Masthead

House colours (white, green and red)Skyline

Box out

Central Image

Headline

Date line

Barcode

Cover lines

Box out

Masthead

House colours (red and white)Skyline

Box out

Central Image

By line

Headline

Date line

Barcode

Cover lines

Buzzwords

Lure

Slogan

Cover Lines and Main Cover Line: This gives the reader a quick overview of what’s in the magazine.

Strapline/Skyline: This always appears at the top of a magazine. Slogan: This helps to create the brand identity of a magazine. Lure: This catches the readers attention and makes them want to buy the magazine. House Colours: These are very important for the brand identity of a magazine as they make

the magazine recognizable from a distance. Masthead: This is also extremely important to the brand identity as this will appear on every

cover. Headline: This shows the main feature in the magazine. Central Image: The central image has to be striking as it will be the first thing the readers

see. Most magazines use direct address on a front cover image. Buzzwords: These are words such as ‘exclusive’ and ‘free gift’ which make an audience want

to buy the magazine to see these exclusive interviews or get the freebies inside. Textboxes/box-outs: These make the front cover more interesting so it’s not just an image

and text. It also draws the attention to this part. Dateline: These usually include the date, issue number and website. Bar Code: Every magazine has a barcode on the front but it doesn’t get in the way of the

main features of the page. Anchorage Text: These provide a link between the image and magazine so that the reader

knows who the person or band in the image is.