TAC Advertising PitchTAC = Theoretical Advertising Company

Effectiveness of ads versus the percentage targeted

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(0% = blanket advertising, 100% = purely individualized targeted ad)

Future trends

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Current5 years10 years

Specifically targeted billboards based on interest

Image as seen by someone with the “Health1” tag

Image as seen by someone with the “Cola” tag

Most advanced exposure algorithms

We have partnered with IPP ResearchMost advanced popularity/exposure

algorithmCounts both exposure and popularity

Section of IPP patented formulae

Sales percentages of personally priced articles of clothing

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Sales IncreaseProfit Lost on Initial ProductOverall Increased Profit

Movie and Media Partnership

Able to replace or insert ads into older media

Subtlety Partnership with restaurants – lighting

based on logo colors

Enhanced Tracking Largest tracking database – RBT Various sources

Partner storesLicense plateLand deeds Online presence mining

○ Multi website tracking w/ connection analysis