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Used at coding party May 18, 2013 for Global Digital Activism Data Set.
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GLOBAL DIGITAL ACTIVISM DATA SET 2.0
CODER TRAININGMay18, 2013
WHO IS DOING THIS RESEARCH?The Digital Activism Research Project | www.digital-activism.org
OUR RESEARCH QUESTION
•What are the key features of digital activism campaigns around the world?
•How do these features correlate with various measures of success?
OUR METHOD
•Use content analysis
• ...to ask questions about a large number of digital activism campaigns
• ...and end up with quantitative and comparable answers.
YOUR ROLE
• Analyze digital activism campaigns
• ...and turn that information into comparable data.
sources: Global Voices, Greenpeace, Fahamu
HOW?
• 1. Read descriptions of digital activism campaigns.
HOW?
• 2. Answer questions about those campaigns using the variables in the codebook.
HOW?
• 3. Submit your variable values for each campaign using the online coder form.
HOW?
• Read descriptions of digital activism campaigns.
• Answer questions about those campaigns using the variables in the codebook.
• Submit your variable values for each campaign using the online coder form.
Any questions on the basic process?
WHY THIS TRAINING?
• 1. To establish reliability (agreement) among coders.
Argentina!
Argentina!
Argentina!
Argentina!
Brazil!
99?
X ✓
WHY THIS TRAINING?
• 2. To identify any unclear or ambiguous instructions in the codebook and fix them.
I don’t understand these instructions.
X ✓This is so clear now!
PS: We will not change the variables themselves. We will only change the instructions to make the meaning of those variables clearer.
DIGITAL ACTIVISM CAMPAIGNS
• There are many kinds of digital activism.
• The kind of digital activism we are studying here is the digital persuasion campaign.
• The variables in the codebook measure the key elements of a digital persuasion campaign.
Campaign initiators and their supporters use digital technology to convince a target to implement a change goal, resulting in an
outcome.
DIGITAL PERSUASIONCAMPAIGN DEFINITION
Campaign initiators and their supporters use digital technology to convince a target to implement a change goal, resulting in an
outcome.
initiatorsdigital technology target
goaloutcome
DIGITAL PERSUASIONCAMPAIGNS
Campaign initiators and their supporters use digital technology to convince a target to implement a change goal, resulting in an
outcome.
initiators
digital technologytargetgoal
outcome
DIGITAL PERSUASIONCAMPAIGNS
initiators
digital technologytargetgoal
outcome
DIGITAL PERSUASIONCAMPAIGNS
initiators
digital technologytargetgoaloutcome
DIGITAL PERSUASIONCAMPAIGNS
initiators
digital technologytargetgoaloutcome
DIGITAL PERSUASIONCAMPAIGNS
initiators
digital technology
targetgoal
outcome
DIGITAL PERSUASIONCAMPAIGNS
THE VARIABLES
initiators
digital technology
target
goal
outcome
initiators
digital technology
target
goal
outcome
•INITDESC (initiator description): write-in•FRML, INFRML, INDIV(initiator types): binary•INITCOUN (initiator country): write-in code
•GOALDESC (goal description): write-in•GOALTYPE (goal type): multiple choice•VAL (valence): binary choice
•TARGDESC: (target description): write-in•TARGTYPE: (target type): multiple choice•TARGCOUN (target country): write-in code •TARGLEV (geographic level of target): multiple choice
•PARTON (online participation): write-in•PARTOFF (offline participation): write-in•VIOL (violence): binary choice•OUTCOME: multiple choice
•SITE: paste URLs (for all)•FORUM•EPET (e-petition)•SOCNET (social network)•MICBLOG (micro-blog)•BLOG
•VIDEO•MAP •SMS: binary choice
THE VARIABLES
initiators
digital technology
target
goal
outcome
•INITDESC (initiator description): write-in•INITTYPE (initiator type): multiple choice•INITCOUN (initiator country): write-in code
•GOALDESC (goal description): write-in•GOALTYPE (goal type): multiple choice•VAL (valence): binary choice
•TARGDESC: (target description): write-in•TARGTYPE: (target type): multiple choice•TARGCOUN (target country): write-in code •TARGLEV (geographic level of target): multiple choice
•SITE: paste URLs•FORUM•EPET (e-petition)•SOCNET (social network)•MICBLOG (micro-blog)•BLOG•VIDEO•MAP •SMS: binary choice
THE VARIABLEScase meta-data•DATE: automatic•CODER: multiple choice•CASEID: write-in •TITLE: write-in•BYEAR (beginning year): write-in•EYEAR (end year): write-in•NARR (case narrative): write-in
citizen journalism•CJCON(citizen journalism): paste URLs•PJCON (professional journalism): paste URLs
•PARTON (online participation): write-in•PARTOFF (offline participation): write-in•VIOL (violence): binary choice•OUTCOME: multiple choice Average Coding Time:
22 minutes
NOW LET’S READ THROUGH
THE CODEBOOK