Font: Night Stalker

Good points: It’s original and has an interesting vintage, pre-used look which could be a popular look amongst my audience as it ties in with the ‘vintage’ fashion look.

Bad points: It’s got a lot going on for the main focal point of the page/where the eye is first drawn, I think a more simple font would be more appropriate as it will also be like a logo and logos are best kept clean and simple.

Font: Star avenue

Good points: It’s clean and simple but has an edge or originality. Would be suitable for the main title as this also becomes the logo and it doesn’t have too much going on so would work as a logo font.

Bad points: Could be deemed to feminine as it is a soft font and doesn’t seem as striking and bold as other available fonts but is defiantly a possibility.

Font: Copasetic

Good points: It’s clearly readable yet isn’t using letters in an ordinary way, it makes them look more original by making the slant on the ‘n’ higher than usual and the cross line on the ‘e’ lower than usual.

Bad points: It looks a bit science/cyber like and so probably isn’t the most appropriate font to use for a music magazine and would be more suited to a scientific one.

Font: Omnibus

Good points: It shows all letters in capitals so it is more striking. It has tall lettering which looks effective.

Bad points: The curvy line usage (the top line of the ‘t’ and slant line on the ‘n’) subtracts from the overall impact and would probably be stronger as a font and be more suitable if they were straight.

Font: NPS Signage

Good points: It’s bold and so has an overall impact and would be noticed.

Bad points: It doesn’t have anything original or distinct about it and so probably wouldn’t be noticed as much.

Font: Mouse Deco

Good points: I like the tall lettering as I think it is a good, simple, clean, classic look. The font uses only capitals for overall impact. It is a strong, dominating font and would be noticed.

Bad points: It is to the same as many other fonts and so may not be ‘known’ to be linked to the magazine. E.g. everyone recognises the font used on Vogue to be associated with the magazine as it’s more distinct.

Font: Nite Club

Good points: It’s a classy looking font and I like the tall lettering.

Bad points: It reminds me of the font used on Vogue and I want my magazine to have it’s own personal font people only associate with my magazine. It would be more suited to classical or pop music rather than indie/ alternative.

Font: Nadall

Good points: It’s a classic looking font and I like the tall lettering and as well it’s wide and so would fill the top of a page nicely.

Bad points: It would be more suited to classical or pop music rather than indie/ alternative as alternative kind of music probably needs a more alternative font as well.

Font: Blake

Good points: It’s a classic looking font with a twist (the dot instead of the line used on the ‘e’) and I like the tall lettering.

Bad points: It seems to innocent a font to use. Nothing seems to make it stand out to me more so than the others. Another font would be more appropriate I feel.

Font: Air Conditioner

Good points: It’s a different look which would make the look of the magazine more original and therefore more appealing and would stand out amongst others. It would fill the top of a page well as it is a wider font.

Bad points: Other fonts seem a bit more dominating but it is a definite possibility.

Font: Square One Grunge

Good points: It’s striking and different. All lettering is shown in bold making it more noticeable.

Bad points: It’s to complicated for a main font. It would be more suited to grunge/heavy rock/metal music rather so than indie/alternative/soft rock. It’s pretty masculine.

Font: Another Typewriter

Good points: It’s retro looking and so could be pleasing to the audience as this look links with what I assume to be there preferred fashion choices.

Bad points: It’s too ‘cute’ and not dominating enough for a main font. However, I may use this font in other aspects of the magazine rather than the main title.