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Innovations in Business and Funding Models
Innovations in Business and Funding Models
Innovations in Business and Funding Models
Entirely unproven ideas about navigating the as yet ill-defined and esoteric educational games market
Innovations in Business and Funding Models
Entirely unproven ideas about navigating the as yet ill-defined and esoteric educational games market
Birth
Rise
Fall
Intermission
Rebirth
Rebirth
The market didn’t get the memo
Digital Opportunity
Digital Opportunity
Digital Opportunity
Digital Opportunity
Digital Opportunity
Insert Shameless Plug Here
Caveat
2004 2006 2008 2010
3AM ideas
Back-of-the-napkinbusiness plans
Barriers
Barriers
Making good educational games is hard
Barriers
Education publishers don’t publish games and game publishers don’t publish educational content
Barriers
Education publishers don’t publish games and game publishers don’t publish educational content
Barriers
Barriers
“Who’s the real hero?” Mitch Hedberg
“My belt holds up my pants…”
“But my pants have loops that hold up my belt…”
Barriers
“Who’s the real hero?” Mitch Hedberg
GAMES
TRADITIONAL CURRICULA
Barriers
A small number of large players control the key access points
Barriers
Barriers
Product Dev
Sales
Barriers
Barriers
Publishers want turnkey solutions that cover large swaths of content
Barriers
The purchaser and the consumer are separate
Barriers
KDMs Teachers Students
Game Literacy
PurchasingPower
Barriers
Budgets are tight
Barriers
The modern market is noisy and decentralized
Barriers
Flash games are free…right?
Barriers
Elementary math and reading dominate
Demand
Demand
Free games are used
Demand
980,000
1,970,000 225,000
total plays
plays / month
Demand
Game-Enhanced Science 1,300 STUDENTS
Demand
Game-Enhanced Science 1,300 STUDENTS
Demand
Pain Point: ENGAGEMENT
Demand
Pain Point: PERFORMANCE
Demand
Pain Point: ENROLLMENT & COURSE COMPLETION
Demand
Pain Point: PRODUCTIVITY
Demand
Pain Point: GIFTING
Innovation
Innovation
Innovation
Innovation
3 10 50 100#Seats
500 1000 5000
Sales
Innovation
Innovation
Innovation
Partners, partners, partners, partners, partners, partners, partners, partners, partners.
Electron Business Model
Electron Business Model
Virtual schools Textbooks publishers Online curriculum vendors Online learning media aggregators Online educational resource providers Social networks for teachers & students
App marketplaces Casual game portals
Social networks for kids Family-oriented education portals
School
Home
Electron Business Model
Mission Statement
WHY
To make education more interactive and meaningful, and to inspire learners
HOW
By developing custom gameplay mechanics to teach specific learning objectives
WHAT
High quality educational games
