Final Report for OAP

AR-Team

Evaluation criteria cheat sheetFace-to-face interview with potential customers• 8 personal interviewsMarket size• slide #5; Argentina=usd0,96M/Y, Global=usd225M/Y 60% CAGRSurvey• View reports performed to "Testing Value Proposition"; 100% of interviewed

persons recognize problems faced in reading buttons and texts Lessons learned testing the hyphotesis• Develop just a framework/basic app that could interface with an API which

specialized entities could upgrade/adapt for specific uses

• Have in mind that third parties (wholesale customers) could sell the same platform to their own affiliates (health organizations)

• Learning curve adjustments

• Several ideas picked up from potential customers are introduced in slide #4

Testing our IdeaOur Hypothesis•1) Older people face problems to read cell phone buttons and would appreciate bigger ones.•2) Older people face problems to identify the right app following the cell phone's menu. Our Approach•We have conducted 8 face-to-face interviews with potential customers and partners Our Findings•We found that the majority of 60+ people face problems with their phones when they try to use advanced functions•Some of them avoid using smartphones because they were designed for young people

Testing our IdeaCustomer Insights• Include additional health care services as alarms and information• Accessories might help some users to interact better with their

smartphones• It would be great if the phone could have a simplified interface,

bigger icons, louder sounds, bigger fonts and bigger keyboard.

Conclusions• Based on those surveys we can say that there are customers that

have problems using their smartphones and they are willing to pay for an app to improve the user experience

Adriana agreed she will paid for an application which provide the mentioned enhancements, however she would not spend more than 10USD for that.

Monica thinks that a phone's app to zoom in the icons on the screen would be a good idea.

Market assumptions

• Estimations are based on Argentina and UN stats:• Those who are 60 years old or older• People with disabilities

• The touchscreen phone market was sized using business stats for Argentina and the Global market. We also obtained the projected annual growth rates.

• We assumed conservative scenarios in both cases (for Argentina and the Global market)

Potential Market Size• Our target are people aged 60+ years old and people with disabilities

• These annual figures are based on actual population and touchscreen phones penetration (year 2012). Projected annual growth rate: 60%

• Growth rate for our customer segment is higher than the population average

4 M

1,2 M

30% could have access to

smartphones

People aged 60+ or with disabilities

Arg

entin

a

0,24 MTouchscreen

phone

Usd 960.000

USD 4

1000 M

300 M

30% could have access to smartphones

People aged 60+ or with disabilities

Glo

bal

56,3 MTouchscreen

phone

Usd 225.000.000

USD 4

Is there any business opportunity?• Customers face problems with their phones• Wide customer base, more than 57 M people• Growth rate is higher than the average rate• Mobile and smartphone market skyrocketing in the

next 5 years• Base product and adittional features could drive new

revenues streams

• We think this opportunity for the OEP is worth pursuing