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Or, how can a bunch of eggheads help schools “feed more kids”? David Conner Michigan State University FOCUS Research Goals and Methods

Focus Research Goals And Methods

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Page 1: Focus Research Goals And Methods

Or, how can a bunch of eggheads help schools “feed more kids”?

David ConnerMichigan State University

FOCUS Research Goals and Methods

Page 2: Focus Research Goals And Methods

AcknowledgementsThanks to The W. K. Kellogg Foundation for funding

for this projectLiquori and Assoc. for ongoing leadershipSt Paul Public Schools for incredible

patience, cooperation and generosity with time

Learning Lab partners Dorothy and Getachew

You, for having me!

Page 3: Focus Research Goals And Methods

Overview: Research Methods

Overall approach: participatory action research meets economics

Background researchPriority itemsResearch questionsActivitiesKey lessons learned so far

Page 4: Focus Research Goals And Methods

Research Methods?

Page 5: Focus Research Goals And Methods

Learning Lab?

Page 6: Focus Research Goals And Methods

Transforming the Food System!

Page 7: Focus Research Goals And Methods

MethodsUnique ModelCo-learningParticipatoryAction oriented

“No transformation without ambiguity and risk”

Investigate potential of “value chain” approach: strategic partnerships for long term mutual benefit

Page 8: Focus Research Goals And Methods

Background researchLay of the landWhat does the school food team consider

“local”?USDA Census of Agriculture Data: what

crops does the region grow? Specifically, for what crops is supply > demand?

Interviews with state department of agriculture, commodity groups, active participants in local food markets: What are the most prominent local foodsHow do they get to consumers?

Page 9: Focus Research Goals And Methods

BackgroundLocal/region is five-state area: MN, WI, IA, ND,

SDTwin Cities has thriving local food movement:

14 farmers markets31 CSAs

Good regional supply of:Wheat, oats, dry beansProcessing vegetables: peas, corn, beans, carrotsPork, eggs, dairy

Common local foods: apples, squash, sweet corn, peppers, tomatoes

Page 10: Focus Research Goals And Methods

Priority items-changes for SPPSMilk

Lower sugar in flavored milkProduced without rBST

BreadLocally produced (local flour)More whole grains

Fruits and vegetablesLocalFair costs/benefits for all

PoultryLocal turkey?Healthier

Page 11: Focus Research Goals And Methods

Research QuestionsAs “contract” with school team: will

responses permit desired change?As guide to interviews and data analysisWhat are current practices?What are other options?What are the tradeoffs?What has to change to make it happen?

School practices and policiesVendor products and practices Public policies

Page 12: Focus Research Goals And Methods

ActivitiesInterviews Current and prospective suppliersMN School Buying ClubCommodity group

School data analysisHistorical purchase data: prices, quantitiesDelivery routes

Hypothesis formation and testing

Page 13: Focus Research Goals And Methods

Lessons: “A shrink, an economist and a big travel budget…”“School Food 101” is complicated

Learning curve for usValue of us teaching SF101 to vendors“Legwork” is time consuming, necessary –

how to expedite for future pilot schools?Different relationships, different value?

Produce: two way to three wayMilk: cooperatives versus spot purchasesPoultry: vertically integratedFlour: undifferentiated, interchangeable

Page 14: Focus Research Goals And Methods

More to come…Hypothesis: do closer relationships and

better communication along supply chain result in increased value for customer?

If so, how do we foster these within constraints of school food service time and budget?RFP?Bid specs?Meetings with farmers?Other?

Page 15: Focus Research Goals And Methods

Stay Tuned!

Page 16: Focus Research Goals And Methods

Thank you!David S. Conner, Ph.D.C.S. Mott Group for Sustainable Food SystemsDepartment of CARRS309 Natural Resources BldgMichigan State UniversityEast Lansing MI 48823Voice: 517-353-1914Fax: 517 353-3834Email: [email protected]://www.mottgroup.msu.edu