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GROUP MEMBERS
Joey LauLee Fei SyenOng Jie EnSii Siaw HuaTay Siew WenVun Tze LinWong Mei Xin
History of Bak Kut Teh• Is a herbal soup dish consists of meaty
pork ribs simmered in a complex broth of herbs and spices for hours.
• The name Bak Kut Teh means “meat bone tea”in Hokkien.
• It was claimed that a Chinese sinseh developed the dish in the 1930s.
• Bak Kut Teh was developed into two different style which is the Hokkien style and Teochew style.
• The differences between Hokkien and Teochew version of Bak Kut Teh is the Hokkien use more dark soy sauce and thus the soup base is characteristically darker in colour.
Introduction Restaurant Seng Huat Bak Kut Teh
FOUNDED
1979
FOUNDER
Mr. Lee
ADDRESS
Restaurant Seng Huat Bak Kut
Teh, No. 9, Jalan Besar, 41000
Klang, Selangor Daru Ehsan,
Malaysia
IntroductionRestaurant Chuan
FOUNDED2008
FOUNDERMrs. Chuan
ADDRESSRestoran Chuan, 18, Jalan SS14/2, Subang Jaya, Selangor, Malaysia
Competitorof Seng Huat Bak Kut Teh
Restaurant Nan FengLocated approximately 1.7km away
from Seng Huat Bak Kut Teh
Klang Lek Bak Kut TehLocated 2.9km away from Seng Huat
Bak Kut Teh
Competitorof Restaurant Chuan
Restaurant Yu Kee Bak Kut TehLocated approximately 200m away
from Restaurant Chuan
Restaurant Ah Ping Bat Kut Teh Located 100m away from Restaurant
Chuan
Obstacles Faced by Both Businesses
Large capital to start business-Requires a huge sum of money
and does not guarantee profit
Big market-Bak Kut Teh restaurant are
abundant in Malaysia
Management and staffs -Carefully hire staff
Unique selling point-Tasty food, good service, comfortable
environment
Similarities Between Both Businesses
LeaderMain Product
Founder Business Operation
DifferencesBetween Both Businesses
Founded Years Generations Employees
Customer Competitor Business Hour
Which business is more commercially successful?
Seng Huat Bak Kut Teh
1. Food -Quality food with reasonable price
2. Customer- Have loyal customers
3. Experience-Full of experiences in making Bak Kut Teh as the shop is 3rd generations
4. Award-Won different kind of awards in food competition and gained repetition
RecommendationRestaurant Seng Huat Bak Kut Teh
HYGIENE ISSUE DIRTY ENVIRONMENT ISSUE
CRAMPED SPACE ISSUE
Pay more attention to hygiene problem by monitoring workers
when cleaning tables and floor.
Refurbish the restaurant as the shop look old and appear to
be dirty and unpleasant.
Expanding the shop as there will be more
spacious to add more tables and space for customers to walk.
RecommendationRestaurant Chuan
BEVERAGE ISSUE ADVERTISING ISSUE INTERIOR ARRANGEMENT ISSUE
Put more effort on the recipe of Bak Kut Teh as the
taste was not good as previous days.
Customize a new signboard and create
an official website.
Rearrange the arrangement of the
shop as it will be look tidy.
CONCLUSION
Seng Huat Bak Kut Teh in Klang is more commercially successful as compared to Restaurant Chuan in SS14, Subang Jaya.
Reasons:•Has been in business longer than Restaurant Chuan
•Has more experiences and loyal customers
•Has a higher averange of customers and quality of food