Part 1: Resort World Sentosa

Digital Marketing

Watch the video about Resort World Sentosa Digital Marketing.

Then answer the questions below:1) What are the objectives of RWS’s digital marketing plan?2) What does RWS do to get ‘Earned Media’?3) From the video, how do you get better SEO ranking?4) What traditional and digital marketing did RWS do in its Integrated Marketing for Halloween Night?

(This is an individual task, NOT a group task)

Part 2: Google Adwords

Watch the video below:Google Adwords: http://www.youtube.com/watch?v=idmM5ceDkJ8

Google Adwords Task(this is an INDIVIDUAL task, NOT a GROUP task).

1) Create a list of 5 search keywords relevant

to your e-business. (each keyword is 2 to 5

words long).

2) Create 3 different Google Adwords text ad

for your e-business’ products or services.

Examples:

Google Adwords Task

Your 3 Google Adwords ads must fulfill all the rules

below:

Google Adwords Rules:

1) Use your e-business Weebly or Wix website URL.

2) Punctuation and symbols: Exclamation marks,

repeated punctuation and symbols are all no-nos.

3) Capitalization: Excessive capitalization are not

allowed unless they’re part of a trademark, brand

name or product name.

Google Adwords Task

Google Adwords Rules:

4) Grammar and spelling: Eliminate misspellings or

bad grammar. Keep your writing clean.

5) Repetition: Don’t repeat words as a means to

emphasize the ad. Messaging like “Deals, Deals

and More Deals” must be avoided.

6) Spacing: Here’s an example in AdWords of what

not to do:

Google Adwords Task

Google Adwords Rules:

Google Adwords TaskTips:

Please use your Weebly/WIX website URL as your e-

business' website.

Just give me the text for the keywords and ad texts will

do. No need to setup Adwords in your Google Account.

Example: