Debrah Snyder PBRL 450 Assignment 4-2-3

Fracking

Summary/Analysis of the situation:

My personal opinion of fracking based on research, is that I do not agree with fracking.

Within the past decade, technological advances in horizontal drilling and hydraulic fracturing, or “fracking,” have enabled the oil and gas industry to extract large quantities of oil and natural gas from shale formations in the United States.

Strong opposition from other countries

Strong public opposition to fracking in France and Bulgaria has led to national bans on the practice. The government of Poland has welcomed oil and gas industry plans to develop shale resources in the country, but charges of bribery during the process of awarding leases have tainted these plans.

EPA involvement: The EPA is creating rules for

fracking,there are obviously issues that reside. For example: Going into effect in 60 days, the rules cover the period when a well is first drilled when natural gas is still venting but before it begins actual production.

In 2015 is when this rule will take effect.

Objectives: The objectives that the Public Relations program will achieve are: Our Public Relations firm will aspire to improve the public opinion of

our organization significantly after our delivery of message about fracking.

We will strive to give the best delivered message possible in order for the listening audience to comprehend and fully understand what is going on with fracking; and why we feel it is absolutely necessary to put an end to fracking as soon as possible.

We would like for action to be taken within the next 6 months To develop a presentation that will educate and sway the opinions of

any opposition from the fracking industry or supporters of fracking. To develop a page on social media that will enhance our objectives

and enable us to deliver an accurate and positive statement about whom and what we represent.

Target Audience:

The target audience will be anybody that has interest in keeping their community safe from future threats of contaminated water, and high risk of cancer, amongst other factors.

Strategies/Tactics:

Our Public Relations firm will aspire to improve the public opinion of our organization significantly after our delivery of message about fracking.

We will strive to give the best delivered message possible in order for the listening audience to comprehend and fully understand what is going on with fracking.

We would like for action to be taken within the next 6 months

Timeline:

The actual timeline will consist of one-two months of meetings and preparation of materials. One –two months of message delivery. One –two months of lobbying in appropriate places.

Budget:

“The first step in saving money and being fiscally responsible is to budget your income and expenses so that you know where every dollar goes. There are several ways to set up a personal financial budget, from using pencil and paper to setting up a computerized spreadsheet to using a specialty software program.” (Contributor, 2012).

Evaluation:

The effectiveness of the program will be evaluated by obviously the entire outcome of the campaign on fracking. In addition, there will be measurements based on the attitudes and opinions of the listening audience after all of the objectives have been met.

This could be online surveys, and simply reading comments within our pages on social networks.

References: Contributor, e. (2012). How to Make a Sample Budget

Plan. Retrieved from eHow money: http://www.ehow.com/how_5069575_make-sample-budget-plan.html

helper.com, P. (2012). Public Relations Campaign Plan Template. Retrieved from PR helper.com: http://www.prhelper.com/templates/pr-campaign-plan-1.php

Watch, F. &. (2012, March). Fracking: The New Global Water Crisis. Retrieved from Food & Water Watch: http://www.foodandwaterwatch.org/reports/fracking-the-new-global-water-crisis/