The masthead design of really stands out from other music magazine headlines and is recognisable; allowing the reader to instantly distinguish the publication from others. This particular headline is extremely effective in representing the genre of rock and heavy metal music as it is effortlessly cool and grungy. Through using the distinctive contemporary and up-to-date typeface (on the front cover, double page spread and contents page), Kerrang maintains a symbiotic link throughout. The font in the masthead is given a dishevelled torn facade adding to the harsh sound of rock music. The headline also appears to be shattered like glass. When the phrase ‘shattered’ is brought up it can have many different notions; it could show to the reader that the publication can never be fixed into what society believes to be perfect (essentially it will never be the same as any other type of music magazine just to fit in.) Or it could mean the state in which the musicians featured are in; they are ‘shattered’ from producing such an individualistic sound when it comes to their music. The font used is simple this is an excellent way of producing a masculine and bold vibe. Due to the magazine’s target audience being male it is evident that they want to attract men, thus they will choose a font that males can identify with and recognise immediately from the sea of other music magazines. The colors used are white and black; they are usually seen as contrasting colors, white connotates innocence and black sadness and evil. Through combining these two colors from opposite sides of the color spectrum, Kerrang becomes a one of a kind magazine that represents iconic rock and heavy metal music. This elevates Kerrang’s status as no other magazine has successfully achieved to do so in the past.

Is another example where the headline has been used to draw in its target audience. Due to its simplicity, Q holds an advantage over other music magazines as it will be more identifiable when trying to purchase. The red color is used to bring the text to the foreground therefore it can be said to be acting as an accent color to stimulate the readership to make quick decisions, promoting quick impulse buys. The masthead is not comprised of an elaborate design with an overly complicated

typeface. This symbolises the nature of ‘Q’s’ target audience, as males they are to the point and simplistic in their approach to many things. By having a simple masthead, it would appeal to them more. Essentially simplicity in this case is not boring or dull it is inspiring and fulfilling.

further proves that simplicity is key to drawing in the targeted audience as the colors as well as the typeface is extremely humble and modest appearance wise. What also reflects this masculinity is the bold uppercase typeface (similar to Q and Kerrang), it resembles the dominance that males so often desire to have, it reflects confidence as well as masculinity.

I’ve decided to use the ‘Tele-marines’ font from www.dafont.com as I feel it represents the indie rock genre perfectly. It’s effortlessly cool in appearance and stands out with the use of the color red. I chose for the font to be white with a red outline opposed to black with an outline as white portrays a youthful innocence, when it is compared with the word ‘Maverick’ which means to be a nonconforming rebel. It is an obvious oxymoron that the targeted audience, in a sense will understand the intentional irony. Whereas the hind of red suggests a mischievous nature. It also draws the reader in as it promotes impulse decisions. The font directly states that this publication is aimed towards males, as it is extremely simple and masculine. By using this font I believe that Maverick will have its own individual brand identity that reflects its style, making it easily recognisable by the target audience. I feel that this font will be effective as usually the front covers of indie rock magazines feature the artists in outdoor locations by making it white it will stand out significantly from the greens and blues in the surrounding areas.