The Masthead Is in bold display front in the same place every issue. The bold font is used which draws attention to itself, informing the readerships easily.

The colour red of the

masthead follows indie rock conventions. Red is loud and attention grabbing. Also primary colours are used to attract male audiences which the target audience for NME. Also the colours red white and blue represent British pride.

The main sell line ‘The Record that changed my life’ emphasises how Indie music can play a big role in someone's life. When the readership see this, it could affect their opinion on how the record will be accepted by them. If the magazine are saying how good the record is, the readership will be influenced to agree.

The text front of the main sell line is written in a script font which makes the relationship with the readership more intimate and personal. This helps the readership connect which can encourage them to purchase the magazine.

The sell lines follow the convention of being placed left hand third as that is where the audiences eye first go. The sell lines are listing indie rock bands which emphasises the music genre being indie rock. The sell line revealing content about what is inside, tells the readership the bands are included, letting them know if they will be interested be what’s inside.

‘They’ve picked theirs… what's yours?’ uses direct address in order to connect with the audience connecting with them and drawing them in encouraging them to buy the magazine and have their own opinion.

The skyline informs the readership about one of the artists that will appear in the magazine and tells them If they will be interested with what is inside. Using two different colours help them stand out and draw more attention to them

The Puff is in bright red which sticks with the indie rock colour theme of the magazine. The colour is loud and grabs the readerships attention. Red also follows the colours of the British flag. The shape is different therefore draws more attention. The content of the puff interests the indie audience.

The barcode and the price is hidden small in the corner to make it harder for the readership to see at first. If the first thing the readership see in the price it may be off-putting .If the readership want to buy the magazine they will have to look for the price.

The puff provides information that will entice the readership to look through and encourage them to buy it.The is enough shared information to grab the readerships attention as it tells them what they are able to find out inside the magazine.The puff uses Buzz words such as “ultimate” which will also grab the readerships attention and excite them.The puff also says “all the free gigs” which tells the readership that the magazine has all the information that the readership will need to know about gigs and they will enjoy it. Using the word gig is also a work used often within Indie music genre. The indie audience appreciates knowing about gigs as they regularly attend them in their spare time.The statement suggests that the target audience are fans of music gigs and will like the other music information provided in the magazine.

The title of the magazine ‘NME’ is written in acronyms which suggests a more modern and quick to read. Making it easier for the readership.NME stands for New Music Express which straight away tells the readers that the magazine contains new music

The masthead is written in uppercase bold display font which is stereotypes more for males suggesting the target audience is mostly males. The typeface is written in a clean tidy font suggesting the readership has a clear interest in the real music instead of bubble-gum pop.The red suits the bold font as the colour red also gets the readerships attention.

As well as the colours red, white and blue featuring representing the like between the British flag and the British bands that celebrate the British music heritage. the magazine features the colour black. The colour black helps support a masculine feel to the magazine exaggerating the male target audience and a more serious tone to the magazine. The colours also support the fact that the magazine is an indie rock and alternative rock magazine.

The main image is of Alex Turner who is the lead singer of Arctic Monkeys which is a popular Indie rock / alternative rock band. Alex turner is wearing a black shirt and his style suits the magazines genre of music. Alex Turner also has a red rose on his black shirt which is related to an English rose emphasising the British theme of the front cover. His facial expression is staring straight into the camera giving direct address giving him the effect of looking at the audience. The Vinyl is an important prop as it is a conventional prop within the indie genre.

It is a convention of music magazines to list bands and artists on the front of the cover as it makes the readership feel like they are getting more for their money. The list like structure suggests the number of bands featured is endless.The list also encourages them to look inside and purchase the magazine.

The whole magazine layout follows typical magazine conventions such as the sell lines and masthead being played in the correct area on the page.

The extra sell lines placed on the right are smaller suggesting the lower importance how ever the use of different colours still draws attention to them.

The masthead is in bold display font appearing in the same place in every issue. The bold font used to draw attention to itself being able to easily inform the readership what it is. The orange colour of the masthead is a stereotypical colour for this genre of music because similarly to the genre orange is loud and bold and attracts the target audience of mostly males

The main sell line ‘ the reinvention of Mark Ronson’ This will interest the readers because Mark Ronson was normally categorised as hip-hop but has now made the change to more indie, which will interest indie listeners. This reinvention would interest the readers too see his new style and genre and if they will enjoy it also depending on the magazines review of the reinvention of Mark Ronson.The colour of the sell line is also in orange, matching the masthead. Again, the orange is bright and bold which Is successful inn catching the readerships attention. The font is also in bold display to catch the attention of the readership. It is important for the main sell line to catch the readerships attention as it tells them what the magazine contains and is the readership will like it or not influencing their decision in purchasing it or not.

The sells lines keep conventions as they are placed left hand third. This is because everyone's eyes start reading left therefore the readership will first see these sell lines. All three sell lines are the name of a bad in bold then underneath what the readership can read about them. This also influences their decision in buying the magazine.

The skyline is in a black banner with white writing which is successful in catching the readerships attention. Buzz words like ‘free’ and ‘special’ are also used to get the readerships attention. The target audience is directed to page 16 for something special. The size and placement suggests importance

The bottom sell lines are all still names of bands and artists that will feature in the magazine enticing the readership even more telling them the bands they like feature in the magazine

The collectors issue makes it more personal and special for the readership as it is limited edition. The collectors edition is only for the loyal buyers of this magazine.

The name of the magazine ‘NME’ is written in acronym suggesting it is modern and non nonsense, and inside the magazine will be the same. Modern music straight to the point.Underneath the acronym title, the full name is underneath in small print in case anyone who isn’t a regular reader of the magazine doesn’t know what the acronym stands for. ‘New Musical Express’ telling the reader straight away the magazine contains new music.

When the readership see the lists of bands as sell lines it makes them think they are getting more for their money encouraging them to buy the magazine.

The typeface of the masthead is bold, solid and clear. Suggesting that the target audience is mostly males because of the bold font. It is uncluttered and not fussy which suggests the target audience has a hard-core, pure interest in music and not bubble gum pop.The orange colour of the masthead is stereotypical indie colour. Yellow, black and white are also stereotypical colours for indie magazines. Orange is bold colour similar to the indie rock genre.

Mark Ronson is the main image of the front cover which conventionally takes up most of the page. Mark Ronson’s hair and outfit suit the indie rock style because of the greased back hair and denim jacket. He also has the typical Indie style hair cut for males. He Is using direct address making it more personal to the readership.

Mark Ronson is also holding a broken trumpet which is linking to the text of the sell lines. ‘No more trumpets’. Because the trumpet it broken it is showing how it is no longer needed by him as he is changing to a more indie style. The broken trumpet represents his determination to change style, how committed he is to this.The black shirt Mark Ronson is wearing emphasises the rock side of indie and also the male target audience of NME/

The Black colours on the cover also create a more serious and masculine tone to the magazine. The colour black also implies indie rock and alternative rock.

The barcode is following conventions being hidden away in the bottom right corner. This way it will be harder for the readership to find it so the price doesn’t put the buyer off.

The list like structure of the sell lines of artists suggests a never ending list and the readership is getting more for

their money

The skyline using the colour pink on the name of the band to draw attention. The different type face also draws attention to the band. Having a magazine about that band inside emphasises the genre of the music the audience likes.

The pug provides information that will entice the readership to look through and encourage them to buy it.

The magazine front cover follows general layout conventions such as the main image taking up the majority of the page and the main sell being places in the bottom left of the page.