1. RESEARCH REPORT WHO IS THE THIEF? Group Members : Ng Wyn
Jane 0319440 Lee Zi Ying 0320435 Lim Yang Kang 0320538 Khoo Zer Kai
0320500 Ng Kim Wing 0319704 Muhammad Sheik Irfaan Yadun 0319353
Group/Session : Monday (9am-11am) Subject : Social Psychology
Course : Foundation In Natural And Built Environment Submission
Date : 8th June 2015 CONTENT PAGE
2. 1. Introduction 2 2. Acknowledgement 3 3. Method Used 4-6 a.
Apparatus/Materials 4 b. Setting 4 c. Procedure 4-6 d. Participants
6 4. Discussion 7-16 a. Concepts used and definitions 7-8 b.
Storyboard 9-13 c. Application of Concepts 14-18 5. References 19
6. Appendix 20-21 2
3. INTRODUCTION In this project, students are required to
demonstrate their understanding of learning throughout the semester
through these 3 components : - Social psychology conceptual video
clip - A report about the concept used - Presenting the clip to the
class In a group of 5 to 6, students are required to produce a
video clip with consist of 5 concept applied in one storyline. The
5 concepts should come from the 10 chapters that students have
learned, and students can only select 1 concepts from each
chapters. All group members must appear in the video clip. Next,
students are required to produce a report which shows how the
concepts were used in the video clip. The report should also
consists a detailed explanation of the concepts used. Lastly,
students are required to prepare a slides and presentation during
the submission date. Through this project, students will strengthen
their knowledge and understanding of social psychology concepts
through research of relevant literature and reflection. Students
will develop a collaborative approach to experience sharing,
organize and communicate skills. ACKNOWLEDGEMENT 3
4. First, we would like to acknowledge the efforts of everybody
who involved in making the final project goes smoothly. Without
their efforts, patience and knowledge for undertaking this
assignment, we would not able to complete this project
successfully, Next, we would like to thank Mr. Shankar, our Social
Psychology lecturer, for his guidance. Mr. Shankar always counsel
us when we was in need. Without him, we wouldnt have the
opportunity to gain knowledge and understanding how human behavior
were all along. Mr. Shankar clears out lots of curiosity that we
have about human social behavior. Lastly, we would like to thanks
our own groupmates for giving effort and spend time to took part in
this project. We also appreciate the help and suggestion given by
our fellow coursemate even though they are not in our groups.
Thanks for all the effort, time and contribution given by everyone
who helped out with our project. 4
5. METHOD USED A.Apparatus/Materials: 1. Filming equipment -
Camera : Sony - Tripod : To ensure the stability of camera when
recording - Macbook : To record the audio of actors - Table :
Videographer were to climb up and record the CCTV scene 2. Video
Editing Software - Imovie - Youtube 3. Props and Costume - Students
Work Set : Pencil case, note book, paper, model (paper origami),
books - Lecturer Costume : Pink Former, Sneakers, Macbook -
Lecturer Props : Project Brief Slides, Projector, Projector Screen
- Security Guard Costume : White Former, Hair band, Tie B. Settings
The 2 venue that we filmed our video is at : - Classroom Block
E4.12 - Corridor of Block E Level 4 C.Procedure 1. Discussion
Pre-discussion of the main theme our group are going to used. Plot
out a main storyline that encompass 5 most suitable social
psychology concept to be applied in our storyline. Refine the
storyline and discuss about the overall picture of the final video
clip, scene to be taken and a brief script for each scene. 5
6. 2. Role Delegation There are 3 components need to be
produced for this assignment. Thus, we divide our group into 3
smaller group of 2 according to each members skills. First group
will be in charge of the video clip, second group will take
responsibility of the report and the third group would be working
in the presentation slides. This is to avoid social facilitation in
a group of 6, as the workload of an individual can be easily
identify. As for the video clip, every members must appear in the
video. So, we delegate the most suitable role according to each of
our group members. The below table is our groups task delegation
system: Member Overall Context Video Context Khoo Zer Kai Video and
Audio Editor Security Guard Lee Zi Ying Report Writer Student
(Target Type) Lim Yang Kang Videographer Lecturer Muhammad Sheik
Irfaan Yadun Slides Writer Student (Stress Type) Ng Kim Wing Slides
Writer Student (Lazy Type) Ng Wyn Jane Report Writer Student
(Scholar Type) 3. Video Filming We record the all the scene in one
day after a detailed planning of every scene to avoid wasting time
and effort. The reason is to keep our focus and memory fresh in our
mind which help to bring up the mood and spirits of acting. Things
went smooth during our video filming as instruction given was clear
and everyone knew what are they suppose to do the day before. Some
of the scene we 6
7. acted out several times to get different angles and cut, so
that the final outcome would look much better with different views
of angle. During video filming, each members are cooperative in a
way they all give out suggestion to the actor and videographer
about the filming angles, filming technique and even the expression
of the actor. The environment and mood during video filming is
comfortable, relaxing but efficient. 4. Analysis, Tabulation and
Presentation Proper analysis and research were used in making the
report and slides. Google Doc were used to aid our report writing
where we could see each others progress. This help a lot, saves
time as we wont overlap our work and we could cross check each
other work from time to time. For the presentation, we meet up and
rehearsed a few time before the day of presentation to ensure the
flow of speech. As a conclusion, the progress of completing this
assignment is satisfying as everyone took part to accomplish the
projects together. D.Participants: All group members participated
in this project. DISCUSSION A.Concepts used and Definitions: For
this video, 7 social psychology concepts were applied and
demonstrated through the acting of each of the group members. The 7
concepts are stereotyping, group selection, perception, racism,
aggression, power of persuasion and motivation. The first concept
is stereotype. Stereotype is a thought of an individual is a member
of certain group based on characteristics. It is also an over
generalized belief 7
8. of a class of people. The characteristics involve gender,
race, national origin of the person and other factors. Individuals
may be group into positive stereotypes or negative stereotypes
based on their characteristic. The second concept that we used is
group selection. Group selection state that groups that have
altruistic members tend to survive comparing to groups that only
have selfish members that are unlikely to help others that in need.
Altruism refers to the unselfish act done by an individual for the
sake of others. Next, the third concept used is social perception.
Social Perception is defined as the study of how we perceive and
form impression or judgement of others through their appearance or
social group. Social perception is formed through observation and
understanding of existing information about an individual and
drawing out conclusions from the information available. The fourth
concept is racism. Racism refers to a negative view of one group of
people based solely on their membership in that group. It is a
specific form of prejudice, involving prejudicial attitudes or
behavior towards members of an ethnic group. The definition of race
is somewhat variable but commonly refers to an ethnic group
originating on a specific continent. The fifth concept used is
aggression. Aggression is a range of behaviours that can result in
both physical and psychological harm to one, others or objects in
the environment. There are several forms of aggression which
includes physical, verbal, mental and emotional. Aggression also
serves different purposes such as to express anger or hostility and
to compete with others. The sixth concept that is used in the video
is persuasion. Persuasion is a symbolic process in which
communicators try to convince other people to change their
attitudes or behaviors regarding an issue through the transmission
of a message in an atmosphere of free choice. 8
9. Lastly, concept of motivation is used in the video.
Motivation is what drives and inspire us to take action.There are
two types of motivation which are intrinsic motivation and
extrinsic motivation. Intrinsic motivation occurs when ones taking
a certain action for the sake of enjoyment while extrinsic
motivation occurs when ones taking certain action in response to
external pressure in order to avoid punishment or earn a specific
reward. All these concepts will be demonstrated through the video.
9
10. B. Storyboard The story is about a lecturer who enters the
classroom to brief the students a new group assignment. The story
is divided into several scenes. SCENE 1 : Lecturer walk into the
classroom Lecturer: Good morning everyone, today I want to brief
you guys about the design project 1 and it is a group work project.
Irfaan: Oh my god, it is just the first week and lecturer already
give the project. (os) Nick: I hope I can find a good teammate so I
can sit back and relax. (os) Cindy: I have to try my best to
achieve the target. (os) Jane: I want to be a scholar so I can ease
my parents burden. (os) Lecturer: So, this is the project brief and
you guys have to form your own group. SCENE 2 : Forming group Nick:
Hey, Cindy. Do you want to form a group with me? Cindy: Erm Erm
Sorry Nick, I will probably form a group with Jane. Cindy turn
around and asking Jane. Cindy: Jane, Do you have a group? Can you
form group with me? 10
11. Jane: Sure, no problem. I dont have a group mate too!
Irfaan taps Nicks shoulder and ask him a question. Irfaan: Nick, Do
you want to form a group with me? You dont have a group mate right?
Nick: Aiya, can lah, can lah SCENE 3 : Discussing with their own
group The boys group. Irfaan: Nick, I know this is my part, but I
really dont how to do it, can you teach me? Nick: Do yourself lah,
I havent done my part also, complete it yourself and dont annoy me.
The girls group. Jane: Cindy, I dont have any idea with it. Can you
teach me how to do this? Cindy: Sure, no problem. SCENE 4 : The day
before submission date. Irfaan: Nick, do you know that we have to
submit our work tomorrow, you know that right? Nick: Haiya, still
have plenty of time, I dont give a shit. Just chill and relax.
11
12. Irfaan: (face palm) Cindy and Jane have done their work.
Cindy: Yeah, finally we finish our work. Jane: Lets go home now.
Cindy: Okay, Goodbye and see you tomorrow. Jane: Goodbye! See you.
SCENE 5 : The submission day. Jane: Oh my god, Cindy where is our
work? Where is our work? Cindy: Jane relax, let us go to look
around. Jane and Cindy go to search for their model. Nick and
Irfaan present their work to the lecturer. Jane: Is that our work?
Cindy: I think so It looks so familiar with our work. Jane: Im sure
that Irfaan is the guy who stole our work, he is black and look
like a thief. Cindy: Irfaan why you steal our model. Why! Jane: Ya,
why you want to steal our work! We put a lot of effort on it!
12
13. Irfaan: Hey, I didnt! I did not steal the model. Don't
blame on me. Lecturer: Hey guys, chill dont worry. I will check the
CCTV with the security and figure out what is the problem. SCENE 6
: Lecturer brings the them to the security room. Lecturer: Sir, can
i check the recording of cctv that happen yesterday at E4.12?
Security: Sure no problem. The recording of CCTV shows that the guy
who stole the model was Nick. Jane & Cindy: Oh my god, it was
Nick! Unbelievable! Lecturer: Hey girls, let me settle this. Nick
why you want to stole their work? Nick: Sir, I am really sorry
about that. We didn't manage to finish our work on time. I am so
sorry with my attitude. Please forgive me. Lecturer: Nick, it is
ok. Make sure that you wont repeat this mistake again. I will give
you guys some extra time to finish up your work and hope you give
me a better outcome. Nick: Thank you Sir and we will do my best.
Sorry Jane and Cindy. Jane & Cindy: Its okay. We forgive you.
Jane & Cindy apology with Irfaan. Jane: Irfaan, we are so sorry
about that. We shouldn't suspect you. 13
14. Cindy: Sorry Irfaan. Irfaan: Never mind, I will forgive you
guys. At the end, Irfaan and Nick work harder to complete their
task after motivated by their lecturer. -THE END- C. Application of
Concepts Concept 1 : Stereotyping 14
15. The first concept which is stereotyping is applied in the
beginning of the story in which the 4 students group themselves
into two groups (1.05- 1.28). High capability students tend to
group with each other while low capability students forced to group
with each other. The girls classify the boys as low capability
students through their behaviors in the class, such as not paying
attention, playing phone, sleeping and others. On the other hand,
the boys classify the girls as high capability students because
they are paying attention in the class. These show that the
students have similar experience on how a good and bad students
behaved. Stereotype is used in this context based on the behavior
and attitude of the 4 students. Four of them are classified into
two groups, the high and low capability. Concept 2 : Group
Selection The second concept, group selection is applied when one
of the group member, Irfaan in the boys group ask for help from the
other member, that is nick.(1.29-2.08) At that 15
16. time, nick was doing his own research too, so he choose not
to help Irfaan because he thinks that helping doesnt bring any
beneficial to himself, moreover nick is a lazy person. On the other
hand, for the girls group, Cindy choose to help Jane when she
stucked at the process even though she have her own work in hand
that moment. In the end, the girls group are able to complete their
assignment on time. Concept 3 & 4 : Social Perception and
Racism Next, the third and fourth concept, social perception and
racism can be seen at (3.30- 4.00) where the girls saw their model
were stolen by the boys group. When they saw Nick and Irfaan in the
group, but the girls perceive that Irfaan is the stealer right away
without even a suspect that it could be the others member that
stole it. They judge Irfaan is the stealer by his race and skin
colour. The girls group perceive that stealing culture is a norm
for that particular race of group and make a conclusion that,
Irfaan must be the stealer. Concept 5 : Aggression 16
17. The fifth concept is aggression. Two forms of aggression
are shown in the video which are verbal form and physical form.
Verbal form of aggression is shown at (4.01- 4.15). Conflict
between the girls and the stealer who stole their model leads to
aggression. Aggressive words are used by the girls to express their
anger towards the stealer who stole their model which they had
spent a lot of efforts on it. Besides, the girls also show another
form of aggression which is physical aggression as she pushed the
stealers shoulder. 17
18. Concept 6 : Persuasion The sixth concept is persuasion. The
concept is applied at (4.16- 4.24) in which the lecturer bump in to
settle the fight between the girls and Irfaan. The lecturer was
trying to convince the girls to chill down and not to be over
aggressive towards Irfaan without any proper evidence that he is
the stealer. The lecturer convince the girls by giving assurance
that he will settle the problem once and for all and give them a
proper explanation. Concept 7 : Motivation 18
19. The last concept which is motivation is applied at the end
of the story (5.33- 6.02)in which the lecturer motivate the actual
stealer. The extrinsic motivation from the lecturer causes the boy
to change his bad attitude and behave well. At the end, the boys
group manage to complete their project within the extra given time.
After the incident, the boys take certain action in response to
external pressure in order to avoid punishment. 19
20. REFERENCES wiseGEEK,. (2015). What Is Social Perception?
(with pictures). Retrieved 6 June 2015, from
http://www.wisegeekhealth.com/what-is-social-perception.htm
Wps.prenhall.com,. (2015). Social Perception: How We Come to
Understand Other People. Retrieved 6 June 2015, from
http://wps.prenhall.com/hss_aronson_socpsych_6/64/16426/4205211.cw/-/4205260/ind
ex.html Cherry, K. (2015). What Is Altruism and Why Does it Exist?.
About.com Education. Retrieved 6 June 2015, from
http://psychology.about.com/od/aindex/g/what-is- altruism.htm
Cherry, K. (2015). What Is Aggression?. About.com Education.
Retrieved 6 June 2015, from
http://psychology.about.com/od/aindex/g/aggression.htm Cherry, K.
(2015). How Do Psychologists Define Persuasion?. About.com
Education. Retrieved 6 June 2015, from
http://psychology.about.com/od/socialinfluence/f/what-is-
persuasion.htm Cherry, K. (2015). What Is Motivation?. About.com
Education. Retrieved 6 June 2015, from
http://psychology.about.com/od/mindex/g/motivation-definition.htm
APPENDIX 20