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Exercise!Write a haiku that encapsulates the main idea of one of your research projects.
Accuracy VS. Boredom
SIMPLICITY IS THE
ULTIMATE SOPHISTICATION
“
”Leonardo da Vinci
... most scientists start with the engaging quality of enthusiasm — to get through a degree course, the PhD and all the research-council hoops, you would need it — and enthusiasm is derived from a Greek term that means divinely intoxicated.
“
”— Tim Radford
“...to be effective communicators, scientists have to learn to stand back from their own work and see it as strangers might do.”
— Tim Radford
...designing a presentation without an audience in mind is like writing a love le!er and addressing it ‘to whom it may concern’.
“”— Ken Haemer
5Qsto help understand your audience
QUESTIONWhat’s the se!ing of your presentation?
community
scientists policy makers
studentswho’s yourAUDIENCE?
QUESTIONWhat do they already know about your topic?
QUESTIONWhat sources do they get their information from?
QUESTIONWhat’s important to them? What keeps them awake at night?
Photograph: BrotherMagneto
Advance discovery and understanding
Broaden participation
Enhance infrastructure
Broaden dissemination
Benefits to society
QUESTIONWhat pre-conceptions will you have to work against?
stationarity is the idea that natural systems fluctuate within an unchanging envelope of variability.
Source: Milly et al., Science, 2008
5Qsto help understand your audience
Exercise!Compose a biographical sketch of your target audience. Try to answer our discussion questions as best you can.
What’s the setting?What do they already know?Where do they get their information from?What’s important to them?What preconceptions will you need to fight?
“Source-oriented” communicators
“Receiver-oriented” communicators
One last thing.
Charles Anderson Dragonflies that cross oceans