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A presentation on A survey of Consumer Brand Choice
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Welcome to our Presentation
Brand Choice
Consumer
Nafiz Imtiaj Fahim
Moin Sarker
Mahfuja Ferdous Munni
Mahir Ameer
Title PRESENTED BY
Nafiz Imtiaj Fahim
Notebook
Dell HP
Lenovo
Asus
Fujits
u
Samsu
ngAcer
AppleSo
nyRaze
r
Tosh
iba
Others0%
5%
10%
15%
20%
25%
18%
21%
3%
13%
2%
6%
23%
2%3%
2%
6%
1%
Items Percentage
Dell 18%
HP 21%
Lenovo 3%
Asus 13%
Fujitsu 2%
Samsung 6%
Acer 23%
Apple 2%
Sony 3%
Razer 2%
Toshiba 6%
Others 1%
Mobile Network Operators
32%
18%
27%
11%
3%7% 2%
GrameenphoneBanglalinkAirtelRobiCitycellTeletalkOthers
Items Percentage
Grameenphone 32%
Banglalink 18%
Airtel 27%
Robi 11%
Citycell 3%
Teletalk 7%
Others 2%
Wimax ISP
Qubee Banglalion Ollo0%
10%
20%
30%
40%
50%
60%Qubee; 57%
Banglalion; 35%
Ollo; 8%
Items Percentage
Qubee 57%
Banglalion 35%
Ollo 8%
Sites Preference
Facebook 70%
Twitter 6%
LinkedIn 14%
Flickr 3%
MySpace 1%
Orkut 0%
Hi5 0%
Google+ 4%
Others 2%
Facebook70%
Twitter6%
LinkedIn14%
Flickr3%
MySpace1%
Google+4%
Others2%
Social Networking
Prothom-A
lo
Kaler-K
ontho
Jugantor
Ittefaq
Janak
antha
Inquilab
Manob-Ja
min
Jai Ja
i Din
53%
2%7% 8%
4% 3% 2% 1%
Papers Percentage
Prothom-Alo 53%
Kaler-Kontho 2%
Jugantor 7%
Ittefaq 8%
Janakantha 4%
Inquilab 3%
Manob-Jamin 2%
Jai Jai Din 1%
Others 20%
Bangla Newspapers
Papers Percentage
The Daily Star 48%
New Age 12%
Daily Sun 4%
The Financial Express 13%
The Independent 9%
The Bangladesh Observer 3%
Others 11%
The D
aily S
tar
New Age
Daily S
un
The F
inancia
l Exp
ress
The I
ndepen
dent
The B
angla
desh O
bserve
r
Others0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
English Newspapers
Body Soap
Lux Dove Meril Lifeboy Dettol Savlon Cosco Others0%
10%
20%
30%
40%
50%
60%
70%
Body Soap(m/ f)
femalemale
Items Percentage
Lux 66%
Dove 11%
Meril 2%
Lifeboy 2%
Dettol 6%
Savlon 2%
Cosco 7%
Others 4%
Toothpaste
Colgate26%
Close-up37%
Sensodyne3%
Pepsodent22%
Others12%
Items Percentage
Colgate 26%
Close-up 37%
Sensodyne 3%
Pepsodent 22%
Others 12%
Noodles
Maggi
Cocola
Mr.Noodles
Fu-W
ang
Others0%
10%
20%
30%
40%
50%
60%
70%Items Percentage
Maggi 63%
Cocola 19%
Mr.Noodles 6%
Fu-Wang 4%
Others 8%
Soft Drinks
Coca-Cola
Pepsi
7upSp
rite
Mojo
Clemon
Fanta
Mountain Dew
Others
31%
26%
17%
2%
5%
1% 1%
6%
11%
Items Percentage
Coca-Cola 31%
Pepsi 26%
7up 17%
Sprite 2%
Mojo 5%
Clemon 1%
Fanta 1%
Mountain Dew 6%
Others 11%
Fast Food Restaurants Chains
KFC15%
BFC20%
Nando's
7%Boomers
13%
Amer-ican
Burger10%
Pizza Hut13%
Helvetia9%
A& W14%
Fast Food RestaurantsItems Percentage
KFC 13%
BFC 17%
Nando's 6%
Boomers 11%
American Burger 9%
Pizza Hut 11%
Helvetia 8%
A& W 12%
Al Baik 6%
Others 7%
Movie Theater
Items Percentage
Star Cineplex 72%
Balaka 13%
Modhumita 3%
Others 12%
Conclusion
Survey of all the 12 kinds of products has ended.
Recommendation to the companies.
Question & Answer
Thank You