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Welcome to our Presentation

Final..brand choice

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A presentation on A survey of Consumer Brand Choice

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Page 1: Final..brand choice

Welcome to our Presentation

Page 2: Final..brand choice

Brand Choice

Consumer

Page 3: Final..brand choice

Nafiz Imtiaj Fahim

Moin Sarker

Mahfuja Ferdous Munni

Mahir Ameer

Title PRESENTED BY

Nafiz Imtiaj Fahim

Page 4: Final..brand choice

Notebook

Dell HP

Lenovo

Asus

Fujits

u

Samsu

ngAcer

AppleSo

nyRaze

r

Tosh

iba

Others0%

5%

10%

15%

20%

25%

18%

21%

3%

13%

2%

6%

23%

2%3%

2%

6%

1%

Items Percentage

Dell 18%

HP 21%

Lenovo 3%

Asus 13%

Fujitsu 2%

Samsung 6%

Acer 23%

Apple 2%

Sony 3%

Razer 2%

Toshiba 6%

Others 1%

Page 5: Final..brand choice

Mobile Network Operators

32%

18%

27%

11%

3%7% 2%

GrameenphoneBanglalinkAirtelRobiCitycellTeletalkOthers

Items Percentage

Grameenphone 32%

Banglalink 18%

Airtel 27%

Robi 11%

Citycell 3%

Teletalk 7%

Others 2%

Page 6: Final..brand choice

Wimax ISP

Qubee Banglalion Ollo0%

10%

20%

30%

40%

50%

60%Qubee; 57%

Banglalion; 35%

Ollo; 8%

Items Percentage

Qubee 57%

Banglalion 35%

Ollo 8%

Page 7: Final..brand choice

Sites Preference

Facebook 70%

Twitter 6%

LinkedIn 14%

Flickr 3%

MySpace 1%

Orkut 0%

Hi5 0%

Google+ 4%

Others 2%

Facebook70%

Twitter6%

LinkedIn14%

Flickr3%

MySpace1%

Google+4%

Others2%

Social Networking

Page 8: Final..brand choice

Prothom-A

lo

Kaler-K

ontho

Jugantor

Ittefaq

Janak

antha

Inquilab

Manob-Ja

min

Jai Ja

i Din

53%

2%7% 8%

4% 3% 2% 1%

Papers Percentage

Prothom-Alo 53%

Kaler-Kontho 2%

Jugantor 7%

Ittefaq 8%

Janakantha 4%

Inquilab 3%

Manob-Jamin 2%

Jai Jai Din 1%

Others 20%

Bangla Newspapers

Page 9: Final..brand choice

Papers Percentage

The Daily Star 48%

New Age 12%

Daily Sun 4%

The Financial Express 13%

The Independent 9%

The Bangladesh Observer 3%

Others 11%

The D

aily S

tar

New Age

Daily S

un

The F

inancia

l Exp

ress

The I

ndepen

dent

The B

angla

desh O

bserve

r

Others0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

English Newspapers

Page 10: Final..brand choice

Body Soap

Lux Dove Meril Lifeboy Dettol Savlon Cosco Others0%

10%

20%

30%

40%

50%

60%

70%

Body Soap(m/ f)

femalemale

Items Percentage

Lux 66%

Dove 11%

Meril 2%

Lifeboy 2%

Dettol 6%

Savlon 2%

Cosco 7%

Others 4%

Page 11: Final..brand choice

Toothpaste

Colgate26%

Close-up37%

Sensodyne3%

Pepsodent22%

Others12%

Items Percentage

Colgate 26%

Close-up 37%

Sensodyne 3%

Pepsodent 22%

Others 12%

Page 12: Final..brand choice

Noodles

Maggi

Cocola

Mr.Noodles

Fu-W

ang

Others0%

10%

20%

30%

40%

50%

60%

70%Items Percentage

Maggi 63%

Cocola 19%

Mr.Noodles 6%

Fu-Wang 4%

Others 8%

Page 13: Final..brand choice

Soft Drinks

Coca-Cola

Pepsi

7upSp

rite

Mojo

Clemon

Fanta

Mountain Dew

Others

31%

26%

17%

2%

5%

1% 1%

6%

11%

Items Percentage

Coca-Cola 31%

Pepsi 26%

7up 17%

Sprite 2%

Mojo 5%

Clemon 1%

Fanta 1%

Mountain Dew 6%

Others 11%

Page 14: Final..brand choice

Fast Food Restaurants Chains

KFC15%

BFC20%

Nando's

7%Boomers

13%

Amer-ican

Burger10%

Pizza Hut13%

Helvetia9%

A& W14%

Fast Food RestaurantsItems Percentage

KFC 13%

BFC 17%

Nando's 6%

Boomers 11%

American Burger 9%

Pizza Hut 11%

Helvetia 8%

A& W 12%

Al Baik 6%

Others 7%

Page 15: Final..brand choice

Movie Theater

Items Percentage

Star Cineplex 72%

Balaka 13%

Modhumita 3%

Others 12%

Page 16: Final..brand choice

Conclusion

Survey of all the 12 kinds of products has ended.

Recommendation to the companies.

Page 17: Final..brand choice

Question & Answer

Page 18: Final..brand choice

Thank You