Evaluation of our recipe cards-

I used my design skills by using Photoshop. I used this software to design our recipe cards, I could apply my design skills to appeal to our audience by using interesting fonts that looked fun and eye catching to attract the audience to our cards. I also used a simple font for the main listing of the recipe, I chose these specific fonts as I wanted the cards to look clean, simple and easy to read as they were aimed at a certain audience, a group of people who were either beginning to learn how to cook, such as students or at people with hectic or busy lifestyles that wanted quick easy meals.

Fonts

Layout I designed the layout of the cards on Photoshop, making it my main aim that it looked clear and well spaced out. I tried to make the cards look clean and structured with minimal clutter. I kept the photo’s very uniform and in straight lines with borders, as well as keeping important information such as cooking, prep and serving size also in certain places, I made sure every card was consistently the same regarding the photo’s, layout of the text and layout of the design such as the coffee stains and shapes. The layout is very organised however it is also slightly quirky because of the different shape borders and styles of the shapes.

Colour Scheme

We designed the colour scheme together, as we both agreed that, after looking at the vegsoc website that the website colours would work well on the cards, as they would make a clear link back to the website and the logo of the vegetarian society. The colours of the logo were also clean and simple and worked well on the white background, similarly to the website we chose to use and off white colour for the background of the cards to make them more interesting and less bright. The pictures as they are all very colourful brighten up our colour scheme and give it more variety.

Recipe Selection

The selection of recipe cards we used link back to our audience, we chose them purely because we wanted to incorporate simple dishes but still have variety for people, so they would appeal to a broader audience. We also chose some dishes from different continents around the world such as the salads and pasta styles. All our recipes are completely vegetarian and all vary, we included a variety of food genres from snacks such as the peppers which could also be used as a side dish and the mozzarella and tomato ciabatta to mains such as tomato and basil pasta and rice and bean enchiladas as well as lunch time options such as vegetarian club and the South western style salad. Our recipes were all sourced from www.bbcgoodfood.com

Copy and Images that demonstrate this;

Our images are line up straight and are all symmetrical and consistent on each slide.

The recipe is also consistent on each slide as it always consists of 3 steps and is always evenly spaced, because I wanted the layout to look clean and simple.

I used shapes such as coffee stains, that I feel work well. However if I was to redesign these recipe cards I would change the consistency of where the stains have been placed to make it look more realistic and less uniform.

I also used an off white background so the white wasn’t too harsh and bright.

I used the vegetarian logo on both sides of the recipe card, which worked well as it helped tie in the colour scheme.

I added quirky touches such as the shapes used as borders around the title of the food, as well as the helpful tip box, or even facts including alliteration to make the front of the recipe card more interesting to read and fun.

I also included the prep, cook and serving amount in a different colour to stand out.