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We are pleased to inform you that our team secured the FIRST PLACE at the event GROUND ZERO held by Symbiosis Institute of Management (SIOM) – Nashik.
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We are pleased to inform you that our team secured the FIRST PLACE at the event
GROUND ZERO held by Symbiosis Institute of Management (SIOM) – Nashik.
We had to Create a Product Launch Strategy for a Business-to-Business (B2B)
product CAPACITORS used in AC motors which in turn is used in Home appliances
like Refrigerator, Washing Machine and Air Conditioner.
In round 1 we had to submit a 4-page summary on the above. For the FINALS 3
teams got shortlisted viz., JBIMS, Welingkar and NDMVP's KBGT College, Nashik.
We made a presentation covering in-depth analysis of current marketplace
conditions and then moved on from there to specific goals.
Our analysis included Conceptual design via MIND MAPS, Target market via
SEGMENTATION Matrix. Other analysis included Customer v/s Consumer and
Strategy Canvas
The judge was Mr. Nagesh Nadig, Director & CFO, ESPCOS India Pvt. LTD. He
appreciated our analysis and found our presentation very refreshing and crisp.
Anuja Agarwal Ma’am s priceless ‘INTERACTIVE’ inputs and Kaustubh Sir’s unique
concepts helped us a lot.
We are happy that we were able to apply the knowledge gained by the faculties
and also contribute in getting the CHAMPIONS TROPHY for Welingkar.
(L) Nikhil Shah 9987407349
(R) Vivek Agarwal 9833885021
Business Design Batch 2010-12
@ DRISHTI ‘11 - SIOMFIRST PLACE
