Genre Theorists Media studies

John Fiske

– genre as ‘convenience’ for producers and audiences

Henry Jenkins

– genre constantly ‘breaks rules’ e.g. evolving hybridization

John Hartley

– genre is interpreted culturally

Daniel Chandler

– genre is too restrictingHe argues that a genre is not given by a culture, but is in a constant process of negotiation and change

Steve Neale

– genre as repetition and differenceHe claims that pleasure is derived through repetition and difference. There would be no pleasure if there

was no difference as we enjoy observing how the conventions of the genre are manipulated

David Buckingham

– genre in constant process of negotiation and change

Jason Mittell

– industry uses genre commercially

Barry Keith Grant

- on sub genres

Rick Altman

– genre offers audiences a ‘set of pleasures’