online and lectures (221)

Spontaneous mention of… %

Having a variety of learning modes makes learning more interesting 10%

Online resources enable me to study in my own time / pace 10%

Lectures allow me to ask questions about things I don’t understand 10%

They provide different information 8%

People have different learning styles 8%

I like the opportunity to work independently 7%

A combination of online learning and lectures reinforces the information 7%

Lectures provide extra depth 5%

The Lecture


78

89 92 90

7988 89 89

0102030405060708090

100

Delivered in aneffective manner and

held my attention

Aims were clear Relevant to myprogramme

Useful and willbenefit my studies


Total Agree (strongly agree and agree)

We see very high scores amongst both UK and International

students for the lecture.

Online Resources


77

91 90 9285

93 90 93

0

10

20

30

40

50

60

70

80

90

100

Delivered in aneffective manner and

held my attention

Aims were clear Relevant to myprogramme

Useful and willbenefit my studies

UK Students


With the online resources seeing similar results.

Overall Learning

Experience


77 7988

9389 89 93 94

0102030405060708090

100

Good learningexperience

I have been encouragedto develop my skills

which will be useful formy future career

Relevant to myprogramme

Useful and will benefitmy studies



Our UK students are less likely to feel it was a good learning

experience, and that it would be helpful for their future,

however the scores are still high.

What are the best aspects of this learning experience?


Showed me where to find information and resources

12

clear / easy to use 12

Helped me with my essay writing

7

Study at my own pace / in my own time

6

Interactive 6


Students are spontaneously mentioning they liked the fact the

showed them where to find information and how to search for it.

12% of our sample also spontaneously mentioned how easy to

use the online resources were and how clear the whole

programme was.

How could this learning process be improved?


Group / peer learning / seminar

3

Audio to go alongside online resources

4

Too slow 3

More examples 2


Most respondents didn’t think that the service needed

improving, however this is a common answer for this type of

question as you are requiring the students to think of an actual

suggestion rather than simply asking them if they think the

service should be improved or not.

Our courses wouldn’t be half as good without the input from the library, and student engagement with library resources wouldn’t be half as good if they weren’t integrated into academic courses.

Education

Feeding the 500: introducing information literacy to first year business & management undergraduate students - John Pal, Anna Goatman & John Hynes