Fostering Crossmedia Education in Formal Educational Contexts

| 1 Sandra Ho+ues | HAW Hamburg | Chris7an Geier | Lena Grießhammer | Augsburg University

Fostering Crossmedia Educa2on in Formal Educa2onal Contexts: Conceptual Considera2ons and Case-‐Specific Results Interna7onal Conference on „Science and the Internet“ | #cosci12 | Düsseldorf, 2012-‐08-‐02

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① What is crossmedia?

Agenda

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① What is crossmedia? ② Why we do not use crossmedia at university...

Agenda

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① What is crossmedia? ② Why we do not use crossmedia at university... ③ Fostering crossmedia educa7on in teaching and learning

Agenda

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① What is crossmedia? ② Why we do not use crossmedia at university... ③ Fostering crossmedia educa7on in teaching and learning ④ Crossmedia in higher educa7on

Agenda

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1. What is Crossmedia?

Characteris2cs of changing media, mainly -  expansion of the media to the analogue and the digital -  diversity in media produc7on -  blended roles (producer, recipient, user, ...) -  etc.

What is Crossmedia? Preliminary Considera2ons on Changing Media

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Two sides of the same coin -  Crossmedia as a topic in media produc7on, (media) economics -  Media convergence as a topic in media and communica7on studies, media pedagogics

Crossmedia and Media Convergence


Two sides of the same coin -  Crossmedia as a topic in media produc7on, (media) economics -  Media convergence as a topic in media and communica7on studies, media pedagogics “With the growing convergence of media, the boundaries between ‘informa7on’ and other media have become increasingly blurred.“

(Buckingham, 2010, p. 59)

Crossmedia and Media Convergence


Two sides of the same coin -  Crossmedia as a topic in media produc7on, (media) economics -  Media convergence as a topic in media and communica7on studies, media pedagogics “With the growing convergence of media, the boundaries between ‘informa7on’ and other media have become increasingly blurred.“

(Buckingham, 2010, p. 59)

-  Extending the professional view on media change into an interdisciplinary one -  Reflect on the current discourse about media literacies and media educa7on

Crossmedia and Media Convergence: Opening Up New Vistas

(e.g.. Marotzki & Jörissen, 2008; Sesink, 2008)


2. Why we do not use crossmedia at university...


Crossmedia – an obstacle -  as a phenomenon -  as an interdisciplinary topic -  when ac7va7ng students

Why We Do Not Use Crossmedia at University: The Obstacle of Missing Per2nence

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Crossmedia – an obstacle in terms of -  knowlegde -  media literacies -  personal preferences of the involved teachers and students

Why We Do Not Use Crossmedia at University: The Obstacle of Self Apprecia2on

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Crossmedia – an obstacle because of -  missing communica7on and collabora7on prac7ces in midst of teaching staff -  less knowledge exchange among students -  missing curricular linkages

Why We Do Not Use Crossmedia at University: The Obstacle of Missing Curricular and Organiza2onal Linkages

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Why focussing on Crossmedia in Higher Educa2on Accep7ng changes in media Fostering crossmedia educa7on as a pragma7cal answer in teaching and learning

?


3. Fostering Crossmedia Educa2on in Teaching and Learning


Crossmedia Ethnological Communica2on (winter term 2011/2012) -  Coopera7on inbetween Medialab and European Ethnology, Augsburg University -  20 students from different facul7es (Faculty of Philosophy and Social Sciences,

Faculty of Philology and History) -  Implemented via co-‐teaching

Fostering Crossmedia Educa2on in Teaching and Learning: An Example

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Content and aims -  Coping with ethnological research ques7ons (e.g. everyday life or customs) -  Using different media related to research (e.g. podcast interviews) -  Developing crossmedial strategies of ethnological content produc7on (weblog,

podcasts, video) -  Using open source or freeware (no paid plug-‐ins needed) -  Establishing informal collabora7on between the par7cipants (not achieved) Fostering wide media literacies (cri2cal thinking, ac2va2ng students)

Fostering Crossmedia Educa2on in Teaching and Learning: An Example

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The Scenario: Focussing Ethnology


The Scenario: Focussing on Text


The Scenario: Focussing on Media Produc2on


The Scenario: Focussing on Crossmedia


Name _.wordpress.com Topic Media

FazinationKiosk zeitungskiosk Phenomenon of kiosk Blog, Audio

snapshootme snapshootme Photography as profession and for daily life Blog, Audio, Video

Halloween hallowin Halloween Blog, Audio, Video

Es weihnachtet sehr… facebookxmas Christmas Blog, Audio, Video wgmalanders wgmalanders WG-life Blog, Audio, Video

Bahnekdoten bahnstories Rail journeys in Tweets Blog, Audio, Video

Volksmusik in Bulgarien bgvolksmusik Bulgarian folk music Blog, Audio, Video Augsburg-Lechhausen domazone Portrait of the urban quarter Lechhausen Blog, Audio

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Learning Outcomes (Overview)


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Source: hNp://zeitungskiosk.wordpress.com/ Source: hNp://bahnstories.wordpress.com/

Learning Outcomes (Examples)

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4. Crossmedia in Higher Educa2on


Crossmedia in Higher Educa2on: The Students‘ Perspec2ve


The case shows that crossmedia -  is an interes7ng interdisciplinary topic for discussion and ac7ng in seminars -  provides awareness of media changes and modified knowledge produc7on -  fosters media and informa7on literacies with regard to Academia -  needs efforts on both sides (teachers and students)

Crossmedia in Higher Educa2on: The Pedagogical Perspec2ve

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The case shows that crossmedia -  is an interes7ng interdisciplinary topic for discussion and ac7ng in seminars -  provides awareness of media changes and modified knowledge produc7on -  fosters media and informa7on literacies with regard to Academia -  needs efforts on both sides (teachers and students) -  is impeded by a lack of (communica7on) structures Are there any possibili2es for structural linkages beyond the seminar?

Crossmedia in Higher Educa2on: The Organiza2onal Perspec2ve

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Thanks for Your A]en2on.

Dr. Sandra Ho^ues Project „Lehre lotsen“ HAW Hamburg Faculty of Business & Social Sciences E-‐Learning and Blended Learning Alexanderstraße 1 D-‐20099 Hamburg sandra.ho+ues@haw-‐hamburg.de

Chris2an Geier, M.A. Audiovisual Media Services University of Augsburg Medialab Faculty of Philosophy and Social Sciences Universitaetsstrasse 10 D-‐86159 University of Augsburg [email protected]‐augsburg In Collabora7on with Lena Grießhammer, B.A. European Ethnology [email protected]‐augsburg.de


References I

Baecker, D. (2007). Studien zur nächsten Gesellscha2. Frankfurt: Suhrkamp. Brednich, R. W. (Hrsg.) (1994). Grundriss der Volkskunde. Einführung in die Forschungsfelder der Europäischen

Ethnologie. Berlin: Reimer. Buckingham, D. (2010). Defining Digital Literacy. What Young People Need to Know About Digital Media. In B.

Bachmair (ed.), Medienbildung in neuen Kulturräumen. Die deutschsprachige und briBsche Diskussion (pp. 59–71). Wiesbaden: VS.

Derrida, J. (2001). Die unbedingte Universität. Frankfurt: Suhrkamp. GöNsch, S. (Hrsg.) (2001). Methoden der Volkskunde. PosiBonen, Quellen, Arbeitsweisen der Europäischen

Ethnologie. Berlin: Reimer. Grosch, M. & Gideon, G. (2011). Mediennutzungsgewohnheiten im Wandel. Ergebnisse einer Befragung zur

studiumsbezogenen Mediennutzung. Karlsruhe: KIT Scien7fic Publishing. Ho+ues, S. & Heudorfer, A. (in print). Students’ Publishing Projects and their Impact on Teaching and Learning. In

B. Patrut, M. Patrut & C. Cmeciu (eds.), Social Media in Higher EducaBon: Teaching in Web 2.0. New York: IGI Global.

Ho+ues, S. & Schiefner-‐Rohs, M. (eingereicht). Crossing Boundaries: Handeln in Medienprojekten zwischen Medienbildung und ökonomischer Bildung. medien + erziehung (merz) Wissenscha2 2012 (weitere Daten noch nicht bekannt).

Jakubetz, C. (2011). Crossmedia. Konstanz: UVK. Kaschuba, W. (1999). Einführung in die Europäische Ethnologie. München: Beck. Kleimann, B. (2007). E-‐Learning 2.0 an deutschen Hochschulen. In M. Merkt, K. Mayrberger, R. Schulmeister, A.

Sommer & I. van den Berk (Hrsg.), Studieren neu erfinden – Hochschule neu denken (S. 149–158). Reihe Medien in der Wissenscha| (Band 44). Münster: Waxmann.


References II

Laughey, D. (2011). Media Studies 1.0: Back to Basics. Media EducaBon Research Journal. 2(2). hNp://merj.info/wp-‐content/uploads/2011/12/MERJ_2-‐2-‐p57-‐64.pdf, 02.08.2012.

Mahrdt, N. (2009). Crossmedia. Werbekampagnen erfolgreich planen und umsetzen. Wiesbaden: Gabler. Marotzki, W. & Jörissen, B. (2008). Medienbildung. In U. Sander, F. von Gross & K.-‐U. Hugger (Hrsg.), Handbuch

Medienpädagogik (S. 100–109). Wiesbaden: VS. Mayrberger, K. (2010). Web 2.0 in der Hochschullehre – Überlegungen zu einer (akademischen) Medienbildung für

„E-‐Learning 2.0“. In B. Herzig, D. M. Meister, H. Moser & H. Niesyto (Hrsg.), Jahrbuch Medienpädagogik 8. Medienkompetenz und Web 2.0 (S. 309–328). Wiesbaden: VS.

Reinmann, G. (2009). Selbstorganisa7on auf dem Prüfstand: Das Web 2.0 und seine Grenzen(losigkeit). In B. Bachmair (Hrsg.), Medienbildung in neuen Kulturräumen. Wiesbaden: VS.

Schiefner-‐Rohs, M. (2012). KriBsche InformaBons-‐ und Medienkompetenz. TheoreBsch-‐konzepBonelle Herleitung und empirische Betrachtungen am Beispiel der Lehrerausbildung (InternaBonale Hochschulschri2en). Münster: Waxmann.

Schorb, B. (2007). Zur Bedeutung und Realisierung von Medienkompetenz. In B. Schorb, N. Brüggen & A. Dommaschk (Hrsg.), Mit eLearning zu Medienkompetenz. Modelle für die Curriculumgestaltung, DidakBk und KooperaBon (S. 15–34). München: kopaed.

Schulmeister, R. (2009). Gibt es eine „Net GeneraBon“? Erweiterte Version 3.0. Hamburg: Universität Hamburg. hNp://www.zhw.uni-‐hamburg.de/uploads/schulmeister_net-‐genera7on_v3.pdf, 02.08.2012.

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Journalis2c Publishing Projects Corporate Publishing Projects

ReflecBon in AcBon

-‐ ReflecBon on AcBon

-‐ ReflecBon on ReflecBon

Increasing Complexity in Learning and Teaching

Academic Publishing Projects

Media Planning and Strategies for

Crossmedia Publishing Opportunity: Taking Changes in Media, Learning and

Educa7on into Considera7on

1. w.e.b.Square 2. KaffeePod 3. Films for Educa7onal Contexts

1. press7ge 2. Kanal C 3. Blickpunkt Campus

1. vitamin b 2. student.stories 3. (vitamin b)

(e.g. Ho+ues & Heudorfer, in print)

Students can combine their Projects or Publishing Strategies.

Co-‐Curricular Embedding of Media Planning and Crossmedia Publishing at Augsburg University

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