FontsWe constantly notice exceptional, humorous, and romantic typefaces on movie posters or announcements and wonder

which fonts were used in them. Quite often, the film companies themselves produce these letterforms, and use them solely for their own distribution purposes. However, there are numerous fonts in the vast Linotype Library that appear similar to

some of these designs, and which can convey the same mood as the film.

Here are some example films title graphology from the rom com genre:

How to lose a guy in 10 days – Trajan Bold

This front is positioned in between the two protagonist which suggests that there will be problems and barriers between them. The fact that the ‘how’ ‘lose’ ‘guy’ ‘10’ ‘days’ are bigger than the other words is emphasising the narrative of the film, that the female will be taking the viewers through steps and instructions of how to lose the guy. Also, the colours in the title are both pink and green which suggests that the narrative will be from a female and a male.

Clueless – Futura Bold

This font has been used because it is big and bold. The silver sparkling diamonds emphasise the type of protagonist the female character is, highlighting that she is girly, rich and glamourous.

Think like a man – Bauer Bodoni

This font is quite minimalistic and dated so this could suggest the character are older and that they are all in working professions. The way that the ‘man’ is bigger than the rest of the text emphasises that the narrative will be based around men, also the colour blue is a conventional boy colour so this adds emphasis on the narrative.

Mean girls – Frutiger Ultra Black / Basic Commercial

These fonts both juxtaposition themselves and the ‘mean’ is bold and stands out which highlights that the narrative will involve stereotypical popular bitchy girls. The girls isn’t bold which allows the narrative to involve girls who isn’t stereotyped as being popular and bitchy. Furthermore, the colour is font is purple which a conventional girly colour is, suggesting the narrative and main protagonist will be female.

Font ideas for my film

Idea 1 - Futura Bold Idea 2 – College Drop-out

Idea 3 – Cheri

This font is very basic but it is bold and can suggest emphasis on words in the title by making some bold and Some not. For example my film is called ‘Break the Rules’ The word ‘break’ and ‘rules’ could be in this font and bold which would highlight that my films narrative of breaking the rules and the results of these actions. However, I was looking for a font which relates to the character and the age and as this font doesn’t particularly has a specific style I don’t think it would be the appropriate one to use for my film title.

I like this font because it relates to a schooltheme which is similar to my narrative being centred around teenagers and in a school environment. It is bubbly and fun which again relates to my main protagonist and almost looks like graffiti which is could again be related to Steph in the way of bad behaviour, as graffiti is vandalism and Steph (the protagonist) is prone to getting into trouble.

This is my favourite font because it is similar to how a teenage girl, like Steph the lead protagonist in my film would write, especially as the little love heart is on top of the i which again relates to Steph's personality of being a girly girl, loving shopping etc. Also this font is bold which can highlight Steph’s bold personality.

Final DecisionMy chosen font is idea 3 – Cheri. The main reason I have chosen this font as I think it relates closely to my protagonist and her age. For instance, the font looks like a girls hand writing as it is quite curved and bouncy, but additionally the love heart puts emphasis on the characters personality as being girly and fun.