film Pirates of the Caribbean: At World's End It is an American fantasy swashbuckler film

Codes and Conventions High production values Younger target audience although significant older appeal Wide/saturated distribution (normally by an American Studio e.g. Warners or Disney). Mainstreamers

and Aspirers Dedicated, sometimes obsessive fan base Convergence and Synergy – computer games, merchandising, forums and blogs, fan sites… Emotive, often ‘romanticised’ narratives Hyper real, idealised representations Saturated primary colours High key lighting Significant CGI and FX e.g. green screen technology Aspirational, escapist characters, often undertaking a quest Occasional political narrative themes only understood by an older target audience with significant

cultural capital (e.g. about minority groups) Reputation for being ideologically traditional e.g. Disney ‘teaching’ gender roles to young target

audiences Positive narrative outcomes (happy endings) Simplistic, linear narrative (e.g. a Hobbit travels across middle earth encountering danger) Propps character roles can often apply Iconography includes magic, mystical creatures e.g. Elves and Fairies Often set in the past (King Arthur) or in an imagined time High production value costume design Exhibited mainly in multiplex cinemas Escapism as key audience appeal

The dark knight rises British American epic superhero movie Codes and conventions Explosions SFX Good vs evil Male protagonist

Avengers is a superhero film action film Codes and conventions SFX Explosions Good vs Evil Protagonists

Norbit is an American romantic comedy film Codes and conventions Relatable main characters Happy ending Themes locations

TV Fresh prince of bel air Codes and conventions American sitcom Comedy Main characters

Waterloo road is a British television drama series Codes and conventions Set in a school Characters with built up story lines Narrative themes Structure and format

Eastenders is a British soap opera Codes and conventions Realistic Real setting Characters with built up story lines Narrative themes Structure and format

The only way is Essex reality TV show Codes and conventions Real life people not actors Real situations Unscripted Potential for conflict Audience interactive Factual entertainment